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Uk consumer trends over the last 10 years (1)
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9. This picture shows the different types of
holidays that have been taken as the last
holiday abroad as of July 2012. As shown,
beach holidays are most popular and
spa/health breaks are least popular. This
may be because beach holidays are easy
to organise and easily accessible. They
are also open to a variety of potential
consumers. Whereas spa holidays are
much more expensive and is more
targeted towards couples or women.
10. As shown in the picture, cheap
holidays are most popular
within the UK where as luxury
and ski holidays are less
popular.
However popularity of each
holiday does not change so
much over the years, but rather
depending on the month, most
likely due to school holidays.
Also notable, luxury holiday
bookings are not so dependant
on the time of year, this may
suggest that it may be due to
the fact the consumers who
take this type of holiday do not
have children