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This picture shows the different types of
holidays that have been taken as the last
holiday abroad as of July 2012. As shown,
beach holidays are most popular and
spa/health breaks are least popular. This
may be because beach holidays are easy
to organise and easily accessible. They
are also open to a variety of potential
consumers. Whereas spa holidays are
much more expensive and is more
targeted towards couples or women.
As shown in the picture, cheap
holidays are most popular
within the UK where as luxury
and ski holidays are less
popular.
However popularity of each
holiday does not change so
much over the years, but rather
depending on the month, most
likely due to school holidays.
Also notable, luxury holiday
bookings are not so dependant
on the time of year, this may
suggest that it may be due to
the fact the consumers who
take this type of holiday do not
have children

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Uk consumer trends over the last 10 years (1)

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. This picture shows the different types of holidays that have been taken as the last holiday abroad as of July 2012. As shown, beach holidays are most popular and spa/health breaks are least popular. This may be because beach holidays are easy to organise and easily accessible. They are also open to a variety of potential consumers. Whereas spa holidays are much more expensive and is more targeted towards couples or women.
  • 10. As shown in the picture, cheap holidays are most popular within the UK where as luxury and ski holidays are less popular. However popularity of each holiday does not change so much over the years, but rather depending on the month, most likely due to school holidays. Also notable, luxury holiday bookings are not so dependant on the time of year, this may suggest that it may be due to the fact the consumers who take this type of holiday do not have children