Glocalisation of-mc donalds

1. Glocalisation of McDonald's
Yes it is: GLOCALISATION

3. Globalisation vs Glocalisation
Globalisation is a process by which national and regional
economies, societies, and cultures have become integrated
through the global network of trade, communication,
immigration and transportation.
Glocalization (a blend of words: globalisation and localisation)
is a term that describes the adaptation of international
products around the particularities of a local culture in which
they are sold.

4. McDonald’s entered
the Indian market in
1996, and now you
can find McDonald’s
everywhere in India.

5. The Paradox
It’s seems nothing special right?
But remember, Indian think the
cow is holy, they are very big on
cow worship – and McDonald’s
is a expert in Beef Burgers.

6. They have McAloo Tikki™(with a
patty made out of potatoes which
is very popular filling food in India,
peas, and spices.)
McVeggie™(with peas, carrots,
green beans, red bell pepper,
potatoes, onions, rice, and
seasoning.)
Chicken Maharaja Mac™(with 2
grilled chicken patties and is
topped with onions, tomatoes,
cheese and something similar to
chipotle mayonnaise.)

7. McDonald’s strategy
is to listen more to
local consumers and
then act on it. This
business model is
Glocalisation,
McDonald’s takes its
benefits of
globalisation and
adapts to the local
market tastes.

8. McDonald's local specialities
from around the world

9. McTurco
Kebab in
Turkey

10. McLobster
in Canada

11. McFalafel
in Israel

12. McArabia
in Egypt

13. Bulgogi Burger
in South Korea

14. McKroket
in
Netherlands

15. McCurry Pan
in India

16. McSausage
Burger in
Germany

17. Kiwiburger in
New Zealand

18. Gazpacho
Soup in Spain

19. McHothot Mega
Breakfast
Sausage in
Japan

20. Le Croque
McDo
in France and
Belgium

21. McBeer
in Germany

22. The End