Key to any effective social media strategy is the ability to monitor what people are saying about your brand across social networks, blogs and forums. There’s a wealth of data available at your fingertips – the challenge is how best to turn that collated data into real-time actions. Here, guest speaker Jerry Daykin shares his insights on real-time social engagement at immediate future's Social Speakeasy event.
2. At the immediate future
Social Speakeasy brands
talk* to brands about social
media challenges and
successes. And sometimes
share a few war stories.
Everyone at the Speakeasy
gets to meet their peers and
share insights, information
and best practice in social
media.
* [There is always a terrific guest speaker to
provoke ideas and debate ; and plenty of wine
and nibbles to keep the conversation flowing]
3. Jerry Daykin
Social Media Marketing
Manager at Mondelez
International kicked-off the
February Speakeasy.
He shared his tips,
experiences and examples
of how to scale really big,
integrating with paid
media and how to change
your business processes to
make it work.
Take a seat and enjoy
Jerry’s presentation…
22. Moving From A Social Funnel…
X
10 Million Followers
1 Million Reached By Post
10k Actively Engage With Post
1k Enter Branded Competition
23. Creating A Social Megaphone
Which delivers social at the scale of our business
2.5 Million
UK Followers
Promote Most Engaging
Content With Paid Media
@jdaykin #SocialSpeakeasy
Leads To
Millions of
Interactions
24. Which Delivered Big Results
Nearly 16 Million Reached on FB,
At a 7x Average Frequency,
Over 5 Million Actively Engaged
25. And Matching The Impact of TV
In Shifting Purchase Intent
Brand buzz, 6%
Outdoor, 6%
VOD, 8%
Word of Mouth
(Includes
Twitter), 21%
Point of Sale,
10%
TV, 20%
Gooless
Promotion, 11%
Facebook, 18%
@jdaykin #SocialSpeakeasy