This part-time international program was established by the INSTITUT FRANĂAIS DE LA MODE in tandem with the FASHION INSTITUTE OF TECHNOLOGY in New York and the HONG KONG POLYTECHNIC UNIVERSITY, it is resolutely international in nature and prepares high-potential executives for high-level managerial responsibilities in the fashion and creative industries. It provides future decision-makers with the keys to conceive and adopt strategies adapted to all styles of brand, be they new or institutional, creative, innovative and audacious.
The Global Fashion Management program is run on a part-time basis and is the only MBA in fashion and creative management that enables the participants to continue their professional activity. It alternates classes within the IFM and intensive seminar periods in New York and Hong Kong in our partner institutes.
5. CONTACT
VERONIQUE DELIGNETTE-SCHILLING
IFM Course content Program Director
ANNA ALEXEEVA
Academic Assistant
LAURENCE JACQUET
Admissions & Professional Placement Manager
GFM TEACHING PRACTICAL CONFERENCES CLOSING
Executive MBA SEMINARS WORKSHOPS & ENCOUNTERS WORKSHOPS 36, quai d'Austerlitz
75013 Paris
SECTION 1 Product development in Brainstorming From the idea to the product, Analysing a admissionmanagement@ifm-paris.com
THE PRODUCT fashion illustrations by sector: fashion, collection
& THE CREATIVE Understanding the creative The Zeitgeist accessories, architecture, music,
PROCESS process sculpture, design⊠WEB
Organizing design & Mind Mapping www.ifm-paris.com
information systems www.facebook.com/ifm.paris
www.twitter.com/IFMPARIS
SECTION 2 Contemporary aesthetics The language of Culture of design Choosing your
DESIGN Construction of taste creation History of male clothing Creative Director www.dailymotion.com/IFM-PARIS
& CULTURE "The Box"
Culture of fashion
Fashion show analysis
SECTION 3 Communication strategy Analysis of images Crisis communication Writing a
IMAGE & Retail & communication Analysis of boutiques Fashion media & networks of communication
COMMUNICATION influence Brief
Brand content The sources of brief
SECTION 4 Decision makers Negotiation A reading of fashion & design Performing a
BRAND & strategies markets systemic
& STRATEGY Management of creative Retail culture Accessories at the heart of fashion diagnosis of an
brands & merchandising organization
Globalization Sociology of
& competitivity consumption
SECTION 5 Corporate culture Mindset preferences Zen presentation Synthetizing a
MANAGEMENT Team management Public speaking Management of stress corporate culture
& HUMAN
Intercultural management Professional interviews
RESOURCES
SECTION 6 Accounting & finance Finding an idea: Constraints to entrepeneurship Creating a new
FINANCE & logic the method of revolts business
ADMINISTRATION Fashion & financial Strategy & fashion Strategic goals & measure of
management business models performance
Legal aspects Creating a new
business model
INSTITUT FRANĂAIS DE LA MODE
/ POSTGRADUATE PROGRAMS / EXECUTIVE MBA / EXECUTIVE EDUCATION
/ SURVEYS / RESEARCH / ECONOMIC TRENDS & FORECASTING / LIBRARY
/ BOOKS / CONFERENCES & SEMINARS
06 / INSTITUT FRANĂAIS DE LA MODE