How IFMA uses social media

1. Social Media
What is it and how does IFMA use it today?
Ryan Bellinghausen

2. What is social media?
Wikipedia:
Social media includes Web-based and mobile technologies used to
turn communication into interactive dialogue. Social media is a group
of Internet-based applications that build on the ideological and
technological foundations of Web 2.0, and that allow the creation and
exchange of user-generated content. Social media is media for
social interaction as a super-set beyond social communication.

3. What’s out there?
Publish
Interactive Personal
Livestream
International Photos
Games Real-time
Communicate
Discuss
Create
Connect Links
Videos
Virtual
Professional
Podcasts
Creative Share

4. What sites does IFMA use?
Facebook – social networking
Twitter – microblogging, social networking
LinkedIn – professional social networking
Flickr – photo sharing
YouTube – video sharing
SlideShare – presentation hosting

5. IFMA: April 2012
General statistics:
• Likes: 1,211
• Facebook has more than 845
million active users.
• The average user spends
about 20 minutes per day on
Facebook. IFMA: June 2011
• The United States has about • Likes: 663
152.5 million users.
• People between the ages of
25-44 use Facebook the
most.

7. General Statistics IFMA: April 2012
•More than 300 million users. • Followers: 6,613
•Generates more than 300 million • Following: 925
tweets a day. • Tweets: 2,210
•Handles over 1.6 billion search
queries a day.

10. IFMA: April 2012
• Group members: 19,193
• Subgroups: 9

13. • Maintain your sites and invite others
• Keep it relevant, timely and appropriate
• Don’t be pushy
• Don’t jump into every social network
• Poke around
• Have fun!

14.  Have a question, comment or
suggestion?
Let’s work together to get started!
See you online!