Employee engagement and talent attraction and development are two of the three most important drivers of corporate real estate strategy, even ahead of cost-reduction. In this context, optimising human capital is becoming the overriding aim of occupiers’ property decisions.

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4 REAL ESTATE
STRATEGIES

2. Buildings that offer an adaptable mix of
spaces, price points and amenities
compete best for occupiers.
More willingness to share fit-out and
design costs with landlords.
Procurement &
fit-out strategy
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3. Nearly 60% of
occupiers would pay
at least 10% more for
a high-amenity service
agreement.
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4. Need for hybrid spaces that can evolve with
dynamic business requirements.
28% of companies use flexible space as a
way of attracting and retaining talent.
Flexible space
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strategy

5. Companies expecting
to use flexible space:
Today
25%
In 3 years
45%
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6. Like hotels and shopping centers,
offices are featuring concierge-style
services in order to provide tenants with a
full range of amenities.
User experience
(UX) strategy
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7. Priority aims of UX programs:
Improved collaboration
Productivity gains
Talent retention & attraction
Sense of community
91%
82%
82%
73%
70%Wellness
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8. 1 in 3 companies have
plans to hire a UX lead.
2 in 3 would pay a
premium for a building in
which the landlord had an
enhanced UX offer.
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9. Tech strategy
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Increasingly technology is viewed
as the means of achieving
people-centric ends.

10. of companies intend to
raise their level of
investment in
real-estate technology
in the next few years.
70%
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11. Though the current
focus is on efficiency,
real-estate tech is
moving toward more
people-related
objectives, including
predictive analytics
through AI and
machine learning.
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12. Current tech
1
2
Future tech
Building sensors
for occupancy
management
Energy controls
Occupant
navigation apps
Connected external
internet of things
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13. As strategies for skills, space and
service are converging, it’s no longer
just about what the CEO wants, but
entails close collaboration between
business support functions,
particularly real estate, HR, tech and
other stakeholders.
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14. Source: The CBRE 2019 EMEA Occupier Survey
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