1. An overview of Indian Exhibition Industry-
Path to Growth

2. Exhibitions Are Good!
For the Exhibitors:
•Customer Contact
•Product and Service Launch Platforms
•Marketing Communications
•Good ROI

3. Exhibitions Are Good!
For the Industry:
•Marketplace and Transparency
•Stimulus for the National Industries
•Improving the Technological know-how and
Equipment
•Enhancing the Import/Export Activities

4. Exhibitions Are Good!
For the Economy:
IFO Survey on the Economic Impact of Trade Fairs Commissioned by AUMA
• Exhibitors invest an annual EUR 7.8 billion in trade fair participation
• 30.8 % for stand construction, transport and other stand related services
• 20.7 % for stand rental and additional charges
• 16.3 % for Staff
• 12.6 % for accommodation and catering
• 10.2% for travel costs

5. Exhibitions Are Good!
For the Economy:
IFO Survey on the Economic Impact of Trade Fairs Commissioned by AUMA
• Exhibitors invest an annual EUR 7.8 billion in trade fair
participation
• Visitors Invest EUR 3.8 billion on Accommodation, Travel,
Catering etc.
• The Venues spend EUR 0.4 Billion
• Total spend is EUR 12 Billion
• Total Impact on Economy is 23.5 Billion Euros

6. The State Provides Incentives
• China: Subsidies, Tax Exemptions and Cash Incentives
• Germany: Local and Government support
• Thailand: TCEB offers cash incentives, subsidies and
free accommodation
• Korea: Exhibition Industry Development Act
• Abu Dhabi : Government and Venue backed incentives
• Macao: The Venetian Provides Free Space and
Promotion

7. Indian Exhibition Industry
• 700 Shows
• Revenue: 250 million USD (Rs.1,250 Crores)
• Growth: 10-12%

8. The Missing Potential
GDP (PPP) Area Sold
Country Percent/China Percent/China
$ million M2
China 11,299,967 8,517,250
India 40 763,750 9
4,457,784
Japan 4,440,376 40 1,977,500 24
Korea 1,554,149 14 802,750 10
Thailand 602,074 6 432,500 6
Singapore 314,911 3 250,000 3
Source: IMF Source: BSG- UFI

9. Impediments to Growth
•Venue
GDP Percent/C Percent/C Venue Percent/C
Country Area Sold
(PPP) hina hina Area hina
China 10,084,349 8,163,250 4,176,258
India 4,001,103 40 703,500 9 257,457 6
Japan 4,308,627 40 1,977,500 24 350,606 9
Korea 1,457,063 14 774,750 9 286,784 7
Thailand 584,768 6 466,500 6 212,405 5
Singapore 291,712 3 241,250 3 203,600 5

10. Impediments to Growth
• Venue
•Paucity
•Expensive
• Poor Quality
•Size
• Red Tape
• Multiplicity of Approvals
• Inane Taxes
• Non Uniform Policies of States
• Customs for temporary Imports
• No support from Indian Trade Commissions

11. Our Wish List
• Modern Venues in Delhi & Mumbai
• Rationalization of Rates
• State Policy on Trade Shows
• Nodal Agency
• Single window clearance
• Easy movement of exhibits
• Mega Shows
• Venues as Land Marks
• Industry Status

12. An overview of Indian Exhibition Industry-
Path to Growth