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Social Media 4 Business Promotions




                                                       By


                                                                   Dr.Kumuda Gururao
                                                                   www.advisor2u.com
                                                             Email: info@advisor2u.com



    Author of the ebook 'Guide 2 iMarketing 4 Ur Business’
1
    For details visit: www.guide2imarketing.com
What is Social Media?




        Social Media represents the online tools that enable you to
        interact in one-one, one-many and many-many
        conversational format deviating from usual one-way
        broadcasting options offered by media.

        The real-time, borderless interaction offered to participants
        provide an opportunity to explore, innovate something that
        is useful to mankind.




2   Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘
    For details visit: www.guide2imarketing.com
In what ways social media can be used for promoting
    business?




    1.      To establish branding
    2.      To increase traffic
    3.      To contain diffusion of knowledge
    4.      To interact with your customers.




3        Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘
         For details visit: www.guide2imarketing.com
Why should we choose Social Media to establish
    your brand?


    Because according to, ‘Social Media Revolution: Visualised’
    to reach audience of 50 million, it took

    38 years for Radio

    13 years for TV

    4 years for internet

    But took less than 9 months for Facebook to reach audience of
    100 million

    Less than 9 months for download of ipod application to reach 100 billion.
4   Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘
    For details visit: www.guide2imarketing.com
In the near future people are going to find products and services through
      social media.

      Hence isn't it time you enbraced social media to establish branding of
      your product or services?




5   Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘
    For details visit: www.guide2imarketing.com
80% of companies use LINKEDIN AS PRIMARY TOOL to search
    for employees.

    80% of people TWEET on mobile devices anytime from anywhere

    You can now visualize the potential of customer dialogues in this scenario.

    YouTube is the 2nd largest Search Engine (SE) in world.

    34% users post comments on blogs.

    Won’t you like to hear positive comments about your brand?


6    Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘
     For details visit: www.guide2imarketing.com
The Forrester Research Report titled, 'The Future of the Social Web'
    suggests the past, present and future of social web into 5
    overlapping areas.

    They are:



    1. Era of social relationships

    2. Era of social functionality

    3 Era of social colonization

    4. Era of soical context

    5. Era of social commerce




7      Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘
       For details visit: www.guide2imarketing.com
The following figure illustrates how the social web affects brands,
consumers and social networks.




    Source: http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Social-
    Media-The-Five-Year-Forecast-53635.aspx
8    Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘
     For details visit: www.guide2imarketing.com
I’ m sure you have realized the importance of
    Social Media. What are the main social media tools
    that can be used for Promoting your business?




      1. Twitter (Micro-blogs)
      2. Linkedin (Business Social Network)
      3. Blogs (Social Media Blogs)
      4. FaceBook (Social Network)




9    Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘
     For details visit: www.guide2imarketing.com
How do you promote business through Twitter?




      Develop a strategy depending on company’s requirement
      and implement them on Twitter. You can

      1. Establish Branding (matching with website)
      2. Increase Traffic (create targeted traffic)
      3. Use it for Knowledge Management-

      Deploy following applications.

      •   CoTweet
      •   Twaitter


10   Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘
     For details visit: www.guide2imarketing.com
•   TweetFunnel
         •   HootSuite
         •   TwitIQ

         4. CRM – Using HootSuite and TwitIQ




11   Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘
     For details visit: www.guide2imarketing.com
How do you promote business through Linkedin?




     Establish

     • Important Connections
     • Create a brand for service / product
     • Develop Business Associations / Partnerships
     • Expert opinion on new product, existing ones
     • Knowledge Management




12   Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘
     For details visit: www.guide2imarketing.com
Social Media Blogs



      • Create Branding
      • Establish URM (User Relationship Management)
      • Establish authority in your business




13   Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘
     For details visit: www.guide2imarketing.com
FaceBook



     • Establish Business Presence
     • Create branding for your service / product
     • Improve traffic
     • Interaction with users, customers




14   Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘
     For details visit: www.guide2imarketing.com
Would like to implement Social Media Marketing 4 Ur Business?.


     Then reach me through Email: info@advisor2u.com
     Visit http://www.advisor2u.com for more details.




15     Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘
       For details visit: www.guide2imarketing.com
Thank U 4 Stopping By.




                                                                Dr.Kumuda Gururao
                                                                www.advisor2u.com
                                                      Email Id:info@advisor2u.com


16   Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘
     SFor details visit: www.guide2imarketing.com

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Social Media 4 Business Promotions [Compatibility Mode]

  • 1. Social Media 4 Business Promotions By Dr.Kumuda Gururao www.advisor2u.com Email: info@advisor2u.com Author of the ebook 'Guide 2 iMarketing 4 Ur Business’ 1 For details visit: www.guide2imarketing.com
  • 2. What is Social Media? Social Media represents the online tools that enable you to interact in one-one, one-many and many-many conversational format deviating from usual one-way broadcasting options offered by media. The real-time, borderless interaction offered to participants provide an opportunity to explore, innovate something that is useful to mankind. 2 Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘ For details visit: www.guide2imarketing.com
  • 3. In what ways social media can be used for promoting business? 1. To establish branding 2. To increase traffic 3. To contain diffusion of knowledge 4. To interact with your customers. 3 Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘ For details visit: www.guide2imarketing.com
  • 4. Why should we choose Social Media to establish your brand? Because according to, ‘Social Media Revolution: Visualised’ to reach audience of 50 million, it took 38 years for Radio 13 years for TV 4 years for internet But took less than 9 months for Facebook to reach audience of 100 million Less than 9 months for download of ipod application to reach 100 billion. 4 Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘ For details visit: www.guide2imarketing.com
  • 5. In the near future people are going to find products and services through social media. Hence isn't it time you enbraced social media to establish branding of your product or services? 5 Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘ For details visit: www.guide2imarketing.com
  • 6. 80% of companies use LINKEDIN AS PRIMARY TOOL to search for employees. 80% of people TWEET on mobile devices anytime from anywhere You can now visualize the potential of customer dialogues in this scenario. YouTube is the 2nd largest Search Engine (SE) in world. 34% users post comments on blogs. Won’t you like to hear positive comments about your brand? 6 Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘ For details visit: www.guide2imarketing.com
  • 7. The Forrester Research Report titled, 'The Future of the Social Web' suggests the past, present and future of social web into 5 overlapping areas. They are: 1. Era of social relationships 2. Era of social functionality 3 Era of social colonization 4. Era of soical context 5. Era of social commerce 7 Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘ For details visit: www.guide2imarketing.com
  • 8. The following figure illustrates how the social web affects brands, consumers and social networks. Source: http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Social- Media-The-Five-Year-Forecast-53635.aspx 8 Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘ For details visit: www.guide2imarketing.com
  • 9. I’ m sure you have realized the importance of Social Media. What are the main social media tools that can be used for Promoting your business? 1. Twitter (Micro-blogs) 2. Linkedin (Business Social Network) 3. Blogs (Social Media Blogs) 4. FaceBook (Social Network) 9 Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘ For details visit: www.guide2imarketing.com
  • 10. How do you promote business through Twitter? Develop a strategy depending on company’s requirement and implement them on Twitter. You can 1. Establish Branding (matching with website) 2. Increase Traffic (create targeted traffic) 3. Use it for Knowledge Management- Deploy following applications. • CoTweet • Twaitter 10 Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘ For details visit: www.guide2imarketing.com
  • 11. TweetFunnel • HootSuite • TwitIQ 4. CRM – Using HootSuite and TwitIQ 11 Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘ For details visit: www.guide2imarketing.com
  • 12. How do you promote business through Linkedin? Establish • Important Connections • Create a brand for service / product • Develop Business Associations / Partnerships • Expert opinion on new product, existing ones • Knowledge Management 12 Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘ For details visit: www.guide2imarketing.com
  • 13. Social Media Blogs • Create Branding • Establish URM (User Relationship Management) • Establish authority in your business 13 Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘ For details visit: www.guide2imarketing.com
  • 14. FaceBook • Establish Business Presence • Create branding for your service / product • Improve traffic • Interaction with users, customers 14 Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘ For details visit: www.guide2imarketing.com
  • 15. Would like to implement Social Media Marketing 4 Ur Business?. Then reach me through Email: info@advisor2u.com Visit http://www.advisor2u.com for more details. 15 Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘ For details visit: www.guide2imarketing.com
  • 16. Thank U 4 Stopping By. Dr.Kumuda Gururao www.advisor2u.com Email Id:info@advisor2u.com 16 Author of the ebook 'Guide 2 iMarketing 4 Ur Business‘ SFor details visit: www.guide2imarketing.com