![[object Object],[object Object],[object Object],[object Object],[object Object],Jeffry Pilcher](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Empfohlen
Empfohlen
Weitere Àhnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (9)
Ăhnlich wie Results 2.0
Ăhnlich wie Results 2.0 (20)
KĂŒrzlich hochgeladen
KĂŒrzlich hochgeladen (20)
Results 2.0
- 1. Â
- 3. MYTH You have to use online social media.
- 4. REALITY CHECK There are probably more important things you could be doing.
- 6. Donât use online social media tools simply because⊠⊠itâs cool ⊠youâre bored ⊠they say itâs the wave of the future ⊠other financial institutions are doing it ⊠free Web 2.0 tools are available ⊠young consumers are online ⊠people love social networks
- 7. Assume you donât need Web 2.0 tools
- 10. Establish a business case
- 11. Most social media projects start with the solution, then look for the strategy. REALITY CHECK
- 17. Hello there! I work for Bank of America. Let me know if thereâs anything I can do to help. So Bank of America charged me $5 overdraft but my balance was positive. Thatâs not cool. Credit union here I come.
- 18. Â
- 20. MYTH If you build it, they will come.
- 22. REALITY CHECK Most social media experiments are duds.
- 23. Â
- 24. MYTH Web 2.0 is all about Gen-Y.
- 25. Millions of Gen-X and Boomers love and live Web 2.0 lifestyles. REALITY CHECK
- 27. MYTH Your marketing department can handle it.
- 28. REALITY CHECK You need more manpower.
- 29. MYTH Youâll make a big splash in no time.
- 30. Itâs hard, and takes a ton of time, energy and good writing. REALITY CHECK
- 31. MYTH You canât sell stuff in a Web 2.0 world.
- 32. Create a product tie-in
- 33. Â
- 34. Â
- 35. Use traditional media channels
- 36. MYTH As long as itâs awesome, people will find it.
- 37. MYTH You can do it all online.
- 39. REALITY CHECK blog Twitter YouTube Facebook microsite TV radio newspaper magazines outdoor billboards sponsorships cinema ads direct mail statement stuffers website events online ads promotional items in-branch brochures email ATM screens plasma screens Google Adwords word of mouth on-hold message newsletter transit PR
- 40. Â
- 42. Internet users are oversubscribed. REALITY CHECK
- 43. Financial institutions are uncool. REALITY CHECK
- 47. Â
- 48. Â
- 49. Put something at stake
- 50. Hold a contest or
- 51. Big rewards or little results. REALITY CHECK
- 56. Monitor and measure results
- 57. There is almost no data showing an ROI on Web 2.0 tools. REALITY CHECK
- 59. Get your team on board
- 62. Make sure employees⊠⊠know what youâre doing ⊠know why youâre doing it ⊠are kept in the loop ⊠participate in social media ⊠know the rules ⊠identify themselves online ⊠donât masquerade as customers ⊠donât âsalt the mineâ
- 63. You canât control the conversation. REALITY CHECK
- 64. Â
- 68. Â
- 69. Â