Social media messaging should always be tailored to fit the unique platform it's published on. Effective use of Twitter can direct your followers and your follower's followers to your agency's website for more in-depth information on breakthroughs in medical research, national health observances, and other health communication. Download the tipsheet for best practices to keep in mind when creating new content for Twitter. http://www.icfi.com/insights/presentations/2014/sharing-medical-research-social-media-workflow-guide

1. Sharing Medical Research through
TWITTER TIP SHEET
Social media messaging should always be tailored to fit the unique platform it’s published on.
Social media is a quick and easy way to share information and foster engagement with the public.
Effective use of social media can also direct the public to your agency’s website for more in-depth
information. Keep these practices in mind when creating new content:
@
PHOTOS 62%
NUMBERS OR STATISTICS 16%
QUOTES 14%
S M T W T F S
17%
Suggested post frequency is 4–10 tweets a day.
#Please
#Follow
#Great
#10
#New blog post
#Check it out
#Social media
“Retweet”
86%
MORE!
no links links
Does your agency need more social media tips?
Contact Lindy Dreyer, Digital Strategist, ICF International | lindy.dreyer@icfi.com | @LindyDreyer
Last Update: November, 2014
Content Considerations
Tweets that have fewer than 100 characters can get you up to
17 percent higher engagement. - Buddy Media, 2013
The following post content types can boost retweets accordingly.
- Rogers, 2014
Boost in Retweets
HASHTAGS 30% no more than two per tweet
VIDEOS 14%
Time and Frequency
Tweets during “busy hours”
(8 a.m. to 7 p.m.) receive 30
percent more engagement.
Twitter engagement rates are
17 percent higher on Saturday
and Sunday.
- Buddy Media, 2013
- Buddy Media, 2013
Compose new Tweet
Add photo Location disabled 94 Tweet
Content Theme and Word
Usage Considerations
Tweets containing these words are most
likely to be retweeted:
- Widrich, 2013
#Retweet
#You
#How to
Platform-Specific Features
Specifically ask your followers to “Retweet”, it's
23 times more effective than asking for a "RT".
-Buddy Media, 2013
Tweets with links get 86% more retweets.
- Patel, 2014
TMS DG 1014 0326