Banner ads. Cookies. Advertising bombardment. What do these advertising practices have in common? They are all on their way out. What's taking their place? Smarter, more targeted mobile advertising will rule the day as mobile users become more savvy—and advertisers follow suit.
14. 14
advertisers increasingly
need to consider…
the smaller
viewing
window on
smartphones
and tablets
the processing
power of
mobile
devices
compared to
desktops and
laptops
15. 15
advertisers increasingly
need to consider…
the smaller
viewing
window on
smartphones
and tablets
the processing
power of
mobile
devices
compared to
desktops and
laptops
usability of
smartphones
and tablets vs.
other devices
33. trend:
instead…
new ways to
accurately target
advertisements
to specific
demographics
+ Cookie
alternatives
+ Google and
Facebook sign-in
options
+ Innovative
methods to collect
and store browsing
habits
34. + Cookie
alternatives
+ Google and
Facebook sign-in
options
+ Innovative
methods to collect
and store browsing
habits
Cool!
60. 60
+ Desktops and
laptops for work
+ Tablets for news,
e-mail, and
entertainment
I was just
reading
something
about that..
61. 61
+ Desktops and
laptops for work
+ Tablets for news,
e-mail, and
entertainment
+ Smartphones for
finding and
sharing content
62. 62
+ Desktops and
laptops for work
+ Tablets for news,
e-mail, and
entertainment
+ Smartphones for
finding and
sharing content
Totally!
63. 63
+ Desktops and
laptops for work
+ Tablets for news,
e-mail, and
entertainment
+ Smartphones for
finding and
sharing content
Hey! That’s
my line.
64. 64
+ Desktops and
laptops for work
+ Tablets for news,
e-mail, and
entertainment
+ Smartphones for
finding and
sharing content
Er, sorry.
75. 75
+ Even more
mobile-specific
sites
+ New ad formats
for emerging
products…
+ Like Google
Glass, smart
watches, and more
Is this
supposed to
make me
jealous?
77. 77
+ Even more
mobile-specific
sites
+ New ad formats
for emerging
products…
+ Like Google
Glass, smart
watches, and more
+ And more
advertising budget
allocated to mobile
78. 78
+ Even more
mobile-specific
sites
+ New ad formats
for emerging
products…
+ Like Google
Glass, smart
watches, and more
+ And more
advertising budget
allocated to mobile
ca-CHING!
91. 91
Photo Credits:
Cover slide, left to right:
“Pavement Texting” by Kamyar Adl.
“Texting in the Rain” by Garry Knight.
“On the Streets of NYC” by FaceMePLS.
Slide 16:
“On the Streets of NYC” by FaceMePLS.
Slide 17:
“Texting” by Kamyar Adl.
These photos have been altered (cropped and/or color adjusted) for use in this presentation. These photos are used under
Flickr Creative Commons Attribution 2.0 Generic License.