At its core, unified commerce involves understanding customer behaviour across channels and responding by creating frictionless customer experiences. This involves facilitating the convergence of the physical and virtual worlds to deliver a more seamless experience across multiple devices. Learn how retailerrs are responding to this in this presentation.

1. The Transition to Unified
Commerce

2. In the past, transactions were executed
through a single channel.

3. With the proliferation of different devices, retailers have had
to shift to a multi-channel approach

4. Consumers are exhibiting various purchase patterns.
Such as “Research Online Purchase Offline”

5. Showrooming: A pattern that has emerged where users finding
their product details at showrooms go on to buy online..

6. Webrooming: A pattern where users find their favourite product
online but go ahead and purchase at their nearest store…

7. QR Codes help bridge the gap between offline and online channels by driving
users that have interacted with an offline channel to an online destination…

8. Given the multitude of touch-points consumers use before
making their purchase decision, it is important to
understand consumers’ “purchase journey”…

9. Marketers use attribution analysis and cross-channel path
footprint to understand how consumers interact…

10. Using analytics, retailers can decipher patterns such as times of
day when most purchases happen, etc.

11. This helps build a unified view of how customers navigate from
exhibiting purchase intent to finally making the purchase

12. Also, retailers will have the ability to weed out any
roadblocks in the path to purchase.

13. In a multi-device, multi-channel world, the
transition to unified commerce is inevitable.

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15. Thank You
Phone: 1-800-200-9977
Email: FLP@ICFAIUNIVERSITY.IN
Website: www.flexible.icfaiuniversity.in