How to Troubleshoot Apps for the Modern Connected Worker
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Creativity is not a department by Lars Samuelson @ICEEfest 2013
1. Creativity is not a department
Lars Samuelsen, Chief Strategy OfïŹcer and Head of Digital, UncleGrey
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2. Digital Strategy Director Grey EMEA
Chief Strategy Officer & Head of Digital UncleGrey
MBA Berlin School of Creative Leadership
Strategic Planning Council Grey EMA
Digital Council Grey EMEA
Strategic Director & Commercial Director Envision
Communications Planning Director Mediaedge:cia
Global Consumer Insight Board Mediaedge:cia
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5. Creativity is any act, idea, or
product that changes an existing
domain, or that transforms an
existing domain into a new one.
Mihaly Csikszentmihalyi
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6. State of the union
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7. By the way, if anyone here is
in advertising or marketing,
kill yourself.
Bill Hicks
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15. Advertising is on the cusp of its
ïŹrst creative revolution since
the 1960s. But the ad industry
might get left behind.
Fast Company
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17. Opportunities to transform
The industry have had numerous chances to re-imagine how to
create our most valuable product - ideas.
âą Strategic Planning
âą Media thinking
âą Technology
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25. The challenge of semantics
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26. The label of creative
From a semantic view it is interesting and problematic that we
have labelled certain people âcreativesâ.
âą Should planners be called thinkers?
âą Should project managers be called doers?
âą Should account people be called socializers?
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27. In most of the industry, they talk about the
âcreativesâ and creative directors. I think
thatâs a really detrimental thing. I wonât put
âcreativeâ in anybodyâs title. If youâre not
creative, regardless of what your role is, you
canât work here, period.
Michael Lebowitz, Big Spaceship
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28. All children are artists.
The problem is how to remain
an artist once he grows up.
Pablo Picasso
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30. For most of human history, people have
believed that the imagination is inherently
inscrutable, an impenetrable biological
gift. As a result, we cling to a series of
false myths about what creativity is and
where it comes from.
Jonah Lehrer
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31. The myth of partnership
Brian Uzzi is a sociologist who have worked extensively with
creativity and team structure.
âą Studied creation of Broadway musicals (2258 from 1877 - 1990)
âą Score depending on how connected the creators where
âą Creative performance suffers if you are to familiar or if you do
you do not know each other at all.
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34. OPEN as a cultural imperative
No assembly lines.
No departments.
No hand offs.
No offices.
No walls.
No hierarchy.
No egos.
No assholes.
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35. OPEN Processes
âą OPEN brieïŹngs
âą OPEN reviews
âą OPEN development
âą OPEN meetings
âą OPEN relationships
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