The document discusses a presentation given by David Gallagher at the ICCO Global Summit in October 2013 in Paris about whether public relations agencies should enter advertising awards competitions and how they can be successful if they do. It raises questions around why advertising agencies traditionally win these awards and whether it is fair, how PR agencies can win, how to get on the judging panels, what associations can do to help, if it is worthwhile for PR professionals, and if clients truly care about awards.