PureSystems on the Private Cloud, John Kaemmerer and Gerry Novan, 11th Sept 14

© 2014 IBM Corporation
IBM Competitive Project Office
Cloud. Pure and simple.
IBM’s private cloud, with its performance value and reduced cost
through integrated management

PureApplication solutions bring cloud
economics and hybrid cloud together
Deploying and managing software quickly and easily
across Hybrid Cloud options with proven “patterns” of expertise
Patterns:
Create Once
Deploy Anywhere
Public
Off-Premise
Service
on
Private
On-Premise
System
2
Let’s focus on your deployment choice of a private cloud

Why PureApplication System for your on-premise
private cloud?
Customers look for private clouds:
To deliver optimal performance
Offer more control and security over resources
Provide more automation and less labor to manage than their
current on-premise environment
Why IBM Hybrid Cloud for this?
Fastest setup
Run workloads on Intel or POWER technology
Best price/performance – lower cost/core
Integrated system and workload monitoring
Simplified software maintenance and disaster recovery
Reduce labor costs by up to three quarters across IT lifecycle
And as shown earlier, seamless portability to the IBM public cloud
3 Let us cover these proof points

IBM PureApplication System designed
around complete lifecycle management
Pre-integrated, pre-tested,
ready to run
Optimized
configurations with
high availability
Single part to order
Leverage existing
storage
Call home feature
System Up and running
in hours
Easily deploy new
application and data
services
Rapidly replicate
environments for
development and test
Dynamically scale to
meet changing
demand
Automatic failover
and high availability
Fully integrated
management
Single support
number
System level updates
and upgrades
Simplified problem
determination
4

Built to deliver Web workloads better through
optimized hardware and software integration
IBM WebSphere
Application Server and
DB2 licenses included
+
+
Web Application
Middleware
Platform
PureApplication
Infrastructure
Foundation
Built-in workload
elasticity using pre-defined
scaling policies
IBM PureApplication
System
Deep
integration
and
optimization
Compute +
Network +
Storage +
Management
Autonomic and
Dynamic
Workload
Management
Integrated
Workload
Deployment
+
Built-in expertise via web
workload patterns;
Self-service, automated
provisioning of workloads
5

The fastest setup towards first workload
deployment
Includes (at no additional cost):
Competitors are known to take days or even weeks before first
workload deployment is achieved
IBM Team
+ Customer
4 hours
Hardware set-up and configuration
Software set-up and configuration
First workload deployment2
IBM PureApplication System1
1 More about IBM PureApplication System
2 Workload used was a simple Web stock trade application and database
See The 4 hours set-up by Jason McGee YouTube video
6

IBM PureApplication System hardware is
expertly integrated (Intel or POWER options)
“Enterprise”
32, 64, 96, 128, 160, 192, 224, 320, 384 cores
Top of Rack Switches
10/1/Gbps Ethernet
320 Gbps to Data Center
7
32, 64, 96, 128 cores
Top of Rack Switches
10/1/Gbps Ethernet
320 Gbps to Data Center
Rack
42U
Storage
Storwize V7000
2.4 TB SDD
24 TB HDD
PDU1
4x30A 1 phase
Compute Node
Quad processor, 32-core, 512 GB
memory
[8 core 4.1 GHz POWER7+
256GB RAM
16 GB/core
10 Gbps Ethernet
8 Gbs Fiber Channel]
Management Nodes
2 PureSystems Manager (PSM)
2 Virtualization System Manager
(VSM)
Rack
42U
Storage
Storwize V7000
2.4 TB SDD
24 TB HDD
PDU
4x30A 1 phase
or 3 phase
Compute Node
Quad processor, 32-core, 1 TB memory
[8 core 4.1 GHz POWER7+
256GB RAM
32 GB/core
10 Gbps Ethernet
8 Gbs Fiber Channel]
Management Nodes
2 PureSystems Manager (PSM)
2 Virtualization System Manager
(VSM)
“Mini”
1 PDU: Power Distribution Unit
Shown: IBM PureApplication System W2700. An x86 (8 core, 2.6 GHz Intel Ivy Bridge EP processor) model W2500 is also available.
Blue indicates changes from previous generation models.

Built-in Expertise: High-availability
hardware in PureApplication System
Management Nodes
– Both run in active-passive mode, when a failure occurs the IP
address is assigned to the new active one
Network Controllers
– Switches and cabling are redundant (2 of each)
– Failure of 1 leads to reduced bandwidth, not service
Storage Controllers
– All storage volumes are accessible from each controller
– If one fails, the other handles all I/O
Storage
– SSD storage is configured in RAID 5 array + spares
– HDD storage is configured in RAID 5 array + spares
Compute Nodes (ITE)
– Management system will route around failed DIMMs or cores
yielding reduced capacity (server rebalance)
– If entire node fails, VMs can be moved elsewhere (workload
evacuation)
8

Why is PureApplication with POWER so fast
with great price/performance?
Higher performance per core achieved through:
Massive parallelism (threads) compared to x86
Higher clock frequencies
4-way SMT per core
PowerVM placement optimization for PureApplication
Larger POWER L3 on-chip cache
Storwize V7000 storage with more efficient storage access
IBM middleware optimizations
– WebSphere and DB2 optimizations for POWER and AIX architecture
– Leading SPECjEnterprise2010 publishes on POWER7+ at
http://www.spec.org/jEnterprise2010/results
Lower cost/performance per core due to:
No additional software cost for entitled software
– i.e., AIX, WebSphere V7, V8, V8.5, DB2 V9.7, V10.1
9

PureApplication POWER7+ is designed for
superior price/performance
More processing
power per core
Vblock
Intel Ivy
Bridge
Exalogic
Intel Ivy
Bridge
PureApplication
POWER7+
Systems
Clock rates per
processor
1.7 – 3.5
GHz
2.7 GHz 4.1 GHz1
Symmetric multi-threading
per core 2 2 4
On-chip L3 Cache
Up to 30 MB 30 MB 80 MB
Max threads per
server
Up to 80 48 128
Faster performing
cache for
intensive workloads
Larger servers for
consolidation
1 IBM PureApplication System W2700
10

IBM optimizations give PureApplication
(POWER) a competitive advantage
Best
performance
per core
Lower cost
IBM Software
+
Power7+
Technology
Superior Optimization
Optimized and
balanced for key
workloads
POWER7+
32 sockets/server
1024 threads
Leading processor
technology Pre-configured
Pre-assembled
Integrated
management
11

Run Web and database workloads on the
same system with PureApplication System
Competitor recommends use of
separate system for database
workloads
Adds more cost to overall solution
Leads to higher cost per database
workload
Engineered
Data System
App
Server
Data
Base
IBM PureApplication
System
App
Server
Data
Base
Engineered
Web System
Co-location of database on the same
system provides the best overall
performance
Shorter path length
Leads to lower cost per database
workload
12

PureApplication System: More flexibility
and choice to meet your needs
Available in Intel (W2500 models) or POWER (W2700 models) configurations
Pure
Application
System
Mini and
Enterprise)
(both 42U
rack size)
Exalogic
Elastic
Cloud
X4-2
384
cores
32
cores
4TB
RAM
0.5TB
RAM
128
cores
2TB
RAM
64
cores
96
cores
1.5TB
RAM
1TB
RAM
2.4 TB SSD, 24 TB HDD
Minimum of 4 blades, upgrade in increments of 2 blades
1 to 4.2 TB SSD, HDD can be customized
96
cores
1TB
RAM
192
cores
2TB
RAM
64
cores
2 TB
RAM
96
cores
3 TB
RAM
128
cores
4TB
RAM
160
cores
5 TB
RAM
192
cores
6 TB
RAM
224
cores
7 TB
RAM
320
cores
10 TB
RAM
1/8 rack 1/4 rack 1/2 rack Full rack
Vblock
System
340 EX
720
cores
7.5TB
RAM
96
cores
1TB
RAM
Upgrade without
powering down the
installed machine
384
cores
12 TB
RAM
32
cores
1 TB
RAM
384
cores
4TB
RAM
And at more
memory per
core
13

PureApplication System has a lower total cost of
ownership per core
Exadata X4-2
$111,449/core
Assembly/Installation1
DB Mgmt Pk
$27,390
Oracle DB EE+RAC
$58,515
Vblock System 340EX Oracle Exalogic
Elastic Cloud X4-2
PureApplication
System W2700-96
$99,920/core $64,415/core
$2,106
Application server Database
Management Pack
$22,410
$42,075/core
Assembly/Installation
Included
PureApplication
Management
DB2
All prices are list USD prices as of February 2014 and based off of 96 core configurations
and 3 year cost of hardware, software license and support plus installation.
PureApplication pricing hasn’t changed for 96 core system per April announcement.
14
DB EE
$39,425
Linux
$609
Leading Hypervisor
Included
Hardware (Ivy Bridge)
$10,347
$182
Cloud Software and
Management Packs
$14,110
Linux
Competitor Hypervisor
$150
Hardware2 (Ivy Bridge)
$12,623
Application Server EE
$20,750
App Server Suite
$37,350
Cloud Enterprise Software
$2,515
Cloud services
Included
Cloud services
** $1,758
WAS
AIX
PowerVM
Hardware (POWER7+)
1 Estimated costs based on a single installation
2 Exalogic hardware includes costs for Elastic Software
$212
Storage Cell SW
$14,525
Linux
$1,563
Virtualization Not
Supported
Hardware (Ivy Bridge)
$9,245

Oracle Exalogic requires most expensive
WebLogic Edition, plus charges premium
There are multiple editions of WebLogic at various price points
WebLogic Standard - $10 K
WebLogic Enterprise - $25 K
WebLogic Suite - $45 K
On Exalogic, Oracle requires WebLogic Suite, the most expensive
edition
If a customer has existing WebLogic Standard or WebLogic Enterprise
Licenses, then they must acquire WebLogic Suite Licenses
Exalogic Elastic Cloud Software priced at $10,000 per core is required
when running WebLogic Suite on Exalogic or SuperCluster
Represents an additional 22% premium that Oracle charges
15

Easier administration starts with built-in
PureSystems Manager
42 U
41 U
40 U
39 U
38 U
37 U
36 U
35 U
34 U
33 U
32 U
31 U
30 U
29 U
28 U
27 U
26 U
25 U
24 U
23 U
22 U
21 U
20 U
19 U
18 U
17 U
16 U
15 U
14 U
13 U
12 U
11 U
10 U
9 U
8 U
7 U
6 U
5 U
4 U
3 U
2 U
1 U
Cable ingress / egress
BNT 64 PT Enet SW
BNT 64 PT Enet SW
V7000 Expansion
V 7000 Controller
V7000 Expansion
V 7000 Controller
PDU PDU
PDU PDU
Intel Compute Intel Compute
MGMT MGMT
MGMT MGMT
Cable ingress / egress
Pre-installed, pre-integrated
management appliance
Single pane-of-glass management
for both hardware, cloud and
software
– Simplified infrastructure configuration,
management, monitoring and
maintenance
– Simplified cloud management
– Simplified workload management
(creation, deployment and monitoring)
Built-in high availability
PureApplication System
(full rack configuration)
Dual redundant
management nodes
16

Exalogic Control: No dedicated compute
resources; Not delivered with high availability
Exalogic Control VMs are not isolated onto
VM Manager is installed within the OPS
Center VM, which runs on 2 nodes
– If any one of these nodes goes down Ops
– If VM Manager goes down, then the VM
environment can no longer be managed
OPS Center depends on nodes 1 and 2 being
Exalogic Control Virtual Machines
Run on same compute nodes that will host actual customer
workloads limiting available vCPU, memory and disk space
dedicated management nodes
Center is compromised
up at all times
vCPU
(32 total)
Memory
(256GB Total)
Disk
OPS C 12 vCPU 32 GB 160 GB
OPS PC1 2 vCPU 4 GB 116 GB
OPS PC2 2 vCPU 4 GB 116 GB
Exalogic X3-2 1/8 rack (Virtualization)
With OVAB support V2.0.,6.0.0
OPS C OPS PC1
Oracle VM
SunFire 4170 M3 (16 Cores)
Oracle VM
OPS PC2
Linux
Oracle VM
Oracle VM
State of 4
compute
nodes
On
Exalogic X3
as delivered Linux
Server pool consists of
all 4 compute nodes
* Exalogic 17 X3-2 EECS 2.0.4

DEMO: Adminstration is now a simplified
experience
Integrated Management “single pane of glass” Console for:
Simplified infrastructure configuration, management, monitoring and
maintenance
Simplified workload creation, deployment and monitoring
Full
Workload
Monitoring
Complete
System
Infrastructure
18

Significant assembly is required for
competitors’ multiple management tools
Pre-Integrated
Competitor
PureSystems
Manager
Pre-Integrated
Competitor
Control
3 VMs spread
across multiple
compute nodes
Cloud
Management
Middleware
and Workload
Management
Virtualization
Management
Hardware
Management
+
+
+
vCloud Suite
19 products,
23 VMs
vFabric Suite
13 products,
4 VMs
Advanced
Management
Pod (AMP)
7 products,
8 VMs
+
+
Oracle
Enterprise
Manager
Cloud Control
+
Management
Packs
(purchased and
installed
separately
PureApplication
Coalition
Competitor
Customer
installed and
maintained
19

IBM
I need to support multiple
organizations, and ensure
that there is secure, isolated
access between them.
Operations Manager
You can do this with
PureSystems Manager.
Let’s take a closer look.
20

Multi-tenancy capability of PureApplication
is superior to competitors
PureApplication System supports
multi-tenancy out of the box
Includes self-contained tools
Easy to implement
With Vblock
21
It’s only infrastructure.
There is no integrated software.
You buy third-party VMware vCloud
Suite, install it and set it up
More experienced management
skills required than PureApplication
With Exalogic
A 1/8 rack (96 cores) is limited to a
single virtual data center, so it
cannot isolate resources between
multiple organizations
Must purchase a larger Exalogic rack
to get resource isolation
Multi-tenancy

IBM
How can I tell if my
applications are
working properly?
Developer
PureApplication lets you monitor your
workloads, with context aware links for
drill-down navigation to help in root
cause analysis. Let’s have a look.
22

PureApplication System provides a full
range of workload monitoring capabilities
Advanced
drill-down
capabilities
From the virtual image… To middleware monitoring… To deeper specifics
VM view
Virtualization machine monitoring
CPU, Memory, Network, Disk Middleware
view
WebSphere application
server monitoring
Web container thread pools; JVM heap
usage; Number of web requests;
Max/min/average response times; and more
Even more
navigation to
specific details
CPU
Disk
Memory
Operating
System
WebSphere
Application
Server
Application
WebSphere
Application
Server
DB2
Application
23

IBM
Systems need firmware updates,
patches applied, and workload
maintenance. These can be long
and boring tasks, yet they
require skilled admins!
Operations Manager
You’re right but PureApplication
makes it straight forward and
easier than manual methods.
Let me show you.
24

Vblock firmware and driver updates are a
manual process
VCE only provides a System Version Tool to
guide the manual download and update process
Software update process is
not integrated via a single
management console or tool
Information and update software
downloads requires manual visits to
different sites for each component
support.vce.com
support.emc.com
cisco.com
vmware.com
How do you update a Vblock “Integrated System”?
25
UCS Manager, Cisco blades, Cisco switches
• Find the installation guide for your version, and follow Cisco patching process
EMC Storage (VNX5300), UIM
• Retrieve documents, schedule meeting with EMC support team
VMware
• VCE directs you to support.vce.com for all VMware software updates

Applying a patch for a running WebSphere
Server is easy
1. Select a running VM instance
2. Click on the Service button to launch a screen that
allows an admin to apply the latest WebSphere patch
26

IBM PureApplication System reduces labor
costs across its IT lifecycle
Labor hour estimates based on 84 workloads:
IBM PureApplication is 76% better than
12000
10000
8000
6000
4000
2000
0
a Do-It-Yourself cloud
Do It Yourself Pre-Integrated
Competitor
Coalition
Competitor
PureApplication
System
Deployment Mgmt Incident/Capacity Mgmt Asset Mgmt Security Mgmt Change Mgmt
Yearly Labor Hours
4,267 hours
9,660 hours
How does PureApplication
System achieve this?
Deployment
– Fully assembled and configured
– Pre-installed management software
– Fast pattern-based deployment
Incident and capacity issues
– Central monitoring
– Resolve issues proactively with
automatic scaling
Asset management
– Track license usage of products
Security management
– Centralized access control
Change management
– Visibility into relationships between
virtual images in a workload
– Automatically apply changes to
virtual servers
5,113 hours
2,363 hours
Do It Yourself and Coalition Competitor used 7 blades (168 cores). Pre-Integrated Competitor used 14 pre-integrated nodes (252 cores). IBM PureApplication System (POWER) used 3 nodes (96
cores). Each system has the capacity to run 84 workloads where each workload can sustain a peak throughput of 1545 page elements per second. The labor savings and assumptions herein are
estimates based on a labor model that uses data obtained on the percentage of time customers spend on certain IT lifecycle tasks. It is not a benchmark. As such, actual customer results will vary
based on customer applications, differences in stack deployed and other systems variations as well as actual configuration, applications, specific queries and other variables in a production
environment.
27
4x
improvement
47%
56%
76%

North American retail chain rapidly delivers new
services and reduces costs through consolidation
Results with IBM®
PureApplication™
System:
70-80% reduction in
management costs
Maintenance, Monitoring,
Provisioning
Business Challenge:
A major US retail chain wanted to introduce
new healthcare services to its pharmacies.
It needed to replace legacy systems and
traditional IT processes in order to deploy
Business Process Management and
Operational Decision Management solutions
rapidly.
28
20% savings
compared to a Do-It-Yourself solution
Faster time to value
for new solutions and increase in
business agility and sustainability

IBM PureApplication System designed
around complete lifecycle management
Fastest setup
IBM software optimized to run on POWER7+
Best price/performance – lower cost/core
Integrated system and workload monitoring
Simplified software maintenance and
disaster recovery
Reduce labor costs by up to three quarters
across IT lifecycle
29
PureApplication System
IBM’s on-premise hybrid1 cloud solution
1 Seamless portability to and from off-premise public cloud via patterns for a hybrid cloud experience

PureSystems on the Private Cloud, John Kaemmerer and Gerry Novan, 11th Sept 14

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PureSystems on the Private Cloud, John Kaemmerer and Gerry Novan, 11th Sept 14