Blurring the boundaries of business and IT, the API economy can unite your entire organization behind a common goal—strategic innovation. Even when employees come to the table with different roles and perspectives, the team can meet in the middle to achieve greater business results. http://ibm.com/apieconomy

1. Teaming up in the API economy
Blurring the boundaries of business and IT, the API economy can unite your entire
organization behind a common goal—strategic innovation. Even when employees
come to the table with different roles and perspectives, the team can meet in the
middle to achieve greater business results.
To unlock opportunity in this age of
digital transformation, CDOs want to
use technology to drive innovation.
In the API economy, they help the
team find new ways to reach new
customers and markets.
Let’s start disrupting together.
Learn how IBM can help your team reach their API economy goals by
visiting: ibm.com/apieconomy
Chief Digital Officers (CDOs)
IGJ12358-USEN-00© Copyright IBM Corporation 2015. All Rights Reserved. IBM, the IBM logo and ibm.com are trademarks or registered trademarks of International Business Machines Corporation in the United States.
To meet IT and business needs,
IT architects need to use technology
to create high-performing, scalable
and secure environments.
Using APIs, they support growth by
connecting cloud, mobile and hybrid
apps with back-end data and systems.
IT Architects
To deliver apps to market faster than
ever, cloud developers need to connect
to new and existing data services.
In the API economy, they build
and consume APIs to achieve
sustainable value.
Cloud Developers
Shared business
objectives
Personalize customer
engagement
Drive revenue growth
Create value from
new and existing
services