The document provides an overview of IBM's Starter Kit for Cloud x86 Edition and BladeCenter Foundation for Cloud solutions. It highlights key benefits such as providing a comprehensive, converged integration platform for private cloud with tools for self-service provisioning, rapid deployment, resource management and metering. The solutions aim to help customers accelerate time to market, free up employees' time, and cut costs by increasing infrastructure efficiency.

1. September, 2011
Comprehensive, converged integration platform
IBM Starter Kit for Cloud x86 Edition and BladeCenter
Foundation for Cloud-Sales Presentation
© 2011 IBM Corporation

2. Want to move to Cloud – first … Get off the Treadmill!
Free your employees to move the ball forward
1.5x
Explosion of information
driving 54% growth in
server/storage shipments
every year.
70¢ per $1
70% on average is spent
on maintaining current IT
infrastructures versus
adding new capabilities.
85% idle
In distributed computing
environments, up to 85% of
computing capacity sits
idle.
2 © 2011 IBM Corporation

3. IDC Data: Why Move to the Cloud?
© 2011 IBM Corporation

4. IBM Starter Kit for Cloud - 2012
Private Cloud Must Haves….
 Resource Pooling (storage, processing, memory, virtual machines…)
– Resources pooled for multiple consumers using a multi-tenant model
– Resources dynamically assigned/reassigned by consumer demand
 Broad network access
– Capabilities accessed over the network through standard mechanisms
 Rapid Elasticity (and Provisioning) of Resources
– Fast, automated allocation for quick scale out and release to scale in
– Appearance of unlimited resources - purchase any-quantity-any-time.
 On-demand Self-Service
– A consumer can unilaterally provision computing capabilities
– Not requiring human interaction with each service’s provider
 Measured Service
– Systems automatically control, optimize and measure resource use
– Usage monitoring, control, and reporting provide transparency
Additionally: High Availability, Fault Tolerance is implied
4 September 21, 2012 © 2011 IBM Corporation

5. IBM Starter Kit for Cloud - 2012
What is Starter Kit for Cloud?
Starter Kit for Cloud….
IBM Cloud software stack with self service, rapid provisioning and resource management,
cataloging, image deployment and metering services
Provides key benefits sought by IT managers including responsive and reliable workload
deployment and resources on demand to support Infrastructure as a Service (IaaS)
Cloud Features Benefits
Accelerate Time to Market
Self-service Demonstrated time to market
Web Portal improvement for new
applications
Image build, Integrated Management
convert, Approvals, metering, billing, users
manage and projects through a single pane
of glass
Flexible, modular design: Small
Virtual Footprint -- simple, quick install on
systems w/ VMControl, Extensible via
machine
REST API lets partners easily customize
deployment
the UI
5 © 2011 IBM Corporation

6. IBM Starter Kit for Cloud X86 Edition
IBM Starter Kit for Cloud X86 Edition
SW Offering
00D4658 – comes with 1 yr SWMA - $1880 1 per server
00D4659 – comes with 3 yr SWMA - $2632 1 per server
Available Q4 - Announce 10/12, GA 10/20
*Stack Content
NEW!
Starter Kit (SKC) 2.2
Tivoli Provisioning Manager for Images (TPMfi) 7.1.1
IBM Systems Director Standard Edition for X86 6.2.1.2
IBM Storage Control 4.2.1
Pre- reqs
vSphere 4.1 Enterprise, VMware vCenter Server
Fulfillment
HVEC/Accelerator with TReX processing
= Components that have SWMA Support
(1) All statements regarding IBM's future direction and intent are subject to change or
withdrawal without notice, and represent goals and objectives only. Some features
require the purchase of additional software components. © 2011 IBM Corporation
6

7. Starter Kit for Cloud Features
Create Images Deploy VMs Operate Your Cloud
• Easily create new golden • Deployment of application images • Delegate provisioning to authorized
master images and software across compute and storage resources ‘users’ to improve productivity
“appliances” using corporate • End user self service for improved • Maintain full oversight to ensure an
standard OS responsiveness optimally running and safe Cloud
• Convert images from physical • Ensure security through resource and through automated approval /
systems or between various x86 VM isolation, project-level user access rejection
hypervisors to use cheaper controls • Standardize deployment and
tooling • Easy to use - no need to know configuration to improve compliance
• Reliably track images to ensure all the details of the infrastructure and reduce errors by setting policies,
compliance and minimize • Protect your investment through full defaults and templates
security risks support of your current virtualization • Simplify administration with an
• Conserve resources, reducing environment intuitive interface for managing
both the number of images and • Optimize performance on IBM systems projects, users, workloads, resources,
the storage required for them with dynamic scaling, expansive billing, approvals & metering
capacity and continuous operation
Simplify storage of 35:1
35:1 Slash time to market for
Slash time to market for Cut costs with
Simplify storage of Cut costs with
thousands of images new apps from four months
new apps from four months efficient operation
thousands of images efficient operation
to just two or three days
to just two or three days
7 © 2011 IBM Corporation

8. Starter Kit Benefit Summary Line of Business
Rapid access to
Easy to use self-
IT Operations
Accountability for
• Receives standardized
requests from end user
• Benefits from ‘delegated
Infrastructure Teams provisioning’ w/in defined
limits
• Provided w/ a multi-tenant
• Standardization of systems and
infrastructure
virtual machines (images)
• Ability to approve/reject
• Automation of OS images simplifies
workloads
HW deployment and server
• Automatic workload
consolidation
placement
• Simple image management to
• Underlying infrastructure
facilitate off line updates
provides high availability
• Monitoring of VM usages helps
manage dormant machine waste
8 © 2011 IBM Corporation

9. IBM Cloud Offering Roadmap
Virtualization Foundation Cloud Entry Cloud Advanced
Capabilities Integrated Infrastructure & Core Cloud Automated Cloud
Virtualization
• Server, storage, network • Self service cloud • Service Orchestration
• Infrastructure provisioning • Service Catalog • Metering
• Run book automation • Billing
• Scheduling
IBM BladeCenter™ Starter Kit for IBM
Foundation for Cloud Cloud CloudBurstTM
Advanced
Cloud
Software
Virt Layer
Management
Storage
Storage
Networking
Networking
Servers
Servers
Virtualized Cloud
9 © 2011 IBM Corporation

10. Competition: Determine the threat and counter appropriately
Cisco Sell Sell Entry
Intelligent Sell Advanced
Automation Advanced
HP CloudSystem HP CloudSystem
Cloud Infrastructure Sell Tidal Enterprise Matrix
Suite Advanced
newScale Sell
vCloud Director Entry Cloud Service Entry cloud
Sell vSphere 4 or 5 Automation capabilities
vSphere (4 or 5 Entry
UCS Matrix Matrix
Ent, Ent+)
VMware Cisco HP HP
Software only Hardware + Software Hardware + Software
IBM Starter Kit for Cloud Silver Bullets
 Easy to install and begin seeing cloud benefits: Competitors products are complex
 Intuitive self-service portal with rich cloud administrative capability: Competitors lack metering, billing and
automated approval processing
 Image tracking and versioning of template VMs, federated image management, image conversion and
manipulation in the cloud solution. Competitors require separate third-party offerings
 Supports heterogeneous infrastructure based on VMware and PowerVM (future: KVM, z/VM). Competitor
management products support limited hypervisors, architectures and platform choices.
 Low-cost. Competing solutions are more expensive.
10 © 2011 IBM Corporation

11. STG DCP Package Templates
IBM Starter Kit for Cloud – Competitive Summary (Cloud Software)
Strengths Weaknesses
Entry Level Accessibility – competitors products are complex Application Installation – HP prepackaged templates of
• Customers require an entry level cloud offering with simple key applications (MS Exchange, Active Directory, etc…).
installation and management. • SKC does not offer templates, but SKC cloud UI for
Billing and Metering (HP and VMware only) – Competitors lack administrators is simpler to use and does not require
metering and billing solutions in their entry cloud solutions switching across multiple UIs
• Customers require the ability to track resource usage
Simple Image Management – other clouds lack the ability to track
and version VM images across a federated image library.
• Customers need the ability to quickly identify and resolve Usability – newScale offers an easy self-service interface
issues with the growing number of VMs in their cloud with analytics for marketing, wizards to help end users
pick services.
Heterogeneous Infrastructure – VMware and to a lesser extent
HP and Cisco solutions support one or two hypervisor models Isolation – newScale offers templates for secure multi-
tenancy that can be used in a flexpod environment
• Customers need the flexibility to choose their hypervisor
environments based on their workloads. • SKC provides RBAC, some isolation, no QoS
Price – competing solutions are expensive
• IBM SKC has small price advantage over vCloud Director on
vSphere and significant price advantage on KVM isolation – vCloud Director provides allows each tenet
of the cloud to have a distinct resource pool with
different resource allocation options
• SKC does not allow different allocation policies
by tenant.
11 © 2011 IBM Corporation

12. STG DCP Package Templates
IBM Starter Kit for Cloud – Competitive Summary (Infrastructure)
Strengths Weaknesses
Heterogeneous ‘single pane of glass’ Management – Competitor To Be Provided
management products support limited hypervisors, architectures
and platform choices
• Customers desire converged management across the data
center to increase efficiency & simplicity.
Energy monitoring, management and utilization – Competitor
products lack ability to control energy usage (management), and
only support server resources in the data center. Their Time to value – Cisco provides easy setup and
infrastructure is not as power efficient as IBM, increasing cost configuration of a system to the point of being ready
• Customers require the ability to optimize energy usage across for production
the data center
High performance, throughput, flexibility – Competitor’s To be provided –
networking throughput and choice of virtualized networks are
significantly limited.
• Customers desire high performance networks to maximize VM
density and enable mobility to maintain service levels
Reliable Infrastructure – Competitor’s infrastructure lack
redundancy, built in failover and predictive failure analytics
• Customers need maximum uptime and want to avoid repeated
mobility which increases network traffic.
Price – Competing solutions are expensive
• IBM SKC has small price advantage over vCloud Director on
vSphere and significant price advantage on KVM
12 © 2011 IBM Corporation

13. When to lead with Starter Kit x86 Edition for Cloud vs.
VMware vCloud Director
Assumes client initial requirements align with Entry Cloud capabilities
 Lead with Starter Kit for Cloud
– As the default preferred offering (drives IBM ‘stickiness’)
– Client has a heterogeneous environment and would benefit from a
IBM Starter
common solution
• VMware & KVM or VMware/KVM & PowerVM Kit for
– Clients long-term needs best served by comprehensive IBM Cloud Cloud
environment. Starter Kit is the best starting point for later upgrade
into Tivoli advanced Cloud offerings
– Client’s needs/environments better met by Starter Kit: High VM
density/server, large vRAM, integrated approvals/metering/billing
– Client needs best time-to-value. Promote factory integrated Starter
System which includes virtualization and starter Cloud software
 Lead with VMware vCloud Director
– Client requests (or is testing) vCloud Director
VMware
– VMware management is the comprehensive tool of choice
• Sell Systems Director Upward Integration Module (UIM)
vCloud
– VMware seller/BP brings IBM into the deal Director
– Also present Starter Kit as option (remember, every Starter Kit sale
results in vSphere EE and vCenter licenses, benefiting VMware)
13 © 2011 IBM Corporation

14. IBM BladeCenter Foundation for Cloud
Delivers Results in Days Versus Weeks
Build from Scratch “Pre-Built”
June
Testing & Validation
5
Management
 Faster Results
Installation &
4
 Less Risk
Configuration Storage
 Cost Reduction
Acquire
3
Components Networking
Pre-implementation
2
Servers
System Sizing
Jan.
Weeks Days
14 © 2011 IBM Corporation

15. IBM BladeCenter Foundation for Cloud
A comprehensive, converged platform with network, servers, storage, and
management that enables a fast, complete virtualized platform deployment
Client Benefits
 Improved networking – Converged, high performance
networking help improve business agility and resiliency
Management
with superior network bandwidth.
 Simple, Easy, Enterprise Level Management – Coexist
and extend existing infrastructure with simple management Storage
designed for with rich enterprise features. This powerful
management tool is easy to use and scalable.
 Quick time to value – Rapidly deliver a virtualized Converged
platform -- preloaded and integrated Networking
 Improved TCO – Virtualization significantly improves
operating efficiency. Resilient design maximizes uptime
and lowers ongoing maintenance costs Servers
 Reduce complexity and risk – Tested, best practice
design and architecture maximize value
 Pathway to Cloud – Cloud capability added without rip
and replacement IBM BladeCenter Foundation for Cloud
15
15 © 2011 IBM Corporation

16. IBM BladeCenter Foundation for Cloud Overview
Out of the Box Manageability with IBM Systems Director
Management
+
IBM x3550 M3
• High Performance Storage
• High Bandwidth
Storage
• Cost Optimized Storage
IBM DS3524/EXP3524
New Converged 10GbE/8Gb Fibre Channel Over Ethernet
Networking
+ +
Emulex Virtual Fabric QLogic Virtual Fabric
Advanced adapter BNT Virtual Fabric 10Gb Switch Extension Module
High Performance, High Density, Lower Energy Processing
Servers
+
16 IBM BladeCenter H IBM BladeCenter HS22V © 2011 IBM Corporation

17. Delivery Model
Solution
End User BP/VAR Distributor
Owner
Delivery
Integration*
Support Customization*
BP Tools:
•Red-papers
•xConfig Templates*
* optional
17 © 2011 IBM Corporation

18. Summary and Conclusion -- Cloud made easy
Virtualization pathway to Cloud
BladeCenter Foundation for Cloud
• Integrated Solution, BP Enabled
n
io
at
iz
al
Management
r tu
Vi
Ann: Aug 9/GA: Aug 20 Ann: Oct 11/GA: Oct 20
Storage IBM CloudBurst (Tivoli + VMware on BladeCenter)
System x PCO with Hyper V
Networking NOV DEC
IBM.com System x Cloud Page
Cl
• NEW quick navigation to cloud
ou
d
Servers
IBM Cloud Starter Kit x86 Edition
• Cloud Software stack made easy
18 © 2011 IBM Corporation

19. Summary and Call to Action
 IBM System x offers comprehensive cloud technology that fit your needs today
– BladeCenter based cloud solutions include
• BladeCenter Foundation for Cloud Virtualization Platform with:
 IBM Starter Kit of Cloud x86 Edition
 VMware vCloud Director
• CloudBurst 2.1 with VMware and Tivoli Cloud Management
– System x Rack Server cloud with Microsoft Hyper V Cloud include:
• SMB/Mid Market: Midrange Storage with N6210
• Large Enterprise: XIV Storage System
 IBM System x Fits Cloud Solutions into a larger Framework to provide a growth path
 Businesses looking for cloud solutions today can feel secure in an IBM solution
– High Performance and Reliability
– Faster deployment speed and no-rip-and-replace scalability
– Fast ROI based on lower upfront capital cost and lower TCO
19 © 2011 IBM Corporation

20. 20 © 2011 IBM Corporation