http://ibm.com/interconnect

1. Taking Advantage of the Mobile Phenomena
Kristen Lauria
Vice President
IBM MobileFirst, IBM

2. #IBMINTERCONNECT
Connect
with customers
in context
Create new value at the
moment of awareness
Develop and run
applications
Integrate mobile
into the fabric of
the organization

3. #IBMINTERCONNECT
Using the IBM® Worklight® mobile platform, the
organization can develop and deploy hybrid HTML5
applications to deliver content across multiple mobile
platforms.
Reduces multiplatform development costs by
60 percent when developing for five platforms
Rohde & Schwarz wanted to
create a mobile enterprise
infrastructure that would help it
support multiple devices and
create applications for customers,
partners and employees
Rohde & Schwarz cuts mobile development costs
by 60 percent. The IBM Worklight platform facilitates
rapid mobile application development
Develop and run
applications

4. #IBMINTERCONNECT
The hospital wanted to update
its mobile environment to
improve care quality, medical
staff productivity and operating
cost reduction.
Kochi Medical School Hospital improves care quality
while cutting costs using Mobile Enterprise Services
Lower per-device expense helps reduce maintenance
costs and equip a larger pool of employees.
Cloud based architecture maintains a security-rich
environment for medical information which extends to,
but is not stored on, mobile devices.
IBM helped the hospital to restructure its architecture
to take advantage of Apple iPod touch devices, offering
a more intuitive user interface, lower maintenance costs
and a broader range of applications.
Integrate mobile
into the fabric
of the organization

5. #IBMINTERCONNECT Source - IBM Press Release, July 22, 2013 link.
NS Shopping currently sells
its merchandise via television,
catalogues and online, missing
out on significant opportunity
from a broadening set of sales
channels where consumers are
actively connecting with retailers.
NS Shopping developers are able to expedite the
application development lifecycle and quickly deliver
valuable mobile services to customers, thus improving
customer satisfaction.
NS Shopping selects IBM to transform customer
experience with Mobile and Analytics Technologies
IBM's MobileFirst Platform enables NS Shopping
to uncover data insights about individual consumer
preferences while developing mobile applications
to deliver a consistent, connected customer experience
across multiple devices.
Connect with
customers in context

6. #IBMINTERCONNECT

7. What does this all mean for you?

8. #IBMINTERCONNECT
Develop and run mobile applications
Which of the four is YOUR biggest initiative today?
Integrate mobile into the fabric
of the organization
Connect with customers in context
Create new value at the moment
of awareness
VOTE
NOW!
http://poll.fm/4fhaj

9. #IBMINTERCONNECT
Please Join Us Today and Tomorrow to Learn More
about Our Mobile Capabilities and Solutions
Building Systems of Engagement
using the Internet of Things
2:00 – 2:45 PM
Simpor 4803, Level 4
Transform Your Business with an
Industry-Specific Mobile
Enterprise Approach
5:15 – 6:00 PM
Peony 4403, Level 4
Create a Mobile First Customer
Experience
9:00 – 9:45 AM
Launch a Mobile First Business
Transformation
10:15 – 11 AM
Deploy Mobile First Applications
11:15 AM – 12:00 PM
Institute a Mobile First IT Infrastructure
1:15 – 2 PM
Friday, October 11th in Roselle 4612, Level 4Thursday, October 10th

10. #IBMINTERCONNECT
1 Download the IBV mobile study: http://ibm.co/ibvmobile
Join the conversation and learn more:
• http://ibm.com/mobilefirst
• twitter.com/IBMMobile (#IBMMobile)
• facebook.com/IBMMobile
Three Ways to Engage with IBM MobileFirst
Sign up for a free Mobile Agenda Workshop
ibmmobile@us.ibm.com2
3

11. #IBMINTERCONNECT