Smarter Computing: Expert Integrated System

IBM PureSystems

Dr. Jean-Michel Rodriguez
Executive Architect
PSSC, Montpellier
rodriguez@fr.ibm.com

1
2012 © 2012 IBM Corporation

As IT moves to the strategic center of business
The model must shift to Smarter Computing
Business innovation

Smarter
Computing

Smarter with:
• Built-in expertise
• Ability to sense
and anticipate
• Systems of
engagement
Traditional
Computing

Technology Innovation

You experience the barriers of time, cost and risk today
Aligning IT and business goals

Business Goals
Grow top and
bottom line by: IT Reality
Getting Up and Running
• Driving business
innovation Takes months:
• Specify/Design • Integrate
• Make new markets • Procure • Deploy
• Respond to competitive
threats Development Operations
• Enhance the customer Takes 30-90 days:
experience • Provision • Configure
Ongoing Effort
Takes months and requires
downtime:
• Customize/Tune • Maintain
• Scale • Upgrade
• Manage


Clients have tried various approaches to close the gap

Client-tuned
Appliances Cloud
Systems

Benefits Flexibility Simplicity Agility
Control Rapid Deployment Elasticity

Challenges Time and
Shared
Expense Single Purpose
Dependence
Required

What if you could have the best of all three?

The time has come for a new breed of systems

Expert integrated systems:
Expert Systems with integrated
Integrated expertise that combine the
flexibility of a general purpose
Systems
system, the elasticity of cloud and
the simplicity of an appliance

Fundamentally changing the
experience and economics of IT


Chassis Front View

(2) FSM

(2) Node Filler

(2) Node Filler

(2) pNode-2S

(1) pNode-4S

Full width Node

xNode w/PXU


PureSytems Integrated by Design
Starts at Acquisition: A Continuum of Value from Building Blocks to Systems
IBM Flex System Building Pre-configured, pre-integrated,
Blocks integrated expertise…

14 half-wide
Chassis
bays for nodes

Compute Power 2S/4S*
Nodes x86 2S/4S

Storage
V7000 Expansion
Nodes

Management Flex System
Appliance Manager

10/40GbE, FCoE,
Networking
IB 8/16Gb FC

PCIe,
Expansion Captive
Storage

New announcements for the PureSystems family that change the
economics of IT and accelerate time to value

Infrastructure Application Platform Data Platform
Delivering Infrastructure Services Delivering Platform Services Delivering Data Services


Diverse offerings to match the diverse workloads
Compute
IBM Flex System x240

IBM Flex System p260
System Portfolio tuned to
workloads
◊
System infrastructure

Reduce acquisition costs IBM Flex System x440
through virtualization
consolidation
◊
Maximum platform capability IBM Flex System p460
provides deployment
flexibility


Network Switching and Why it Matters

The Problem: The Flex System Difference:
Blade to blade communication flows north- Do more with your servers and reduce
south through the TOR, causing latency from network delays. Node to Node
request / response traffic. Added network latency communication happens within the
will impact the overall workload the servers can chassis.
support. Communication
is contained
Communication within chassis
between blades running at 10GB
requires traffic Ethernet
to TOR
Why this matters:
Reduces switch latency
Additional servers needed to overcome
performance loss in network delays
Low latency, web-serving, and database
apps create significant server to server
chatter and stress on the network

Next generation flexibility: Scale for Bandwidth, Ports, or Both
IBM 10Gb Switch: Wired for up to three 10Gb ports per node and twenty two external ports

Networking

• Base Switch: Enables 14 internal 10Gb ports
(one to each server) and 10 external 10Gb
14
Logical ports
internal
partition 1 • Supports the 2 port 10Gb LOM and Virtual
IBM 10Gb Virtual Fabric Switch

ports
Fabric capability

Pool of uplink ports
• 1st Upgrade via FoD: Enables 2nd set of 14
internal 10Gb ports (one to each server) and
14 Logical 2 40Gb ports
internal partition 2
ports • Each 40Gb port can be used as four 10Gb
ports
• Supports the 4-port Virtual Fabric adapter
• 2nd upgrade via FoD: Enables 3rd set of
14 Logical fourteen internal 10Gb ports (one to each
internal partition 3 server) and four external 10Gb ports
ports
• Capable of supporting a six port card in
future

Full breadth of Networking offerings
Networking IBM Networking Offerings

• Scalable Switch modules for the IBM Flex
System chassis
• Four Scalable switches per chassis
Simplifies network • Capable to provide up to 16 virtual switch
deployment via integrated partitions per chassis
management • Feature on Demand port upgrades for

◊ switches
Reduces network complexity Ethernet & FCoE Fibre Channel InfiniBand
via convergence and • 52 port 1Gb Switch • 20 port 8Gb • QDR Switch
intelligent fabric monitoring Base: 14/10 (internal/external)
Upgrade: 14/10
• 20 port 8Gb Pass
Thru
upgrade: FDR

◊
Switch
Upgrade: four 10Gb uplinks • 48 port 16Gb
• 64 port 10Gb Ethernet Switch
Improves network Base: 14/10
Upgrade: 14/8 (two 40Gb
performance via uplink)
Upgrade: 14/4
uncompromised IO • 1/10Gb Pass Thru
throughput • 4 port 1Gb - Broadcom • 2 port 8Gb – Qlogic • QDR & FDR
◊ • 4 port 10Gb - Emulex • 2 port 8Gb – Emulex Adapter
Adapter

• 2 port 10Gb – Mellanox • 2 port 16Gb –
Fits with existing Brocade

infrastructure and scales
with Customer’s IO needs *Available at launch


IBM Flex System V7000 – Different (and Better) by Design…
IBM Flex System V7000

Open, multi-vendor virtualization
based on proven technology
Over 20,000 installations worldwide
Unmatched interoperability and
investment protection
Low switching costs

Seamless, transparent migration
with no service disruption
Up to 70% higher utilization of newly deployed and preexisting storage
assets

Automated intelligent data placement with EasyTier™
Up to 3X performance improvement with as little as 2% SSD capacity
“Learns” and adapts to dynamic, mixed workload environments
automatically

Active Cloud Engine™
Automated, policy-based file movement
Reduces cost and increases availability by moving files to the proper tier

Enterprise Storage Flexibility
Storage IBM Flex System extends the Storwize capabilities:
Maximum performance and flexibility, integrated
management and ease of use for customer for all
customer configurations
Full spectrum of servers and storage options
Simplifies storage
administration with a single user
interface and common CLI Integrated Rack Separate Server &
(w/ Internal and Storage Racks
through a tightly integrated

External Storage)
management console
◊
Virtualizes third-party storage
with non-disruptive migration of
the current storage infrastructure External
Storage
◊
Internal
Balances high performance and Chassis
cost for mixed workloads Storage

◊
Protects data for business
continuity and disaster recovery
with built-in local and remote
replication and snapshot
functions

IBM PureFlex System

© 2012 IBM Corporation

IBM PureSystems “patterns of expertise”

Patterns of Expertise: Proven best practices and expertise for complex
tasks learned from decades of client and partner engagements that are captured,
lab tested and optimized and then built into the system

Patterns deliver superior results:
• Agility: Faster time-to-value
• Efficiency: Reduced costs and resources
• Simplicity: Simpler skills requirements
• Control: Lower risk and errors

Through unmatched expertise in:
• System design • High availability
• Infrastructure management and scalability
• Application deployment • Security
• Data management • Storage optimization
• Datacenter management • Networking
• Application management • Cloud


IBM PureFlex SystemIntegrated Infrastructure
Designed for future generations of technology

1 System for compute, storage and systems
networking

Up to 896 cores, 43 TB memory, 480 TB storage and
26M IO operations per second, per rack

Up to 4 chassis per rack scalable up to 4 racks
Express Standard Enterprise
Management Node • Management Node • Management Node
(Standard sw) (Advanced sw) (Advanced sw)
10Gb Network Switch • 10Gb Network Switch • 2 x 10Gb Network Switch
8Gb Fibre Chan. Sw. • 2 x 8 Gb Fibre Chan Sw • 2 x 8 Gb Fibre Chan Sw
• Power only TOR = 2 Eth, 2
V7000 Storage w/2 ssd • V7000 Storage w/2 ssd FC (expansion for sys x)
Power +8 hdd Power +16 hdd,
2 PS 4 fans x +4 hdd (sce only) • V7000 Storage w/ 4 ssd
Rack w/Gray door • 4 P/S 6 fans Power +16 hdd, x +4 hdd
Chassis • Rack w/Gray door (sce only)
10U Chassis SCE (default off) • Chassis • 6 PS 8 fans
14 Node Bays Lab Services (3days) • SCE (default on) • Rack w/Gray door
MTS Base warranty • Lab Services (5 day) • Chassis
+3 yrs w/1 microcode/yr • MTS Base warranty • SCE (default on)
+3yrs w/1 microcode/yr • Lab Services (7 days)
+ WSU to 24x7 same day • MTS Base warranty
+ 3 yrs 9x5 Acct Advocate + 3yrs w/2 microcode/yr
+WSU 24x7 same day
+3 yrs 24x7 Acct Advocate

Built-in Expertise in IBM PureFlex System
Across all system resources Expert
Integrated
Systems

Engineering expertise:
Choice of architectures, hypervisors and operating systems
No compromise design with system level upgradability
Compute &
Infrastructure

Optimization expertise:
Balance performance and cost with intelligent tiering
Increase utilization through virtualization of new and existing storage
Storage

Scalability expertise:
Respond to changing requirements by adding bandwidth on demand
Eliminate bottlenecks for demanding applications
Networking

Automation expertise:
Speed time to market through faster service deployment
Manage workloads while the system automatically manages resources
Management


IBM Virtual Appliance Factory accelerates prepackaging of appliance
Easy Integration thru Open-Standards Computing & Simple, Well-Managed Flexibility & Extensibility

IBM Flex System
IBM Virtual Appliance Factory with FSM
with ICON Tooling

Building the Virtual Image
Virtual Appliance Appliance repository
Deploy/Manage
Software
application Software Virtual
application Machines
+
Middleware Middleware
Import
Capture
+ Operating
system Virtual
Operating Machines
system
Activation
+ Engine
Activation
Engine Metadata
+ Industry
Metadata Open Virtualization Format (OVF) Standard

Details on creating virtual appliance @ MC|Press Online


IBM PureFlex System: Enable multiple client initiatives
Optimize Innovate
Better tune and automate systems More rapidly deliver new
and applications to improve applications and services to
application performance, scalability meet new business needs
and reliability

Consolidate Accelerate Cloud
More efficiently More quickly
consolidate enable secure, and
systems and integrated cloud
applications to environments
reduce operating
expenses
Optimize Innovate

Accelerate
Consolidate
Cloud


IBM SmartCloud Foundation Infrastructure Solutions
Integrated service management
platform with automated IT service
Rich capabilities deployment, lifecycle management,
allowing middleware metering and chargeback
deployment
Automated provisioning SmartCloud Orchestration
designed for cloud; Parallel
Deliver IT without Boundaries

scalability with integrated fault
Industrial- tolerance.
strength Basic cloud functions IBM Workload Deployer
virtualization including intuitive self
coupled with service interface,
automated administration, and
resource infrastructure management IBM SmartCloud Provisioning
balancing and designed for cloud
virtual image
management
IBM SmartCloud
Virtualization and Management Entry
(IBM Platforms + Systems Software)

Service Assurance, Service Defense, Hybrid Cloud

IBM Platforms

STANDARDIZATION
Cloud Capabilities

IBM PureApplication System


IBM PureApplication System configurations

Configuration Configuration Configuration Configuration

1 2 3 4
96 Cores 192 Cores 384 Cores 608 Cores
1.5 TB Ram 3.1 TB Ram 6.1 TB Ram 9.7 TB Ram

+ + + +
6.4 TB SSD storage
48.0 TB HDD storage
Application Services entitlement

Upgrade to larger systems without taking an outage!


IBM software
And the value that it can deliver to our customers
Business Discover subtle patterns and associations and develop and deploy predictive
Analytics models to optimize decision-making.

Collaborative Empowering people to connect, collaborate and innovate while optimizing the
Solutions way they work.

Industry Apply industry expertise and solutions in both business and technology to help
Solutions to help create value.

Information Analyze your information to gain insights, identify breakdowns, and make
Management better decisions that will optimize your business.

Improve quality and time-to-market while reducing risk and cost through
Rational integration, collaboration, and optimization.

Security Enable organizations to build a strong security posture that helps manage risk,
Systems threats, compliance and audit issues.

Integrated service management solutions to help manage traditional IT assets,
Tivoli physical assets and emerging “smart” assets.

Creating SOA environments that enable dynamic, interconnected business
WebSphere processes, and deliver highly effective application infrastructures for all
business situations.
24

Introducing IBM PureApplication System
Combining virtualized workloads with scalable infrastructure

Middleware Compute
Data and 96-608 Way
Runtime Configuration

Deploy Storage
From Weeks Solid State
to Minutes Devices Relieve
Spindles

Manage Interconnect
From Separate Local Speeds
to Integrated Compute,
Storage


IBM PureSystems “patterns of expertise”
Samples of the three types of patterns

IBM PureFlex System IBM PureApplication
Pre-integrated servers, storage, System
networking, virtualization and Pre-integrated middleware
management and infrastructure
Application Patterns • ISV applications (e.g., SAP CRM)
Business application
expertise • Business intelligence

• Web experience
• Demand driven elasticity
Platform Patterns ISV or • Simplified system setup and install
Expertise across the Client • Policy-based system management
middleware and Tuned • Simplified application migration
infrastructure Platform • Web application deployment
• Transactional database deployment
• Data mart deployment

Infrastructure Patterns • Provisioning and automation
Expertise across the • Storage system optimization
compute resources • Scalability and upgradability

Included with system purchase Available in catalog

IBM PureData System: Optimized exclusively for data services

Optimized for
data services: Workload optimized
Transactional performance
Analytics
Data load ready in hours
Expert integrated: Integrated management
Data platform
Infrastructure Automated maintenance
Unified platform
management Single point of support
Built-in expertise
Data Platform
Delivering Data Services


Different data workloads have different characteristics

For Apps like E-Commerce…
Handle millions of daily on-line transactions
System for Transactions requiring a mix of data reads and writes

For Apps like Customer Analysis…
System for Analytics Easily load petabytes of data and run complex
analytics and reports with minimal administration
powered by
Netezza technology

For Apps like Real Time Fraud Detection…
System for Run complex analytics while handling operational
Operational Analytics reads and writes for real-time decision making


IBM PureData System

Pattern based database deployment
in minutes, not hours1
System for Transactions Handles more than 100 databases
on 1 system2

10-100x faster than
traditional custom systems4
System for Analytics
20x greater concurrency and throughput
powered by for tactical queries than previous
Netezza technology Netezza technology5

Continuous ingest of operation data
System for Handles 1000+ concurrent
Operational Analytics operational queries3
1. Based on IBM internal tests and system design for normal operation under expected typical workload.
Individual results may vary.
Up to 10x storage savings with
2. Based on one large configuration
3. Based on IBM internal tests of prior generation system, and on system design for normal operations
under expected typical workload. Individual results may vary.
adaptive compression6
4. Based on IBM customers' reported results. "Traditional custom systems" refers to systems that are
29 not professionally pre-built, pre-tested and optimized. Individual results may vary.
5. Based on IBM internal performance benchmarking
6. Based on client testing is the DB2 10 Early Access Program

IBM PureData System for Transactions
Optimized exclusively for transactional data workloads

Speed
Industry leading DB2 performance
System for Transactions Database node recovery in seconds1

Delivering data services Simplicity
for transactions Database deployment in minutes, not hours1
Runs multiple database software versions
Handles more than 100 databases on 1 system2
No planned downtime for firmware / OS upgrades1

Scalability
Scaling up to 30x3
Designed to expand from small to medium to large
configurations with no planned system downtime

Smart
Supports Oracle Database apps with minimal
change; supports DB2 applications unchanged
Clients have experienced cases of 10x storage
space savings via Adaptive Compression4

Footnotes:
1. Based on IBM internal tests and system design for normal operation under expected typical workload. Individual results may vary.
2. Based on one large configuration.
30 3. Based on the designed minimum and maximum processor and memory resources required for a single database.
4. Based on client testing in the DB2 10 Early Access Program. © 2012 IBM Corporation

IBM PureData System for Analytics
Optimized exclusively for analytic data workloads

Speed
10-100x faster than traditional custom systems1
System for Analytics 20x greater concurrency and throughput
for tactical queries2
Delivering data services for analytics Patented MPP hardware acceleration
(Massively Parallel Processing)

Simplicity
Data load ready in hours
No database indexes
No tuning
No storage administration

Scalability
Peta-scale data user capacity

Smart
Designed to run complex analytics
in minutes, not hours
Richest set of in-database analytics
1 Based on IBM customers' reported results. "Traditional custom systems" refers to systems that are
not professionally pre-built, pre-tested and optimized. Individual results may vary.
31 2 Based on IBM internal performance benchmarking. © 2012 IBM Corporation

IBM PureData System for Operational Analytics
Optimized exclusively for operational analytic data workloads

Speed
Handles 1000+ concurrent operational queries1
System for Operational Analytics Continuous ingest of operational data
MPP analytics (Massively Parallel Processing)
Delivering data services for
operational analytics Simplicity
Automatic, policy-based data placement
and workload management
Integrated management and support

Scalabilty
Available in multiple sizes with up to a Petabyte of
data capacity2

Smart
In-database analytics for leading applications
Supports DB2 applications unchanged and
Oracle Database apps with minimal change
Clients have experienced cases of 10x storage
space savings via Adaptive Compression3
1. Based on internal tests of prior generation system,, and on system
Design for normal operation under expected typical workload . Individual
Results may vary.
2. Total raw data capacity based on 1 XLarge configuration with five full rack data expansion add-ons.
32 3. Based on client testing in the DB2 10 Early Access Program. © 2012 IBM Corporation

Smart consolidation of application and data services

Real Time
Business eCommerce Order Credit card Client Churn
Fraud
Intelligence Catalog & Cart management management Analysis
Detection

Analytics & Transactional Transactional Analytic
Applications Data Services Data Services

PureData System
PureApplication for for for
System Transactions Analytics Operational
Analytics


With the broadest open ecosystem….
Over 191 optimized solutions from 170 leading
ISV partners
‒ Delivering applications including analytics,
mobile, commerce and more.
‒ PureSystems Centre is the gateway to IBM
and certified partner expertise
Ibm.com/puresystems/centre
60+ partners committed to PureData System*
developerWorks enables the developer ecosystem
Ibm.com/developerworks/puresystems

* 31 new partners
The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG.

Extensibility from the broadest ecosystem is made easy

New IBM PureSystems
Centre:
Gain access to a broad
community of IBM and certified
partner expertise
Download optimized, deployable
application patterns from 100+
leading ISV partners
Search by solution area,
industry or system
Also run your existing
applications today*

The SAP logo is a trademark or registered trademark of SAP AG in Germany and
several other countries and is reproduced with the permission of SAP AG. * Unix/Linux and Windows applications

IBM PureSystems Positioning


Understand the IBM top line portfolio positioning
zEnterprise
Expert integrated systems:
Power HE
combine the flexibility of a
general purpose system, the
Power 770 elasticity of cloud and the
simplicity of an appliance.
PureApplication System
Power 4S •WebSphere, DB2
Power 2S
PureFlex
System
Power
Blades •Power 4S and 2S
•X86 4S and 2S
x Blades •Storage
•Networking

x High End

x Volume
Rack
IBM PureApplication
System Positioning IBM PureFlex System
x Volume
& Selection Assets kit
Tower System
37
IBM BP © 2012 IBM Corporation

IBM Systems Portfolio
Expert Integrated Systems
zEnterprise
when clients want a pre-integrated
and pre-optimized system
Power HE
Platform Systems:
Power 770

Middleware

Power 4S
Storage and
Power 2S Compute
Unified Networking
Mgmt
Platform Mgmt
Compute
Power
Blades
PureApplication PureData
System System
x Blades
Infrastructure System:
x High End

Storage and Compute
Flex System
x Volume Networking
Rack
Infrastructure Mgmt

x Volume
Tower
PureFlex System


The integrated infrastructure market
Customers are hearing very similar claims

“
Converged . . . the industry’s first portfolio of pre-integrated,
Systems precision tuned, and optimized infrastructure
HP solutions, delivering the fastest path to agile and efficient
virtualized applications.

“
Unified . . . beyond convergence, delivering the first truly
Systems unified system with a flexible pool of compute, network,
storage resources and embedded management to simplify
CISCO operations, reduce costs, and achieve business agility.

Engineered
Systems

ORACLE
“ . . . easier to buy, own, and operate . . . integrated,
tuned, optimized, identical . . . pre-assembled &
pre-configured HW & SW bundles that reduce cost and
ORACLE complexity of IT and increase productivity & performance.


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