Modern apps and services are leveraging data to change the way we engage with users in a more personalized way. Skyla Loomis talks big data, analytics, NoSQL, SQL and how IBM Cloud is open for data. Learn more by visiting our Bluemix Hybrid page: http://ibm.co/1PKN23h

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Presented by:
Open for Data
Skyla Loomis
Director, Cloudant Engineering

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Data is the new basis of
competitive advantage
Leaders will leverage data to:
Drive business outcomes Capture the time value of data Change the game
by applying more sophisticated
analytics across more disparate
data sources in more parts of
their organization
by developing “speed of insight”
and “speed of action” as core
differentiators
in their industry and
profession by infusing
analytics into everything
employees touch.

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Imagine the possibilities of analyzing all available data
Real-time traffic
flow optimization
Fraud & risk
detection
Understand and act on
customer sentiment
Accurate and timely
threat detection
Predict and act on
intent to purchase
Low-latency network
analysis

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…but there are obstacles that keep companies from exploiting analytics for
competitive advantage
Source: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute for Business Value study. Copyright © Massachusetts Institute of Technology
have a limited
understanding of how to
use analytics
38%
Self-service analytics and
expectations to drive better data-
driven decisions are rising
of the time is spent
on data preparation
80%
Making decisions rapidly is no
longer a goal; it’s an
imperative
find it difficult to
get data
24%
Access to data sources is
critical while maintaining
governance standards

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Data Access
Data Preparation
Analysis
Validation
Collaboration
Reporting
Data Scientists
and Statisticians
Business Users
IT
Business Analysts
Even a simple analytics project has multiple steps and people

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Why make IBM your cloud data standard
Most Complete Portfolio
• Champions of leading edge of
technology
• Deep ties to open source
• Backed by IBM technology
leadership
• Fully managed 24 x 7
Integrated Experience
• Seamless integrations
• Unique product bundling
• Provides cost efficiency
• Reduces time to market
• Comprehensive portfolio for end-
to-end app development
Deployment Flexibility
• Industry leading support for
hybrid deployments
• No cloud lock-in
• Pay-as-you-go
• Secure infrastructure
• Bare metal and virtualized
performance
MISSION
To help people transform business & society by being the
best place to build apps and gain new insights better and
faster.

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We are addressing the needs of new and traditional clients
Web & Mobile Enterprise
Demand for IBM Cloud Data Services growing by thousands of new developers per week
100s of Paying Customers 300% Growth Y2Y 50,000+ Users

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Understand your requirements
• Data
 What kind of data are you managing, storing, transmitting or processing?
 Is any of your data highly regulated?
 What would happen if a loss occurred?
 Best suited for NoSQL, traditional RDMS, big data, cognitive, or a combination?
 Existing enterprise data, new data generated by application, or both?
 Where do you need your data stored?
 What are your scalability (data storage, concurrent user) requirements likely to grow to?

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Understand your requirements
• Data
 What kind of data are you managing, storing, transmitting or processing?
 Is any of your data highly regulated?
 What would happen if a loss occurred?
 Best suited for NoSQL, traditional RDMS, big data, cognitive, or a combination?
 Existing enterprise data, new data generated by application, or both?
 Where do you need your data stored?
 What are your scalability (data storage, concurrent user) requirements likely to grow to?
• Application
 What is your application maturity and pace of change?
 Primarily transactional or engagement-focused?
 Primarily web, mobile, both?
 Is this a new style or type of application? How much of your application platform do you already have in house for what you want to do?
 How important is availability?

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Understand your requirements
• Data
 What kind of data are you managing, storing, transmitting or processing?
 Is any of your data highly regulated?
 What would happen if a loss occurred?
 Best suited for NoSQL, traditional RDMS, big data, cognitive, or a combination?
 Existing enterprise data, new data generated by application, or both?
 Where do you need your data stored?
 What are your scalability (data storage, concurrent user) requirements likely to grow to?
• Application
 What is your application maturity and pace of change?
 Primarily transactional or engagement-focused?
 Primarily web, mobile, both?
 Is this a new style or type of application? How much of your application platform do you already have in house for what you want to do?
 How important is availability?
• Company
 What is your team’s core competency? What do you want your team spending time on?
 Do you already own data centers? Do you have a global presence?
 Do you have strong operational experience and a devops culture?
 What’s your risk tolerance? How quickly does your team generally adopt new technology trends?

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CDS offers the most complete portfolio of data
& analytics services on the planet

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With the most complete set of open source services

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And aggressive investments via acquisition
• On July 23, IBM acquired privately-held Compose, based in San Mateo, CA
• Compose extends IBM Cloud Data Services portfolio with 5 new open
source DBaaS offerings
• DBaaS makes it easier for developers to build and grow web and mobile
apps
• Acquisition further positions IBM Bluemix as *the platform* for data &
analytics, with the broadest set of data services
• Compose technology will accelerate the creation of future CDS offerings
Acquisition Highlights
IBM has acquired Compose, which provides MongoDB, Redis, Elasticsearch, PostgreSQL, and
other open source databases as a service (DBaaS) for web and mobile applications

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More data centers, in more countries, than any other
cloud provider
SoftLayer AWS
• “Bare-metal” and virtualized performance
• Faster, more consistent so you can do more
• Open, secure, and scalable
• Secure, high-speed network
• 40 data centers worldwide

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Varying levels of service & deployment options to meet
unique users and data requirements
Software
• Select, purchase,
provision and operate
hardware & software
• Complete control of
every operating
parameter
Appliance
• Expertly engineered
hardware & software
• Customer responsible
for operation
• Fixed configuration =
less control
Cloud Image
• Expertly engineered
cloud configurations
• IaaS manages
hardware
• Customer has full
control over software &
operation
Managed
Service
• IBM operates service
and controls everything
• IBM delivers on SLA
• Customer concerns
only with data
control simplicity
Customer Data Center (On-Premise) Cloud Data Center (Off Premise)

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Flexible deployment and pricing options enable users to maximize cost
efficiency, control, and performance
– Bringing technology and data to you and your users
– Your data platform changes over time to
• Optimize cost, compliance, performance
– A data layer must adapt
• No cloud lock in
• Public cloud
• Private cloud
• Hybrid cloud
– IBM cloud data services are fluid
• Move or extend your data layer across different private or
public cloud data centers
• Without service interruption
• Without re-coding
SoftLayer US
SoftLayer
UK
SoftLayer
Canada
Your Data Center

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More on a few of our IBM Cloud Data Service offerings
Cloudant dashDB
BigInsights on
Cloud
DB2 on Cloud
Analytics for
Apache Spark
DataWorks
Operational Data
Store
Analytic Data
Warehouse
Hadoop in the
Cloud
Hosted Database
in the Cloud
Fully managed
Spark
Hybrid Data
Movement &
Curation
• Global data distribution
• Massively scalable
• Eventually consistent
data model
• Built for mobile,
Systems of
Engagement
• SQL interface
• MPP
• ACID compliance
• Columnar, in-memory
performance
• BLU augmented with
NZ in-DB analytics
• Bare metal
performance
• Build on reference
architecture
• BigInsights enterprise
features
• Power of DB2
• Fast Provisioning
• Flexible pricing
• No loss of DBA control
• Built for Systems of
Record
• In-memory application
framework for data
processing and
analysis
• Built-in machine
learning
• Elastic scaling
• Build on Spark
• High Performance,
Elastic compute, auto
provisioned
• Secure access to On-
Prem data
• Interactive shaping &
batch execution

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Supporting Applications at Web Scale
Cloudant helps make your web and mobile applications more scalable and more
available to users wherever they are.
• Operational JSON NoSQL data store
• RESTful CouchDB API
• Advanced APIs
• Replication & Sync
• Incremental MapReduce
• Geospatial
• Lucene Full-text Search
• Scalable, Highly Available Performance with cross-data
center data distribution
& fail over
• Geo load balancing
• Offline access to the data
• Available as a fully managed cloud service and an on-
premises software product – enabling hybrid
deployments
IBM Cloudant

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The combination of Cloudant’s advanced geospatial capabilities, security, and managed service give
Comdata a competitive advantage in terms of the experience they can deliver to their end users
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A Large Investment Research & Management Firm: needed a persistent data store to maintain
and access financial analytical reports
Cloudant’s schema-less architecture and horizontal scalability enables their users users to have
real-time access to reports and analytics generated by IBM PureData for Analytics

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Use Case: Investment Research & Management Firm
Company Background:
Global Investment & financial services research firm.
Need:
Provide real-time access to data for a new system of engagement application
for accessing and visualizing reports from Netezza through a custom API.
Success Criteria:
• Support for high volume of user concurrency – something a warehouse
environment like Netezza cannot provide
• Integration with other IBM products – like Netezza
Solution & Results:
• Schema-less architecture enables the ability to store the data without
needing a schema definition prior to inserting the data from Netezza.
• Does not require time consuming schema changes when different data
must be captured and processed
• With Cloudant, the firm is transforming how their users access data

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Supporting Applications at Web Scale
Fast, fully managed, cloud data warehouse that leverages integrated analytics to deliver answers as
fast as you can think. dashDB’s unique
built-in analytics, R predictive modeling and business intelligence tools
free you to analyze your data to get precise insights, quicker.
 Built-in performance with in-memory technology
 Predictive modeling built into the database (linear
regression, k-means clustering, Esri compatible, and more)
 Works with an ecosystem of apps and tools
 Integrated security and maintenance
 Scalable as your data sizes grow
IBM dashDB
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The Red 10 is a data-driven marketing analytics firm in the UK. With dashDB, they are able to provide real-time
analytics and updates to give an accurate view to the audiences
With dashDB, they can provide 1) a live view of the UK&I markets, 2) new segmentation based on live contact
views, 3) an instant view of all relevant information, and 4) the right message, at the right time, through the right
medium.
This enables growth for less and increased conversion across the sales funnel for their clients.
Use Case

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The Red 10 - Overview
– Use case: The Red 10 is a data-driven marketing analytics company that
works with 150 million items of data & 7 million records from over 1 million
companies from over 1,000 sources.
– Offerings:
• DashDB for their data warehouse analytics platform.
• Also actively looking to use Cloudant as a NoSQL database
– Why dashDB?
• Small analytics & data team – need to stay focused on their 1,000+
condition queries and driving value for their clients. Stay focused on
providing the analytics, with IBM experts managing the environment
• Provided fast time to value – customer was essentially sold after a
month of working with our team
• No capex budget – needed to leverage opex cloud economics
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Use Case: Cloud Analytics for Web & Mobile
Build an app and analyze usage to:
• Understand user behavior
• Increase monetization
Millions of users transact with Cloudant via REST
Off-line mobile data access enabled by Cloudant Sync
Perform analytics with dashDB
• Data is continuously synched
with Cloudant
• Accessed by BI Tools such as Watson Analytics via
Dataworks
Data
Center 2
(Active DR)
Continuous, filtered
replication & sync
Continuous, filtered
replication & sync
Cloudant Sync
(iOS & Android)
dashDB
data mart
Continuous sync
Dataworks
BI Tool
User
HTTPS
HTTPS
HTTPS
Data
Center 1
(Active DR)

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Supporting Applications at Web Scale
Provision enterprise-scale, multi-node clusters on the cloud to meet your business needs. Access
your provisioned clusters for simple database transactions, to augment your data warehouse, or to
perform rich analytics. With BigInsights on Cloud, our clients can manage less and analyze more.
 For Production and POC deployments at scale in the cloud
 Delivers flexibility and efficiency with subscription pricing
 Scales to meet spikes in demand without on-premise infrastructure
 Drives enterprise-class, complex analytics on Big Data sets
 Available via the IBM Cloud Marketplace and Bluemix
IBM BigInsights on Cloud
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A Pharmaceutical Company: embarks on treatment analytics with
an IBM cloud-based solution

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A globally distributed $10+ billion pharmaceutical company
Need:
• An analytics platform to execute against a time-sensitive project focused on the benefits of a pharmacological treatment of obesity
• Analysis to be performed on Electronic Medical Records (EMR) data that the organization owns, but cannot fully analyze given
system constraints.
Success Criteria:
• Apply big data technologies and analytical techniques without having to manage an analytical environment on-premises.
• Gain the necessary insights regarding the relevance of pharmacological treatment of obesity, which would allow the organization to
build an economic model for obesity treatments.
Solution & Results:
• The environment was provisioned and made available to the customer in less than 48 hours to begin executing against the project
• An analysis to inform discussion about the relevance of pharmacological treatment of obesity,
and to obtain costs estimates to build an economic model for obesity treatments.
Use Case: Pharmaceutical Company

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Supporting Applications at Web Scale
Benefits include:
• Convenience without the loss of control on cost effective infrastructure
• 4 high performance hardware configurations & 2 database software tiers to match capability and
affordability needs
• Native encryption support configurable to ensure data remains secure in the cloud
IBM DB2 on Cloud
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Provides a DB2 RDBMS that is:
• Provisioned via Bluemix
• Hosted on IBM SoftLayer cloud platform virtual private nodes (not shared)
• Administered by the customer DBA
• Has an aggressive pricing model to take out competition (paid on a month-to-month basis via
subscription model)

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Supporting Applications at Web Scale
What you get
• Access to Spark’s next-generation performance and capabilities, including built-in machine learning and other libraries
• Pay only for what you use
• No lock-in – 100% standard Spark runs on any standard distribution
• Elastic scaling – start with experimentation, extend to development and scale to production, all within the same environment
• Quick start – service is immediately ready for analysis, skipping setup hurdles, hassles and time
• Peace of mind – fully managed and secured, no DBAs or other admins necessary
IBM Analytics for Apache Spark
Spark is an open source in-memory application framework for distributed data processing and
iterative analysis on massive data volumes

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Why make IBM your cloud data standard
Most Complete Portfolio
• Champions of leading edge of
technology
• Deep ties to open source
• Backed by IBM technology
leadership
• Fully managed 24 x 7
Integrated Experience
• Seamless integrations
• Unique product bundling
• Provides cost efficiency
• Reduces time to market
• Comprehensive portfolio for end-
to-end app development
Deployment Flexibility
• Industry leading support for
hybrid deployments
• No cloud lock-in
• Pay-as-you-go
• Secure infrastructure
• Bare metal and virtualized
performance
MISSION
To help people transform business & society by being the
best place to build apps and gain new insights better and
faster.

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© IBM Corporation33
IBM Cloud Data Services is
Open for Data