1. Workshop #3
Creating an efficient online testing workflow
Peter Coopmans
Lead Conversion Optimization Consultant

2. Agenda
•
12:15 - 12:45: Theory & examples
•
Online testing: part of a persuasive architecture
•
The online testing process
•
The workflow:
1. Selection of test page
2. Analysis & definition of test hypotheses
3. Selection of test type
4. Creation of the wireframe
5. Creation of test plan & test matrix
6. Running of test
7. Reporting
•
12:45 - 13:00: Q&A
•
13:00 - 13:15: Coffee!!!

3. Theory & Examples
Online testing: part of a persuasive architecture

5. Theory & Examples
The online testing process

6. The online testing process

7. Theory & Examples
The workflow

8. 1. Selection
of test page
2. Analysis
& definition of
test hypotheses
3. Selection
of test type
4. Creation
of wireframe
5. Creation
of test plan
& matrix
6. Running
of the test
7. Reporting

9. ...

10. Want to improve your online testing skills?
We offer on-site training, with a practical format and based on
your website, your knowledge level and your expectations.
For more info please contact us:
peter@the-uptimizers.be