For years, B2B marketers have sought to use the Web to identify and target their most ideal prospects, and expose them to the most relevant messages that would drive conversions and sales. However, despite all the promise, truly precise B2B online marketing seemed just out of reach. Fortunately, this is no longer the case. Armed with powerful online data, B2B businesses can now identify with greater precision their target prospects online, and easily get the right message in front of the right person, improving relevancy and increasing conversions.
Marketing thought leaders Jim Sterne, Chairman of the Web Analytics Association and founder of the eMetrics Marketing Optimization Summit, and Russell Glass, CEO of Bizo described a little of the history of B2B online marketing and a lot of the possibilities of this new era.
This Webinar covered topics including:
Learning from the Past: A Brief History of Online Advertising
Feeling "Good" about Online Privacy
5 Proven Techniques for Audience Targeting that Drives Conversions
Marketing Optimization and Closing the Loop
Russell Glass, CEO, Bizo
Russell Glass is a serial technology entrepreneur, having founded or held senior positions at four venture-backed technology companies. Most recently Russ led the marketing and product management teams at ZoomInfo, a business information search engine, where he sharpened his B2B marketing skill-set and developed his love for business data. Other than business data, Russ's passions include golf, anything in high def, and Duke basketball.
Jim Sterne, President, Target Marketing
Jim Sterne is the founding president and chairman of the Web Analytics Association and the president of Target Marketing. Since 1994, Jim has devoted all of his attention to the internet as a marketing medium. Jim is also the founder and producer of the eMetrics Marketing Optimization Summit global conference series, the event that brings together the disparate technologies and techniques that make up the art, science and business of optimizing total online marketing value.