MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict What’s Next?
•
1 gefällt mir•539 views
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 : It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (11)
Ähnlich wie MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict What’s Next?
Ähnlich wie MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict What’s Next? (20)
Mehr von IAB Canada
Mehr von IAB Canada (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict What’s Next?
- 2. ARE WE
- 3. SOURCES: EMARKETER, “THE STATE OF US DIGITAL ADVERTISING 2015,” 3/30/15 EMARKETER, “US MOBILE VIDEO ADVERTISING 2015”, 6/2/15 $- $5 $10 $15 $20 $25 2014 2015 2016 BILLIONS DESKTOP DISPLAY MOBILE DISPLAY VIDEO
- 4. DESKTOP 59% MOBILE 41% SOURCE: EMARKETER, “US MOBILE VIDEO ADVERTISING 2015”, 6/2/15
- 5. SOURCE: EMARKETER, “THE STATE OF US DIGITAL ADVERTISING 2015,” 3/30/15 MOBILE WEB 27% IN-APP 73%
- 6. Percent of total digital ad spending in Canada Desktop/Laptop Ad Spending Canada, 2014-2018
- 8. (please specify) (e.g. too many vendors, too many layers in the value chain)
- 11. SOURCES: POLITICO, “THE NEXT BIG THING IN CAMPAIGNS”, 8/26/14 AD AGE, “PROGRAMMATIC BUYING COMING TO THE DIGITAL ARENA IN 2016”, 6/3/15
- 20. The leading programmatic media & technology platform 50 Offices 950 Million spend managed 2800 + Clients 130 Engineers 42 Markets 1,000 Employees