Going Mobile-Getting Results (Marc Nathan, ESIG-IABC May-2013)

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Marc Nathan, Houston guru for all things technology, provides Houston Business Communicators with hands-on techniques to make the most of mobile marketing communications.

Technologie Business

@IABCHOUSTON
MARC NATHAN
@marc1919
MAY 9 2013

TODAY’S TOPICS
1) Digital Literacy
2) Mobile Usage trends
3) Mobile Email Marketing
4) Local Search Traffic
5) Multi-channel Engagement
6) Surprise Bonus!

THREE R’s
R EADABILITY
R ESPONSIVE
R ELATIONSHIP
R
R
R

DIGITAL LITERACY
SEARCH?
BUY SOMETHING?
ONLINE RESUME?
SELL SOMETHING?

US SMART PHONE ADOPTION
1.2 billionsmartphones will enter the market over the
next 5 years. (ABIResearch)
165 millionActive Android and Apple devices
(www.businessinsiders.com)

EMAIL – THE KILLER APP
1836
Morse Code
1939
Radio Type
1971
1st Email*
1993
Webmail
2003
Blackberry
2004
Gmail
*1st Spam

CONTENT AND CONTEXT
Tweet - 140 characters (56% have link)
Facebook – Image + Status Update
LinkedIn – Status Update
Pinterest – Image (High Production)
Instagram – Image (Low Production)
Vine – Video (6 Seconds – Low Production)
YouTube – Video (30 seconds – 20 minutes)
Vimeo – Video (3-60 minutes – High Production)
Blog Post – Text (300 to 500 words)
Ebook – Text (30 to 200 pages)
Whitepaper – Text (5 to 20 pages)
Infographic – Images + Text (High Production)
Meme – Image + Message (Low Production)

17 Blogs About Trends
1. www.StartupHouston.com
2. www.mashable.com
3. www.techcrunch.com
4. www.pandodaily.com
5. www.launch.io
6. www.techmeme.com
7. www.techdirt.com
8. www.smashingmagazine.com
9. www.businessinsider.com
10. www.ragan.com
11. www.psfk.com
12. www.springwise.com
13. www.designspotter.com
14. www.core77.com
15. www.lifehacker.com
16. www.theverge.com
17. www.coolhunter.com

THANK YOU!
Q & A
Marc Nathan
marc1919@gmail.com

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Going Mobile-Getting Results (Marc Nathan, ESIG-IABC May-2013)

1. @IABCHOUSTON MARC NATHAN @marc1919 MAY 9 2013

2. TODAY’S TOPICS 1) Digital Literacy 2) Mobile Usage trends 3) Mobile Email Marketing 4) Local Search Traffic 5) Multi-channel Engagement 6) Surprise Bonus!

3. DIGITAL LITERACY

4. THREE R’s R EADABILITY R ESPONSIVE R ELATIONSHIP R R R

5. DIGITAL LITERACY SEARCH? BUY SOMETHING? ONLINE RESUME? SELL SOMETHING?

6. WEBSITE DIGITAL LITERACY

7. NEW MOBILE INTERFACES

8. PINCH, PULL, SPREAD, SWIPE

9. WHO IS YOUR AUDIENCE?

10. RESPONSIVE DESIGN

11. MOBILE–FIRST DEVELOPMENT

12. US SMART PHONE ADOPTION 1.2 billionsmartphones will enter the market over the next 5 years. (ABIResearch) 165 millionActive Android and Apple devices (www.businessinsiders.com)

13. START WITH MOBILE

14. EMAIL – THE KILLER APP 1836 Morse Code 1939 Radio Type 1971 1st Email* 1993 Webmail 2003 Blackberry 2004 Gmail *1st Spam

15. MOBILE EMAIL CLIENTS

16. WEB-BASED EMAIL SYSTEMS

17. MASTERING MULTIPLE SCREENS

18. ONE FOOT, TWO FEET, TEN FEET

19. LOCAL SEARCH TRAFFIC

20. LOCAL SEARCH TRAFFIC

21. MULTI-CHANNEL ENGAGEMENT

22. MONITORING DASHBOARD

23. DASHBOARDS & PLATFORMS

24. CONTENT AND CONTEXT Tweet - 140 characters (56% have link) Facebook – Image + Status Update LinkedIn – Status Update Pinterest – Image (High Production) Instagram – Image (Low Production) Vine – Video (6 Seconds – Low Production) YouTube – Video (30 seconds – 20 minutes) Vimeo – Video (3-60 minutes – High Production) Blog Post – Text (300 to 500 words) Ebook – Text (30 to 200 pages) Whitepaper – Text (5 to 20 pages) Infographic – Images + Text (High Production) Meme – Image + Message (Low Production)

25. PRODUCT = MARKETING

26. ANTI-TRENDS

27. QR CODES

28. CRICKETS – NON-ENGAGEMENT

29. ONE SIZE FITS ALL

30. THE FUTURE OF MOBILE

31. 17 Blogs About Trends 1. www.StartupHouston.com 2. www.mashable.com 3. www.techcrunch.com 4. www.pandodaily.com 5. www.launch.io 6. www.techmeme.com 7. www.techdirt.com 8. www.smashingmagazine.com 9. www.businessinsider.com 10. www.ragan.com 11. www.psfk.com 12. www.springwise.com 13. www.designspotter.com 14. www.core77.com 15. www.lifehacker.com 16. www.theverge.com 17. www.coolhunter.com

32. THANK YOU! Q & A Marc Nathan marc1919@gmail.com

Going Mobile-Getting Results (Marc Nathan, ESIG-IABC May-2013)

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