2. About Jonathan
• 22 Years of start up or early stage companies
• Been acquired 5 times (4 public companies, 1 Private
Equity group), Bought/Integrated 2 from large public
companies.
• Sales & Marketing where timely customer and
employee communication and engagement are
paramount
• Realized that we have come a long way to get to
Facebook with a billion users and computers that fit in
our hand and started Red e App to merge the worlds.
20. Culture Informs Social Tools
• Wiki’s
• Blogs
• Instant Messaging
• Forums
• Video
• Mobile strategies
21. Why?
• What is the ROI on passion? • Career development / mentoring
(Fluid Communication,
• Commitment? continuously coach, motivate and
lead)
• Advocacy?
• Cost reduction (Time and
• Endorsement? Distance are compressed)
• Energy? • Operational Efficiency (Speed to
act and speed to problem)
• Above and beyond?
• Faster innovation through co-
creation (Collaboration)
• Quality customer experiences
(Informed work force)
23. Prime Example
• 460 restaurant chain
• Uses Yammer to teach managers new recipes with
the best and fastest way to make them.
• No spiral bound notebooks
• No waiting on the quarterly exec visit
• Instant feedback and free wheeling discussions and
videos with results in days
24. Shameless Mention
• Red e App is living the same mission
• Same Results
• But to the purely mobile, remote or even hourly employee
• Engaging the mobile employee securely on their own mobile
devices
• Imagine uni-laterally messaging more than 30,000 global
employees and setting, changing or reinforcing focus and
mission around a new product launch in under 30 seconds
Hinweis der Redaktion
Not much changes as we grow older does it? Desire to work together. A desire to do it in close proximity. And making sure everyone has a voice.
Sometimes organizations ignore the obvious.
Sometimes we need to reach over to a neighbor.
All employees, just want to be a part of the Big Picture. Provide a contribution. Be heard. Contribute.Everyone follow?
More of this.
Beyond just the decorated cubicle
Less of this.
Ultimately we want to compress time and distance. if we open ourselves up to the potential results collaboration and social methodologies can provide.
We have to remove barriers
Break down walls. When I refer to walls, I am mostly referring to paradigms, traditional work process and methodoloigies. Staring out a window means you aren’t in engaged.
Not culture club….
But Zappos – a tremendous corporate culture
So less of these
Give me something more than this….
Or this guys going to come show you how it’s done.
