1. By
Samantha
Runyon
HOW CAN AN AGENCY
PREPARE A CLIENT
FOR A CRISIS?

2. Preparation is key!
5 stages of a crisis plan
 Pre-Crisis
 Initial
 Maintenance
 Resolution
 Evaluation
CRISIS PLAN

3. Asses the Possible Crisis
 What events or situations that your organization faces could
result in a crisis?
Develop generic messaging and materials
Identify channels of communication
Identify & train spokespeople
Build relationships with audiences & media now
PRE-CRISIS

4. Individuals who are key to the situation
Clear spokesperson and order of command
CRISIS COMMUNICATION TEAM

5. Initial press release
“Tell it all, tell if fast and tell the truth.”
“People tend to remember what they hear first and
what they hear last.”
Messaging: clear, simple, direct
INITIAL

6. Crucial during the “Maintenance” phase
Media Center
Rules & expectations of the media
Spokesperson
MEDIA POLICIES & PROCEDURES

7. How well did the plan work?
Implement measures to improve crisis plan
Develop strategies to improve the organization
EVALUATION

8. Thanks for listening!
Any questions or comments?
QUESTIONS?