The music video features two female actresses, with one representing the singer. The females are depicted as being in a confused state, which is emphasized through vivid editing, colors, and transitions. The representation highlights the concepts of teenage girls and heterosexuality, and was likely crafted by the male record producer to convey feelings of being lost in emotions without conforming to dominant ideologies or generating stereotypes.
4. Who is represented in the music
video?
• Females are the main feature in the video.
• Largely the focus is on two girls, with only a small feature on one other
male.
• One of the actresses (pictured) represents the female voice singing the
lyrics that make up the main of the song.
• The lyrics suggest she is representing a girl who maybe ‘lost’ in her
emotions and feelings of love. This can be generalisable to the young
female audience, to which it may be aimed at.
5. How are they represented? And
what does this say?
• The girls are both represented to be in a
‘lost’ or confused state.
• This is emphasised by the editing which
includes vivid colours, geometric shapes and
transitions which adds to the fast- paced and
random, unordered video.
• The editing of the video may represent how
the girls are feeling- in a place with no order
and no restraints
6.
7.
8. What representational concepts
are highlighted?
• Age: Teenager
• Gender: Females
• Race: British
• Sexuality: Heterosexual
9.
10. Who do you think the
representation is made by?
• The producer of the song (Redlight is a DJ as well as a record
producer), and so probably had a lot of control over what was
included and represented in his work.
11. Does the production conform to
or subvert any dominant
ideologies?
• Overall, the production conveys a sense of not knowing what is
happening, being confused or absorbed in something else.
• There are no dominant ideologies
12.
13. Have any stereotypical
representations been generated?
• Yes, the representation of girls (typically teenagers) being ‘overwhelmed’
by their emotions in love.
• Lost in their feelings- not knowing what to make of it etc.
