Đây là slide giới thiệu về cuốn sách Blue Ocean Shift (Cuộc dịch chuyển đại dương xanh) do dịch giả Huỳnh Hữu Tài biên soạn. Follow Huỳnh Hữu Tài và WeTransform tại đây: Facebook: http://facebook.com/huutaivn Website: http://wetransform.vn/ YouTube: https://www.youtube.com/wetransform Instagram: https://www.instagram.com/huutaivn/ Slideshare: https://www.slideshare.net/HuynhHuuTai1 Medium: https://medium.com/@huutaivn LinkedIn: https://www.linkedin.com/in/huynh-huu-tai-21308536/ Issuu: http://issuu.com/wetransform.vn Tiki: https://tiki.vn/cua-hang/wetransform Shopee: http://shopee.vn/wetransform Email: tai@wetransform.vn Các bài Quiz: http://wetransform.vn/quiz Khảo sát về sách: http://wetransform.vn/khaosat/ Khảo sát về sự kiện: http://wetransform.vn/sukien/

1. Blue Ocean Shift
Presented by Huỳnh Hữu Tài
tai@wetransform.vn

3. What is Blue Ocean Shift?
Blue Ocean Shift is a roadmap to move you, your team,
and your organization to new heights of confidence,
market creation and growth.

4. What is blue ocean strategy?
Blue ocean strategy is the simultaneous pursuit of
differentiation and low cost to open up a new market
space and create new demand. It empowers
organizations by providing a set of analytical tools and
frameworks that any company can apply to reshape
industry boundaries in their favor and leave the
competition behind.

5. From market competing to
market creating

6. Why do we need Blue Ocean Shift
when we already had Blue Ocean
Strategy?
- Blue Ocean Strategy is “what”
- Blue Ocean Shift is “How”
+ concrete steps
+ systematic process

7. Is red ocean strategy no longer
useful?
Absolutely not.

8. A Holistic Model of Market-
Creating Strategy
1. Offer a breakthrough solution for an industry’s
existing problem.
2. Redefine an industry’s existing problem and solve it.
3. Identify and solve a brand-new problem or seize a
brand-new opportunity

9. How to shift from red to blue
oceans?

10. Blue ocean strategist vs Red ocean
strategist

11. Focus on Value Innovation, Not
Technology Innovation
- Grameen Bank’s microfinancing
- The National Youth Orchestra of Iraq
- Google Glass
- Motorola’s Iridium
- Apple’s Newton

12. 5 Steps to Make a Blue Ocean Shift

13. How Humanness Is Built in the
Process

14. Are entrepreneurs the only ones
capable of creating new markets?
NO. It’s for everyone

15. Pioneer-Migrator-Settler Map

16. Strategy Canvas
The UK CharityFund-Raising Industry (Pre–Comic Relief)

17. Strategy Canvas of Comic Relief

18. The Buyer Utility Map

19. The Buyer Utility Map of Electric
Home French Fry Makers

20. The Three Tiers of Noncustomers

28. The Six Paths to Open Up a New
Value-Cost Frontier

29. The Four Actions Framework

30. The ERRC Grid: The Case of
citizenM

31. citizenM’s Business Model

32. KEY TAKEAWAYS

33. Page 73
THANK YOU!
Huỳnh Hữu Tài
0908967749
tai@wetransform.vn