On February 3d, I gave a workshop to Honours College students of the University of Groningen. The workshop was part of an evening about entrepreneurial behavior. I focused on awareness about 'why' you have filled your resume with all kinds of things. The 'why' should be the foundation of the story about 'you'. Next, I gave my audience two more exercices trying to stumble upon smart ways to make yourself more visible for employers. The audience discovered themselves that blogging, social networking, and sharing their knowledge and ideas could be a great personal marketing strategy to help them to find smarter ways towards a job.
17. CONFIDENCE
AMBITION
CREATIVITY
WHY
your ambition spills
over in your ’why’
Your vision and chosen
presentation channels
should ’fit’ with the
employer/company
HOW
(VISION)
(CHANNELS)
be creative in how
you present yourself
job application 2.0
icecream model
WHO
(EMPLOYERS)
27. Look Simon Sinek up on
AMBITION
WHY
”PEOPLE DON’T
B U Y W H AT Y O U
DO, THEY BUY
WHY YOU DO IT”
SIMON SINEK
28. Look Simon Sinek up on
AMBITION
WHY
”PEOPLE DON’T
B U Y W H AT Y O U
DO, THEY BUY
WHY YOU DO IT”
SIMON SINEK
Prepare a persuasive 30sec pitch about yourself
- Without telling ’what’ you have done in your past
- Without mentioning your achievements so far
- Just tell us about who you are, and what drives you
- So, distinguish yourself not based on your resume,
but on your personality and vision
32. Think outside of the box.
A job application is not a letter and a resume,
it is you presenting yourself
CREATIVITY
HOW
33. Think outside of the box.
A job application is not a letter and a resume,
it is you presenting yourself
CREATIVITY
HOW
34. Think outside of the box.
A job application is not a letter and a resume,
it is you presenting yourself
CREATIVITY
HOW
Think of different ways to present yourself
-
How can you present your talents more vividly?
How could you show your professional abilities?
What channels could be perfect for spreading
your knowledge?
36. you will never have a
job interview with a company,
!
CONFIDENCE
WHO
you’ll have interviews with persons
within or related to the company
37. you will never have a
job interview with a company,
!
CONFIDENCE
you’ll have interviews with persons
within or related to the company
WHO
Think of ways to gather information and
to introduce yourself before sending a letter
- Are there any events you might have a chance to meet?
- Who could be mutual peers that could introduce you?
- Google is your friend
38. 6 degrees of separation
you will never have a
job interview with a company,
!
CONFIDENCE
you’ll have interviews with persons
within or related to the company
WHO
Think of ways to gather information and
to introduce yourself before sending a letter
- Are there any events you might have a chance to meet?
- Who could be mutual peers that could introduce you?
- Google is your friend
42. TAKE HOME POINTS
•
Start with WHY… always
•
Be self-conscious: both online and offline
•
Share your knowledge, it helps you extend reach
43. TAKE HOME POINTS
•
Start with WHY… always
•
Be self-conscious: both online and offline
•
Share your knowledge, it helps you extend reach
•
6 degree network rule: who can introduce you?
44. TAKE HOME POINTS
•
Start with WHY… always
•
Be self-conscious: both online and offline
•
Share your knowledge, it helps you extend reach
•
6 degree network rule: who can introduce you?
•
Dare to ask, it becomes easier when your WHY is
well formulated for yourself
45. Thanks for your attention!
You can always tweet me, link me or email me
@HSCHUIJN
/HUUBSCHUIJN
huub@schuijn.nl