Presentation held on 30-01-2014 for 80 new MSc students Persuasive Communication at the University of Amsterdam. I gave them an insight in the master's program and shared my experiences of the transition from university life to professional life and how this worked out for me thus far.

2. ”PEOPLE DON’T
B U Y W H AT Y O U
DO, THEY BUY
WHY YOU DO IT”
SIMON SINEK

4. WHY

5. S T R AT E G Y
MESSAGE STRATEGIES
MEDIA STRATEGIES
WHY
HOW
RESEARCH
RESEARCH METHODS
MASTER THESIS

6. S T R AT E G Y
MESSAGE STRATEGIES
MEDIA STRATEGIES
WHY
HOW
WHAT
PRACTICE
RESEARCH
RESEARCH METHODS
MASTER THESIS

7. S T R AT E G Y
MESSAGE STRATEGIES
MEDIA STRATEGIES
WHY
HOW
WHAT
PRACTICE
RESEARCH
RESEARCH METHODS
MASTER THESIS

8. S T R AT E G Y
MESSAGE STRATEGIES
MEDIA STRATEGIES
WHY
HOW
MSC PERSCOM
WHAT
PRACTICE
RESEARCH
RESEARCH METHODS
MASTER THESIS

9. S T R AT E G Y
MESSAGE STRATEGIES
MEDIA STRATEGIES
WHY
HOW
MSC PERSCOM
REST OF YOUR LIFE
WHAT
PRACTICE
RESEARCH
RESEARCH METHODS
MASTER THESIS

12. JORDAN BELFORT
W H Y: T O B E C O M E A R I C H B A S TA R D
H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y
W H AT: C O L D C A L L I N G W I T H A S C R I P T

13. JORDAN BELFORT
W H Y: T O B E C O M E A R I C H B A S TA R D
H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y
W H AT: C O L D C A L L I N G W I T H A S C R I P T

14. JORDAN BELFORT
W H Y: T O B E C O M E A R I C H B A S TA R D
H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y
W H AT: C O L D C A L L I N G W I T H A S C R I P T
P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C E

15. JORDAN BELFORT
W H Y: T O B E C O M E A R I C H B A S TA R D
H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y
W H AT: C O L D C A L L I N G W I T H A S C R I P T
P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C E
C H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S

16. JORDAN BELFORT
W H Y: T O B E C O M E A R I C H B A S TA R D
H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y
W H AT: C O L D C A L L I N G W I T H A S C R I P T
P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C E
C H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S
( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E S

17. JORDAN BELFORT
W H Y: T O B E C O M E A R I C H B A S TA R D
H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y
W H AT: C O L D C A L L I N G W I T H A S C R I P T
P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C E
C H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S
( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E S
MAKING USE OF HEURISTICS

18. W H Y: T O B E C O M E A R I C H B A S TA R D
H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y
W H AT: C O L D C A L L I N G W I T H A S C R I P T
P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C E
C H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S
( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E S
MAKING USE OF HEURISTICS

19. T B CHAN E A ME H BA
W H Y : T O O E C O M G E AR I CR I C A S T A R D
H O W : S T RF O GW T R D N E S A L EG N T R A T E G Y
A I R H A L I C A M PA I S S
W H A T : C O I G D A TA I/NSG WI I TLH/ A 2 D R I P T
BLD CALL
OC A
D SC
P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C E
C H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S
( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E S
MAKING USE OF HEURISTICS

20. T B CHAN E A ME H BA
W H Y : T O O E C O M G E AR I CR I C A S T A R D
H O W : S T RF O GW T R D N E S A L EG N T R A T E G Y
A I R H A L I C A M PA I S S
W H A T : C O I G D A TA I/NSG WI I TLH/ A 2 D R I P T
BLD CALL
OC A
D SC
PERSUASION IS
A PAT T E R N ?
P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C E
C H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S
( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E S
MAKING USE OF HEURISTICS

21. T B CHAN E A ME H BA
W H Y : T O O E C O M G E AR I CR I C A S T A R D
H O W : S T RF O GW T R D N E S A L EG N T R A T E G Y
A I R H A L I C A M PA I S S
W H A T : C O I G D A TA I/NSG WI I TLH/ A 2 D R I P T
BLD CALL
OC A
D SC
PERSUASION IS
A PAT T E R N ?
P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C E
C H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S
( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E S
MAKING USE OF HEURISTICS
}
MESSAGE
S T R AT E G I E S

27. 1+1=3 | SYNERGY

28. 1+1=3 | SYNERGY
H O W C A N I R E A C H M Y TA R G E T A U D I E N C E ?

29. 1+1=3 | SYNERGY
H O W C A N I R E A C H M Y TA R G E T A U D I E N C E ?
HOW DOES A CHANNEL AFFECTS AUDIENCE?

30. 1+1=3 | SYNERGY
H O W C A N I R E A C H M Y TA R G E T A U D I E N C E ?
HOW DOES A CHANNEL AFFECTS AUDIENCE?
DO CHANNELS TOGETHER AMPLIFY EFFECTS?

31. 1+1=3 | SYNERGY
H O W C A N I R E A C H M Y TA R G E T A U D I E N C E ?
HOW DOES A CHANNEL AFFECTS AUDIENCE?
DO CHANNELS TOGETHER AMPLIFY EFFECTS?
}
MEDIA
S T R AT E G I E S

32. G O O D S T R AT E G Y = G O O D R E S E A R C H

33. G O O D S T R AT E G Y = G O O D R E S E A R C H
RESEARCH METHODS
MASTER THESIS

34. G O O D S T R AT E G Y = G O O D R E S E A R C H
RESEARCH METHODS
MASTER THESIS

35. G O O D S T R AT E G Y = G O O D R E S E A R C H
RESEARCH METHODS
MASTER THESIS
T H E R E I S N O E S C A P I N G T O S TAT I S T I C S

36. E L E C T I V E # 1 - B R A N D C O M M U N I C AT I O N

37. E L E C T I V E # 1 - B R A N D C O M M U N I C AT I O N

38. E L E C T I V E # 2 - R E S I S TA N C E A N D P E R S U A S I O N

39. E L E C T I V E # 2 - R E S I S TA N C E A N D P E R S U A S I O N

40. E L E C T I V E # 2 - R E S I S TA N C E A N D P E R S U A S I O N

42. PROFESSIONAL WORLD
E D U C AT I O N A L W O R L D
HUUB SCHUIJN
@HSCHUIJN

43. PROFESSIONAL WORLD
E D U C AT I O N A L W O R L D
HUUB SCHUIJN
@HSCHUIJN

44. PROFESSIONAL WORLD
E D U C AT I O N A L W O R L D
HUUB SCHUIJN
@HSCHUIJN

45. PROFESSIONAL WORLD
E D U C AT I O N A L W O R L D
HUUB SCHUIJN
@HSCHUIJN

46. PROFESSIONAL WORLD
E D U C AT I O N A L W O R L D
F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N
BLOG: OVERTUIGINGSKRACHTEN
HUUB SCHUIJN
@HSCHUIJN

47. PROFESSIONAL WORLD
E D U C AT I O N A L W O R L D
F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N
BLOG: OVERTUIGINGSKRACHTEN
HUUB SCHUIJN
@HSCHUIJN

48. PROFESSIONAL WORLD
E D U C AT I O N A L W O R L D
F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N
BLOG: OVERTUIGINGSKRACHTEN
HUUB SCHUIJN
@HSCHUIJN

49. PROFESSIONAL WORLD
E D U C AT I O N A L W O R L D
F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N
BLOG: OVERTUIGINGSKRACHTEN
HUUB SCHUIJN
@HSCHUIJN

50. PROFESSIONAL WORLD
E D U C AT I O N A L W O R L D
F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N
BLOG: OVERTUIGINGSKRACHTEN
HUUB SCHUIJN
@HSCHUIJN

51. PROFESSIONAL WORLD
E D U C AT I O N A L W O R L D
BLOG

52. MAKE YOURSELF VISIBLE
ONLINE AND OFFLINE
NETWORK YOUR ASS OFF
A L W AY S D A R E T O A S K

53. O R , L I K E J O R D A N B E L F O R T S TAT E S I T, B E
CONFIDENT
ENTHUSIASTIC
THE EXPERT

54. ON MORE THING
@HSCHUIJN
/HUUBSCHUIJN

55. ON MORE THING
O N LY T W O D AY S L E F T T O A P P LY F O R
WELCOM ACADEMY 2014
JOIN A BROAD NETWORK OF PROFESSIONALS
GET FREE MASTERCLASSES
F I N D G R E AT I N T E R N S H I P S
D I S C O V E R W H AT Y O U R TA L E N T S A R E
M O N T H LY N E T W O R K I N G D R I N K S
mail me your resume and motivation: huub@schuijn.nl
@HSCHUIJN
/HUUBSCHUIJN