Basically, a semester presentation on Mobile User Experience, where things such as 1. Mobile UX 2. Mobile UX Design 3. Why UX matters? 4. Influences of UX 5. How to improve Mobile UX 6. Mobile UX Practices 7. Examples of Good UX Designs are discussed. Hopefully, these will come in handy for someone.

1. Mobile UX
Understanding the Mobile User
Experience and How to get it right

2. 2
Outline
• What is UX?
• What is UX Design?
• Why UX matters?
• Influences of UX
• How to improve Mobile UX?
• Mobile UX Best Practices
• Examples of Good UX Designs
• Conclusion
• References

3. 3
What is UX?
• Measure of ease and pleasure users enjoy
when navigating through an app or site.
• Includes practical, affective, meaningful
and valuable aspects of HCI and product
ownership.
• Includes a person's perception of system's
aspect such as utility, ease of use and
efficiency.

4. 4
What is UX Design?
• Crucial part of app-building process.
• Focuses on interaction between users and
everyday products such as websites, apps
and even stuff like coffee machines.
• Combines aspect of psychology, market
research, business, design and
technology.

5. 5
Why UX matters?
DESIGNING
THE
PRODUCT
DESIGNING
THE
EXPERIENCE

6. 6
Why UX matters?
• UX increases ROI and revenue.
• UX provides positive reputation for your brand.
• UX helps you win the competition.
• UX enhances customer loyalty.
• UX improves Word-of-Mouth marketing.
• UX is a cornerstone for any marketing strategy.

7. 7
Influences on UX
Valuable
Accessible
Desirable
Credible
Findable
Usable
Useful
UX

8. 8
Influences on UX
• Useful: If a product is not useful and has no purpose, it's unlikely to
compete with the market. It's worth noting that 'useful' is in the eye of the
beholder.
• Usable: Concerned with enabling users to effectively and efficiently
achieve their end goal with a product.
• Findable: Product and the content within must be easy to find.
• Credible: Relates to ability of user to trust in the product and information
within, is accurate and fit-for-purpose.

9. 9
Influences on UX
• Desirable: Conveyed in the design through branding, image, identity,
aesthetics and emotional design.
• Accessible: Providing an experience which can be accessed by users of a
full range of abilities including disabled as well.
• Valuable: Product must deliver value to business which creates it and to
user who buys or uses it. Without value, the initial success will be
undermined.

10. 10
How to Improve Mobile UX?
• Mobile UX Design is complicated.
• Involves several factors such as customer
interaction, users, their expectations and the
experience they seek.
• Mobile Designers should pay attention to
key factors that contribute to a good UX
design for mobile apps.

11. 11
How to Improve Mobile UX?
• Follow the guidelines: Comply with guidelines, prioritize and present
relevant main features, provide appropriate mobile-only functionality.
• Focus on target audience: Locate your customer base, look for customer
persona, prototyping tests for feature validity and market viability.
• Create simple, clear and good content: Don't include big letters or use
more than three font sizes, right images in proper sizes makes your app
look neater.

12. 12
Mobile UX Best Practices
• Navigation: User's direct contact with the design, commonly used practices
include hamburger menus, chat bubbles, home icons.
• Personlization: Center of today's UX and CX methods, offers what relevant
to them or what they could be interested in.

13. 13
Mobile UX Best Practices
• Layout: Proper alignments of visual and spacing makes an app look well
organized, equally important is the thumb zone to ease movement of user.
• Usability: Keeping what is absolutely necessary and removing extras can
make a huge difference, offer one key action per screen and design
everything else around it.

14. 14
Examples of Good UX Designs
• Evernote: Offers a simple, neat experience
and guides its users through its various
screens and functionalities with almost no
distractions.
• Facebook: Allows users to pick content they
like most, the app has increasing
personlization among users and draws them
back to the app.
• Apple: Navigation is extremely convinient and
it retains the user focus on the product and
content.

15. 15
Conclusion
• UX Design plays an important role in determining interaction, response
and user engagement with your mobile app.
• A robust mobile UX should be a fundamental aspect when building a
mobile app.
• Implementation of best strategies and practices can help use of apps with
ease and convinience - a must have in today's world of user centric
approach.

16. 16
References
• vectorstock.com
• netsolutions.com
• wikipedia.org