Basic techniques and tips to ensure your LinkedIn profile is optimizing your professional networking capabilities.

1. LinkedIn Best
Practices
Hunter McKay

2. Utilize LinkedIn to:
 Enhance your personal profile and SEO
 Optimize connection opportunities with journalists,
editors and current/potential clients
 Use LinkedIn as a resource for relevant content
consumption

3. What’s the primary use of
LinkedIn?
 “Professional networking website”
 Networking opportunities
 Relevant content consumption
 Job opportunities
 Takeaways: expand your professional network and be
exposed to content that is relevant to your field

4. What Not To Do:
 Choose a bad profile photo
“I Love Cruises” “I Joined The Circus”
“I Took This With
My Flip Phone”
“I Love To Party and
I Want Everyone To
Know”

5. What Not To Do:
 Include irrelevant information

6. What Not To Do:
 Include every skill under the sun

7. LinkedIn Profile Basics
 Make sure you have an appropriate photo
 Make sure your experience is relevant and up-to-date
 Include any blogs or articles you have written

8. LinkedIn Profile Basics
 Include relevant skills, but be specific
 PR: Strategic communications, media relations, crisis
management, Google Adwords, webinar management
 Marketing: Inbound/outbound marketing, social media
marketing, online/product marketing
 Video/Digital: Video production/editing, music composition,
portrait photography, Adobe Suite (Photoshop, Illustrator, etc.)

9. Improve your SEO by:
 Customizing your URL
 linkedin.com/in/mckayhunter

10. Improve your SEO by:
 Adding anchor text that includes relevant websites
 pinkstongroup.com
 yourblog.com

11. How should I connect with others
on LinkedIn?
 Connections
 Groups

12. Connections
 Segment people you know
and how you know them

13. Groups
 Share content
 Find and answer questions
 Make business contacts

14. Apps for LinkedIn
 Use Evernote to save business cards
 Premium account required for unlimited cards
 $5.99/mo or $49.99/yr

16. Apps for LinkedIn
 IFTTT (If This Then That)
 Create “recipes” that connect apps and automate actions

17. Apps for LinkedIn
“If a new job or employee is added by a company you follow, send an email.”

18. Apps for LinkedIn
 Lead Gibbon
 Access to email addresses on LinkedIn

19. Apps for LinkedIn

20. Apps for LinkedIn
 INstant Search
 http://instant.linkedinlabs.com/

21. Paid Account Benefits:
 See who has viewed your profile
 Full profile access
 Advanced search options
 InMail privileges
 LinkedIn messages have an 85% open rate over basic email; so
tapping into these InMails can be a big advantage to starting
conversations more quickly.

22. How to Browse Profiles
Anonymously
 Go to Settings
 Click “Privacy”
 Scroll to “Profile viewing options”

23. How to Browse Profiles
Anonymously