There are many dashboarding solutions out there. But how to choose the one that's right for you? Analytics expert, Yves Ferket, shares his experience on how Klifplio compares to other data-viz tools.

1. Klipfolio: your Swiss Knife on Data

2. Disclaimer: I’m not paid by Klipfolio* to do this presentation….just a daily user
*But hey...they do pay the beers after this measurecamp

3. 3
Tools, Tools..everybody got them

5. 5
What can your tool do?
1,2,3,4,5

7. 7
What can your tool do?
1,2,3,4,5

9. 9
What can your tool do?

12. Hey, How’s the
campaign doin’?

13. 13
What does the real world looks like

14. 14
Real World Example (Olympus Camera’s)
SAP
01
02
03
04
05
06
07
PC
Central Broadcasting
Chrome
Browser 01
HTML pages
Chrome
Browser 02
HTML pages
Team 01
Dash screen
Team 02
Dash screen
Chromecast
02
Chromecast
01
Wifi
(No user-
password)

16. 16
What can your tool do?

17. 17
What can your tool do: Google Data Studio?
SOCIAL? MAIL? REST?
17

18. 18
What can your tool do: Microsoft Power BI?
YOUTUBE?
SEARCH?
60

20. 20
Examples Tool speciality
145

21. 21
Examples Tool speciality
145
Life Savers!

22. Klipfolio 101

23. 01: Get access
Create an admin user on social
accounts
02: Create Queries
Connect to the API of the
platforms and get the data
03: Data Sources
The data is stored & refreshed
in the Klipfolio cloud on given
time intervals (hourly, Daily,..)
04: Calculations
Create formulas to calculate
the data you need
05: Visualize
Pick & design the right
graphic to display the data

24. 24
1: Connecting your data

25. 25
2: Slice & Dice: the editor
Component Tree
components and their
sub-components
Workspace Panels
use the Workspace
Panels to make
changes
Klip Preview
where you can see
your Klip and the
edits
Components Palette
all the components you
can add to a Klip

26. 26
3: Customise data visualizations

27. 27
4: Highloght, Automate & share your Data
Highlight with Indicators
Highlight highs, lows, changes
Build Human Sentences
Create a “human sentence” with “IF” statements.
“This current week (Data-Week) Total (gaMetric)
count is (MetricCount) is
IF(MetricCount<MetricCountPrev,”lower”,”higher”)
…& Share
To: users, user groups
By: E-mail, PDF, Slack, Links, TV’s
When: One time, automated, scheduled,...

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5: Done

29. Klipfolio “foreign data” Cases

30. The Device Experience Model

34. Toerisme Oostende

35. Toerisme Oostende
A People counter:
The City of Ostend counts GSM signals, to
keep an overview on traffic,and see which
events are a success.
This data is mixed with weather data and a
Google Calendar:
Was it the bad weather that influenced? Did
the Red devils play a match?
CityTraffic Counters with REST URL - Google
Calendar - Open Weather Data by API

36. Toerisme Oostende
A User Driven Dashboard on a shoestring:
Event Organisers and Hotel Owners input
their data by a simple Google Form on a
Monthly basis. The owners get a mail with a
direct input link an a security code.
Google Sheets - Google Forms - MailChimp

37. De Lijn

41. Toerisme Vlaanderen

42. Toerisme Vlaanderen
A Social Post evaluator:
Compare posts from different international
accounts to a benchmark: What posts
perform well?
FacebookInsights-Google Sheets-SuperMetrics

43. Toerisme Limburg

44. Toerisme Limburg
A Bike route evaluator:
Compare Bike traffic with rain & temprature
Bike Loop Counters - open Weather Data

45. Matching the data

47. 47
Align your data
Aligning dates
GA: yyyyMMdd
MySql: dd-MMM-yyyy h:mm:ss
Facebook Insights: yyyy-MM-dd'T'HH:mm:ss.SSSZ
Transform all to epoch date to perform calculations
20180820 > 1534723200
32-Aug-2018 5:52:53 > 1535003573
...
Simple formula’s transform
DATE( 01/01/2015, dd/MM/yyyy )
returns 1420070400

48. What do you
need?
What do you want
to combine?

49. I’m yves@ferket.com
Thank you for coming!
Bye,
thx!