2nd international business forum tuna pole and line hand line

1. ARTESMAR®
Fishery Recognition and Improvement Scheme

5. Recognizing Small-Scale Fisheries
and Selective Fishing
Artesmar® is a unique initiative for fishery
improvement, dedicated to artisanal small-scale
fisheries worldwide.
The program recognizes high catch selectivity and
low impacts on aquatic habitats as important
merits of many small-scale fisheries.

15. Stepwise Fishery Improvement
Artesmar® addresses the specific challenges of
small-scale fisheries and offers a functional
framework for stepwise fishery improvement.

16. Stepwise Fishery Improvement
Step 1: Outreach & Eligibility
Artesmar® reaches out to fisheries and seafood
businesses and identifies suitable candidate
fisheries for engagement.
Fisheries that meet the criteria of eligibility can
enter the program and undergo a stepwise
process of improvement.
The approval of eligibility to enter the program is
subject to independent auditing.

17. Stepwise Fishery Improvement
Step 2: Supply Chain Integrity
& Market Access
Artesmar® creates direct market access once a
fishery is entering the improvement program.
For doing so, the first step is the implementation
of traceability and chain of custody, in order to
guarantee to market partners the required
product and supply chain integrity.
The Artesmar® criteria for traceability and chain
of custody are subject to independent auditing.

20. Stepwise Fishery Improvement
Step 3: Fishery Improvement
Artesmar works with a set of transparent criteria that
offer guidance for fishery improvement:
• Technical Criteria for Fisheries
• Socioeconomic and Social Criteria
Based on assessments of candidate fisheries, fishery-
specific improvement plans are developed and
implemented.
The process of improvement is subject to regular
monitoring and public reporting.
Final achievement of Artesmar® criteria of improvement
is subject to independent auditing.

21. ARTESMAR®
Criteria
www.artesmar.com

22. Direct Market Access for
Small-Scale Fisheries:
The ARTESMAR®
Consumer Brand

23. Summary
ARTESMAR® Fishery Improvement
• Initiative for small-scale fisheries with high catch
selectivity and low-impact gear
• Market incentives at early stage as driver for
improvement and fostering change
• Holistic approach to fisheries improvement
(environmental, social, economic)
• Improvement process with transparent criteria,
public reporting and independent auditing
• Product identity, traceability and chain of custody
(CoC) for all fisheries participating in the program

24. Blueyou Consulting
Artesmar® is a fishery improvement initiative
developed and managed by Blueyou Consulting Ltd.
Blueyou Consulting is an internationally recognized
consulting and service company focused on
sustainable fisheries and aquaculture and their
related seafood supply chains.
www.blueyou.com
www.artesmar.com