Hank Mondaca

Orange County, California Area United States

VP Western Region Sonic Mobile USA at MODICA Group LTD

Advertising / Marketing / PR

When times are tough every penny in a marketing budget has to count. Even more so than when times are easy and the market is good, companies need to use smart marketing to reach consumers. Every single outreach needs to make as big an impact as possible. There is really no room for marketing that doesn't have a solid return on investment. The ubiquity of the mobile phone now offers businesses an unrivaled channel to reach and build relationships with superior results. With 3 billion mobile phones in circulation, virtually half the global population can be reached via mobile messaging. Our personal relationship with the mobile phone has also changed significantly in recent years. It has b...