Event App is one of the most popular event tech tools in the market. In order to create the perfect app for your event that can help them avail multiple event app benefits, it's best for event organizers to keep up with the trends.
So here are 6 event app trends for 2017 to help you step up your event app game
2. The smartphone technology has
laid down a huge emphasis on
the use of applications for
various purposes.
The importance and potential of
these apps has been sky
rocketing since then.
Today there are around 2 million
apps in Google Play Store and
Apple’s App Store.
3. According to predictions
by App Annie’s report, by
2020 the app economy is
estimated to rise to $101
billion which is almost
double its current value.
This massive growth has
struck the event industry
as well and has caused
many changes.
The changing needs and
expectations of event
professionals is the main
reason for such a
redefinition of the event
market.
4. 1 Social Wall
Social walls with activity and
news feed update is a very
sought out event app feature.
Social walls can be integrated
within the app throuugh on
screen feed or via live display
application.
A private social network platform
can be used for for engagement,
discussions and for having
question and answering sessions.
An in app social media will help
retain the attendees.
Here are 7 big trends that can shape the future of event apps in
the event industry.
5. 2 Networking & Matchmaking
According to a research conducted
by Event Manger Blog, the attendee
interaction is profoundly associated
with how we evaluate and engage
with events.
Majority of the apps do not provide a
platform for networking despite it
being an important and in demand
feature.
6. It is surprising to see the use
of networking and
matchmaking for unusual
purposes like dating but not
for events.
This is a popular demand that
the Event App providers do
not seem to embrace quite
often.
7. 3 AI + Gamification
Artificial intelligence as we know
it is a new and well developed
technology with a lot of uses and
very high potential.
The same applies to gamification.
Gamification has become quite a
trend because a majority of
people enjoy playing games as it
is fun and quite engaging.
8. Games can be for the promotion of
sponsors.
Attendees can be provided with a better
and fun experience by introducing
games, scoring and having attendee
leaderboards.
Games will also help the audience from
getting bored while keeping them active
and engaged.
9. 4 Chatbots
Chatbots are the most visual
product of artificial intelligence.
It is a computer powered chat
interface where the user feels
like he or she is interacting with
a person.
Chatbot is a great tool for
answering frequently asked
questions or for simple support.
They help in getting relevant
information quickly and thus
prove to be appropriate for
events.
10. 5 Virtual Reality & Augmented
Reality
Virtual reality is also a very young
concept and has taken tech freaks
by awe and is being used from
entertainment purposes to
educative simulations.
Virtual Reality is slowly becoming
very common and is available
through various platforms provided
by Oculus rift, HTC Vive, Google
Glass etc.
Virtual reality with its great
potential can be put to use in
events.
11. Augmented reality enhances
an experience and provides
information through a modified
reality view.
An in app camera like feature
can be created to provide an
interactive informative
platform.
This can be used to scan and
provide information on logos,
stalls, handbooks etc.
12. 6 App Support
Getting people to download your
app doesn’t accomplish your task,
it just accomplishes a mere half of
it the other half or some may call
it “the main part” comes post
downloads.
The main purpose of an app is to
keep the users engaged and
retain them so it is important to
make sure that it happens.
13. W h i l e d o i n g s o u s e r s m a y
f a c e p r o b l e m s , t h i s
c r e a t e s a n e e d f o r a
d e p e n d a b l e a n d a l w a y s
a v a i l a b l e u s e r s u p p o r t .
E v e n t p r o f e s s i o n a l s
f a v o u r s e r v i c e p r o v i d e r s
w i t h t e c h n o l o g i c a l
e x p e r t i s e w h o w i l l b e
a l w a y s a v a i l a b l e a s t h e y
a r e n o t s a t i s f i e d w i t h
j u s t s i m p l e o n l i n e
s u p p o r t .