MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
Crowdsourcing lessons from the frontline from Crowdicity
1. CROWDSOURCING
Lessons from the frontline
Crowdicity
nick.wright@crowdicity.com
+44 (0) 115 948 6907
www.crowdicity.com
twitter.com/crowdicity
2. Nick Wright
Crowdicity Founder
• Leading exponent in crowdsourcing and
open innovation
• Founder Crowdicity
• Entrepreneur and hard worker
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907
3. Terminology
• Crowdsourcing
• Open Innovation
• Crowd Accelerated Innovation
• Mass Collaboration
• Wisdom of the Crowd
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907
4. Defining Characteristic
It’s all about Innovation. The desire
to improve, incrementally or radically.
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907
5. Who’s Doing it, Now!
From www.dailycrowdsource.com
• Virgin Crowdsources Australian Radio
• Accenture Innovation Award goes to book crowdfunding
platform
• Crowdsourcing helps patients find quantative data on
ailments
• Crowdsourcing heralds new era in Government
efficiency
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907
6. Why think about doing it
yourself?
• Increases your chances of discovering a
breakthrough solution
• Speed
• Ease of adoption
• Fosters a group identity
• Cost
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907
7. Breakthrough Solution
• Redundancy of Knowledge
• Different perspectives
• Missing knowledge
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907
9. Ease of Adoption
• We’ve learnt to network & share
• To innovate has become second nature
• We are at heart social beings
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907
10. Group Identity
• Social Identity Theory
• Group Identity is strengthened
• Community cohesion creates a more valuable
network
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907
11. Cost
• Crowdsourcing is based on a low cost model
• Free to participate
• High value outcome for low cost reward
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907
13. The Answer is out there
A recent study relating to 80,000 scientific solvers,
facing 166 long term challenges, found that 72.5%
of winning solvers stated their submissions were
partially based on previously developed solutions.
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907
14. I’m no expert
What the study also revealed was that:
“The further the focal problem was from the
solvers’ field of expertise, the more likely they were
to solve it”.
Over all they achieved a 29.5% resolution rate.
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907
15. Human Capital
• Currently around 30 million online users are involved in
some form of crowdsourcing, from a possible Internet
population of 1.8 billion.
• That number is set to expand dramatically in 2011 and
2012
• Average enterprise community 500 -1,500 members but
can be substantially more.
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907
16. What is Crowdicity?
Crowdicity’s web-based software enables
companies to build branded, collaborative
communities around internal and external
audiences , customers, members, suppliers to
gather ideas, new
perspectives, views, insights, trends and
knowledge, in real-time.
Nick3371 1461
020 Wright
www.crowdworks.net
nick.wright@crowdicity.com
Jason.burrows@hubbubideas.com
www.crowdicity.com +44 (0) 115 948 6907
17. Just a few of the organisations using Crowdicity…
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907
18. The Big Benefits Crowdicty Delivers
1. Crowdicity allows you to tap into your organisation’s external
intellectual capital; harnessing collective brain power of your
customers / suppliers etc
2. It provides real-time market research for testing and adopting new
ideas and services.
3. External knowledge is widely dispersed, Crowdicity provides the
cost-effective means to harness and benefit from this dispersed
knowledge
4. It helps accelerate the speed you can identify, discuss and adopt
innovative products, services and business practices – months not
years
Nick3371 1461
020 Wright
www.crowdworks.net
nick.wright@crowdicity.com
Jason.burrows@hubbubideas.com
www.crowdicity.com +44 (0) 115 948 6907
19. At Crowdicity we believe..
• A good idea can and does come from anyone and
anywhere
• Good ideas are always in fashion
• Collaboration is an essential part of business life
• Open collaboration actively engages customers in your
products, services and business and helps identify new
opportunities
Nick3371 1461
020 Wright
www.crowdworks.net
nick.wright@crowdicity.com
Jason.burrows@hubbubideas.com
www.crowdicity.com +44 (0) 115 948 6907
20. At Crowdicity we believe..
• Wisdom of the Crowd identifies what’s most relevant
and important to the community
• Crowdsourcing is a viable alternative to traditional
ideas generation that is proven to work more
effectively in creating breakthrough solutions.
• Openness and transparency helps to create trust
amongst customers and promotes participation and
builds brand engagement.
Nick3371 1461
020 Wright
www.crowdworks.net
nick.wright@crowdicity.com
Jason.burrows@hubbubideas.com
www.crowdicity.com +44 (0) 115 948 6907
21. Any questions?
Find out more : www.crowdicity.com
Nick Wright
nick.wright@crowdicity.com
+44 (0) 115 948 6907
www.crowdicity.com
twitter.com/crowdicity