A tour of the Crowdicity Innovation platform

A Quick Tour of
Crowdicity
A better way of discovering new ideas
Talk to us about how we can help you
Nick Wright
nick.wright@crowdicity.com
+44 (0) 115 948 6907
www.crowdicity.com
twitter.com/crowdicity

Why use an Open Innovation
platform?
There are 2 main reasons for engaging a wider
community to help solve a challenge:

1. Finding new knowledge and ideas to help complete
your approach to a challenge
2. Finding different perspectives that see the
challenge in a totally different way

Open Innovation and
understanding the challenge
Open Innovation can also help to frame the challenge
properly:

1. Through engaging with a wider community and
different perspectives you can end up with the
‘right’ perspective
2. It’s not always obvious what kind of challenge
you’re facing – Open Innovation can help to better
identify the underlying challenge

Getting Different Perspectives is
Key
“Someone in design will see a marketing
problem differently than someone in customer
service. A software developer will have a
different take on a problem than the product
manager. A finance guy might have a different
way to address a customer service issue.
Finding those who can recast the problem
according to their own mental maps is the
difference.”

Our Product and Services
The crowd or community is at the heart of all that Crowdicity does.

The value of our crowdsourcing service:
• surfaces new perspectives,
• builds engagement with key audiences,
• invites employees and customers from non-traditional sources to contribute ideas,
feedback and insights
• brings new energy to the process of generating ideas and content

Focused on the enterprise market, Crowdicity is a cloud based software platform
designed to deliver the above.

The software is supported by training, consultancy and customer service packages.

The Crowdicity Platform
Crowdicity is a web-based software that allows
organisations to build collaborative communities
around their customers, employees, members or
constituents to capture and share ideas and feedback
in real-time.
Once published, ideas can be universally collaborated
on, be voted upon, and market researched by the
community, and then eventually, in the case of the
most influential, be adopted by the organisation in
whole or in part.

The Crowdicity Methodology

The proven Crowdicity methodology is based on
the 5 habits of successful innovators:
• Networking
• Experimenting
• Observing
• Questioning
• Associating (connecting)

Big Benefits of Using Crowdicity
1. Crowdicity allows you to tap into the whole of your organisation’s
intellectual capital and those of suppliers and customers by harnessing
collective brain power
2. It accelerates the speed you can identify, discuss and adopt
innovative products, services and business practices – months not
years
3. It provides real-time market research for testing and adopting new
ideas and services
4. Knowledge is often widely dispersed in society and within a
business, Crowdicity provides the cost-effective means to access and
benefit from this dispersed knowledge

At Crowdicity we also believe..
• A good idea can and does come from anyone and anywhere
• Good ideas are always in fashion
• Collaboration is an essential part of business life
• The use of a community is a viable alternative to traditional ideas
generation that is proven to work more effectively in creating
breakthrough solutions
• Wisdom of the Crowd identifies what’s most relevant and important to
the community
• Open innovation actively engages customers and employees in your
products, services and business and helps identify new opportunities
• Openness and transparency helps to build trust and promotes
participation and engagement.

Here’s a closer look at some of the
features and benefits of Crowdicity

Add your own
ideas
Capture custom
information

Branding and customisation
Crowdicity communities can be fully
customised to reflect the look and feel of your
organisation’s brand identity.

0845 045Wright
Nick 1123
www.Crowdicity.net
www.crowdicity.com +44 (0) 115 948 6907
Jason.burrows@hubbubideas.com

Control & Customisation
Private or Open Access
Crowdicity can be configured
as either an Open or a Private
community.

With private communities only
authorised users are able to
access the community while an
open community is free for
anyone to register and join.

0845 045Wright
Nick 1123
www.crowdicity.net

Control Access &
Privileges
Crowdicity has all the tools you
need to invite, moderate,
restrict and manage who has
access to your community.
Send out bulk user invites,
gate-keep access requests,
set-up IP restricted access,
integrate social media
accounts and enforce user
black listing.

0845 045Wright
Nick 1123
www.Crowdicity.net

Robust, configurable &
easy to use
Crowdicity is delivered as
SaaS (Software as a Service)
securely hosted in the ‘cloud’ at
Rackspace datacentres – the
world leader in hosting.

Many of the features and
settings within Crowdicity can
be controlled at the click of a
button making it incredible
flexible and responsive to your
needs as an organisation. Our
expert development team is
also on hand to evaluate any
bespoke requirements that you
may require.

0845 045Wright
Nick 1123
www.Crowdicity.net

Challenges & Ideas
Set Challenges
You can host an unlimited
number of challenges that the
community can respond to with
their ideas.

Challenges can be rolling or
time boxed. They can also be
broken down into different sub-
challenge areas and phases as
required.

0845 045Wright
Nick 1123
www.Crowdicity.net

Challenges & Ideas
Posts ideas, upload
images, documents
and other supporting
materials
Any registered user can post
an idea and upload images,
videos and documents to
support their ideas and share
with others.

0845 045Wright
Nick 1123
www.Crowdicity.net

Challenges & Ideas
Idea Voting
Crowdicity ‘show of hands’
voting process is a powerful
tool for evaluating and
identifying the ideas of
greatest value, allowing the
good ideas to rise to the
surface. Even the discussion
around an idea can be voted
on by the community.

0845 045Wright
Nick 1123
www.Crowdicity.net

Challenges & Ideas
Encourage Open
Discussion &
Collaboration
Once published all ideas can
be universally collaborated on
a discussed by the
community. Good ideas can
be made great, issues
highlighted and new ideas
inspired.

0845 045Wright
Nick 1123
www.Crowdicity.net

Challenges & Ideas
Filter ideas
Ideas can be searched,
filtered and browsed in a
multitude of ways. Idea trends
can be tracked in real-time,
the highest rate, most
discussed or hottest ideas
can be seen instantly.

0845 045Wright
Nick 1123
www.Crowdicity.net

Crowd Features
Team & User Profiles
Every user & team member
has their own personal user
profile which can be viewed
by the other users in the
community. Each user can
chose the level of information
that they wish to display,
upload a profile image and
biography. User can also see
other users activity and
browse their ideas, comments
etc.

0845 045Wright
Nick 1123
www.Crowdicity.net

Crowd Features
Activity Streams
Each users dashboard
provides them with a real-time
‘idea stream’ of personalised
activity from around the
community. This can include,
updates from challenges and
ideas that they’re following,
the latest updates and
recommendation from users
in their personal network and
the latest activity on ideas
and comments they have
posted.

0845 045Wright
Nick 1123
www.Crowdicity.net

Crowd Features
‘Twitter Style’ user
connections
Users can make Twitter style
‘follow’ connections with other
users within the community
encouraging collaboration
and the sharing of ideas and
knowledge on a one-to-one
level.

0845 045Wright
Nick 1123
www.Crowdicity.net

Crowd Features
User Leader board
Crowdicity unique ‘reputation
ranking’ system lets you see
who your top users are at a
glance. Crowdicity rewards
the most valuable user
contributions to encourage
quality ideas and
participation. Reputation
points can also be translated
into tangible rewards.

0845 045Wright
Nick 1123
www.Crowdicity.net

Integrated Blog, Email & Social Media
Integrated Blog
Crowdicity also features an
integrated blogging tools
making it simple to create and
publish new updates, stories,
news and announcements to
the community.

You can invite blog
contributors, post images and
video and create two-way
links between blog articles
and idea and challenge posts.

0845 045Wright
Nick 1123
www.Crowdicity.net

Integrated Community
Email Manager
Keeping the community
informed and engaged is vital
which is why Crowdicity
features a fully integrated
Community Email Manager.

The email manager allows the
admin team to easily create
and send branded, custom,
email messages direct to the
community users, moderators
and admin team.

0845 045Wright
Nick 1123
www.Crowdicity.net

Automated email
alerts & notifications
Crowdicity automated email
alerts and notifications are
designed to keep the
informed and engaged.

Notifications include; when a
user votes / comments on
your idea, when someone
follows you, replies to your
comments, idea status
changes.

Alert settings can be
controlled by the individual
users.

0845 045Wright
Nick 1123
www.Crowdicity.net

Social Media
Integration
Crowdicity integrates with
Facebook, Twitter, Google,
OpenID, MSN and Linkedin
allowing you community to
quickly register and login
using their existing social
media accounts.

Fully secure, this feature can
be used on both private as
well as open communities or
can be turned off completely.

0845 045Wright
Nick 1123
www.Crowdicity.net

Community Management
Control Idea Statuses
Feedback to the community
and show them that their
ideas are making a
difference.

Assign different statuses to
ideas, move ideas through
phases.

‘Close’ ideas to further
comments and voting but
keep them visible on the
community.

0845 045Wright
Nick 1123
www.Crowdicity.net

Flexible Moderation
Set the moderation strength
as high or as low as you
need.

Moderators can approve,
reject, edit, remove or close
any idea or comment.

Set-up moderators up by
challenge or community wide.
Ideas and comments can be
reported and flagged for
moderation by the community.

0845 045Wright
Nick 1123
www.Crowdicity.net

Analytics & Reporting
Crowdicity provides real time
graphically analytics around
ideas, comments, user
activity and usage.

Idea data can also be output
to Microsoft Office software
and other spread sheet and
database software.

0845 045Wright
Nick 1123
www.Crowdicity.net

Any questions?
Find out more : www.crowdicity.com

Nick Wright
+44 (0) 115 948 6907
www.crowdicity.com
twitter.com/crowdicity

A tour of the Crowdicity Innovation platform

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