Words are incredibly important in sales, so we wanted to learn which words are most important. It turns out these 13 words are some of the best to close deals and earn prospects trust.
16. In sales it is all about prospects.
Make them feel special by using
the word âyouâ early and often.
17. Pro benchmark: Drop âyouâ once
every minute.
In sales it is all about prospects.
Make them feel special by using
the word âyouâ early and often.
19. âCustomers donât care about
features and beneïŹts, they only
care about about value and
achieving their objectives.â
âColleen Francis
20. âCustomers donât care about
features and beneïŹts, they only
care about about value and
achieving their objectives.â
âColleen Francis
Make clear how you provide value.
29. Replace âtryâ with âdo,â to
exude competency and
trustworthiness.
Instead of saying âIâd like to try âŠâ
say âWhat Iâll do is âŠâ
32. Presenting multiple options can
double or even triple your odds
of receiving a yes.
Donât just ask for a signed
contract, oïŹer contract A, B, or C .
40. Cast your prospect as the
protagonist.
Storytelling is a useful tactic,
but donât just tell a storyâŠ
41. These email
templates would
make my job so
much easier.
The word
imagine
allows
prospects to
not only hear
about what
the product
can do, but
picture
themselves
with it.
42. The word
imagine
allows
prospects to
not only hear
about what
the product
can do, but
picture
themselves
with it.
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These email
templates would
make my job so
much easier.
44. So itâs not technically one word, but
theyâre all in one family:
the sense evoking family.
45. Use sensory language to grab your
prospectâs attention.
So itâs not technically one word, but
theyâre all in one family:
the sense evoking family.
47. Similar to âyou,â using their name
shows your presentation is
customized just for them.
48. Get people to pay attention and even
like you more by using their name.
Similar to âyou,â using their name
shows your presentation is
customized just for them.
53. Imagine this scenario:
Two people ask to cut you in line,
one says:
âCan I cut in front of you?â
The other says:
âCan I cut in front of you, because
Iâm late for work.â
54. Imagine this scenario:
Two people ask to cut you in line,
one says:
âCan I cut in front of you?â
The other says:
âCan I cut in front of you, because
Iâm late for work.â
Which would you say yes to?
55. Ellen Langer, social psychologist and
professor at Harvard University,
conducted a study that shows people
are 20% more likely to do something you
ask when you include a reason.
57. Your prospects already know
they have problems;
itâs your job to fix them.
Donât restate their problem.
58. Express that you see an opportunity
to make it run more smoothly.
Your prospects already know
they have problems;
itâs your job to fix them.
Donât restate their problem.
60. The 13 words that
have the power to
gain prospects trust.
61. The 13 words that
have the power to
close more deals.
62. The 13 words that have the power to
transform you into a SUPER SELLER.
63. You know the words
-- now you need to
use them.
36 SALES EMAIL
T E M P L A T E S
for prospecting, scheduling meetings, following up,
networking, and asking for referrals.
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