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Why You Should Be Excited About Inbound Marketing 2.1

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Presented by Dharmesh Shah, CTO and Co-Founder of HubSpot, at the 2011 Inbound Marketing Summit! Learn what's NEXT in inbound marketing.

Veröffentlicht in: Business, Technologie
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Why You Should Be Excited About Inbound Marketing 2.1

  1. 1. Why You Too Should BeExcited About InboundMarketing 2.1 Dharmesh ShahFounder/CTO, HubSpot
  2. 2. Hi, I’m DharmeshAnd I’m a total geek Introvert Social media addict Code monkey @dharmesh CTO @hubspot
  3. 3. What we’ve learned
  4. 4. As it turnsout, people want…
  5. 5. Less of this. 6
  6. 6. More of this. 7
  7. 7. And also…
  8. 8. Outbound marketing harms kittens. circa #ims09
  9. 9. “IT IS ENTIRELYPOSSIBLE FORMARKETING TONOT SUCK” @dharmesh #ims11
  10. 10. Why should you careabout SEO?
  11. 11. Hi, I’m Rand Fishkinfrom SEOmoz, and I approved this message.
  12. 12. 57% of internet users search the web EVERY DAY.@dharmesh at #ims11
  13. 13. 46% of daily searches are for info on products or services.@dharmesh at #ims11 15
  14. 14. 70% o earch users paid. f the links s rganic—not cl ick on are o@dharmesh at #ims11 SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007
  15. 15. 60% of all organic clicks go to the top three organic search results. 27% 20%SHARE OF CLICKS 13% 10% 9% 7% 5% 4% 3% 3% 1 2 3 4 5 6 7 8 9 10 RANKING ON SEARCH RESULTS PAGE SOURCE: MARKETINGSHERPA, FEBRUARY 2007 17
  16. 16. How much is your organic traffic worth? search.grader.com
  17. 17. Search and socialtogether? Awesome!
  18. 18. Evolution of Ranking AlgorithmsKeywords  in  Text   Meta  Data   Raw  Link  Counts   PageRank  Anchor  Text   Trust  Signals   Topic  Modeling   Page  SegmentaCon  Historical/Temporal  Data   Domain  Authority   User/Usage  Data   http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  19. 19. You need Google+like you needbetter searchrankings andmore web visitors.Oh wait…
  20. 20. The Google“Panda”Update
  21. 21. “Would you trust yourcredit card with this website?”
  22. 22. Now, for ashort rant…
  23. 23. If your marketingis broken,Don’t automate it.TRANSFORM IT
  24. 24. HowB2B MarketingWorks
  25. 25. Inbound Marketing= depth of creativity
  26. 26. And the trap is set...
  27. 27. I get to fillout a form?AWESOME!
  28. 28. I give them myemail address.
  29. 29. They give memy freethingamajigie.
  30. 30. They spam me untila)  I buyb)  They’re deadc) I’m dead
  31. 31. CONFESSION:I’m guilty too. 37
  32. 32. Forget B2B ThinkB2H(uman)
  33. 33. When I grow upI don’t want to be in somebody’sfunnel!
  34. 34. Thank You. @dharmesh
  35. 35. Luckily… 41
  36. 36. Complicated Easy & Integrated& Confusing
  37. 37. 5,000+$65M customersfrom VCs 285 40,000+ new leads per month employees
  38. 38. INBOUND MARKETING$ $
  39. 39. Get a FreeInboundMarketingAssessment(and a free unicorn!) Moscone North 1416 131 305 Moscone West Level 2, Alcove 2 45

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