Presented by Dharmesh Shah, CTO and Co-Founder of HubSpot, at the 2011 Inbound Marketing Summit! Learn what's NEXT in inbound marketing.

1. Why You Too
Should Be
Excited About
Inbound
Marketing 2.1
Dharmesh Shah
Founder/CTO, HubSpot

2. Hi, I’m Dharmesh
And I’m a total geek
Introvert
Social
media
addict
Code
monkey
@dharmesh
CTO @hubspot

4. What we’ve
learned

5. As it turns
out, people
want…

6. Less of this.
6

7. More of this.
7

8. And also…

9. Outbound marketing harms
kittens.
circa #ims09

10. “IT IS ENTIRELY
POSSIBLE FOR
MARKETING TO
NOT SUCK”
@dharmesh #ims11

12. Why should
you care
about SEO?

13. Hi, I’m Rand Fishkin
from SEOmoz, and I
approved this
message.

14. 57%
of internet
users
search the
web
EVERY
DAY.
@dharmesh at #ims11

15. 46%
of daily
searches
are for info
on products
or services.
@dharmesh at #ims11 15

16. 70%
o
earch users paid.
f the links s rganic—not
cl ick on are o
@dharmesh at #ims11 SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007

17. 60% of all organic clicks
go to the top three
organic search results.
27%
20%
SHARE OF CLICKS
13%
10%
9%
7%
5%
4%
3% 3%
1 2 3 4 5 6 7 8 9 10
RANKING ON SEARCH RESULTS PAGE
SOURCE: MARKETINGSHERPA, FEBRUARY 2007 17

18. How much is your organic
traffic worth?
search.grader.com

20. Search and social
together? Awesome!

21. Evolution of Ranking Algorithms
Keywords
in
Text
Meta
Data
Raw
Link
Counts
PageRank
Anchor
Text
Trust
Signals
Topic
Modeling
Page
SegmentaCon
Historical/Temporal
Data
Domain
Authority
User/Usage
Data
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

22. You need Google+
like you need
better search
rankings and
more web visitors.
Oh wait…

25. The Google
“Panda”
Update

26. “Would you
trust your
credit card
with this
website?”

27. Now, for a
short rant…

28. If your marketing
is broken,
Don’t automate it.
TRANSFORM IT

29. How
B2B Marketing
Works

30. Inbound Marketing
= depth of creativity

31. And the trap is set...

33. I get to fill
out a form?
AWESOME!

34. I give them my
email address.

35. They give me
my free
thingamajigie.

36. They spam me until
a) I buy
b) They’re dead
c) I’m dead

37. CONFESSION:
I’m guilty too.
37

38. Forget B2B
Think
B2H(uman)

39. When I grow up
I don’t want to be
in somebody’s
funnel!

40. Thank You.
@dharmesh

41. Luckily…
41

42. Complicated Easy & Integrated
& Confusing

43. 5,000+
$65M customers
from VCs
285 40,000+
new leads per month
employees

44. INBOUND MARKETING
$ $

45. Get a Free
Inbound
Marketing
Assessment
(and a free unicorn!)
Moscone North
1416
131
305
Moscone West
Level 2, Alcove 2
45