Learn all the tips and tricks Mike Volpe and Karen Rubin learned from their first year doing a live podcast of www.HubSpot.tv and other videos using YouTube and more to drive B2B marketing results. This was a presentation from Podcamp Boston 2009.

1. Video Podcasting for B2B Marketing Podcamp Boston – August 2009 – #PCB4 Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Karen Rubin Product Owner @HubSpot Twitter: @karenrubin

3. Spoof / comedy

5. Short is Sweet http://www.youtube.com/watch?v=Q3yCB7AvvAk

6. Focus on First 10 Seconds http://www.youtube.com/watch?v=4-lGe5MnBlY

8. Command attention at start

9. Fast pace keeps attention

11. Camera Shy? Try Screen Recording http://www.youtube.com/watch?v=0glUGk81Kyg

12. Be Yourself http://www.youtube.com/watch?v=R6duq7Z3zO4

13. Iterate http://www.youtube.com/watch?v=CnNsy5W7FuY

14. Things to Avoid for Video Backlight or window backgrounds Expensive camera Tile floors or empty rooms (echo!) Expensive editing software http://www.youtube.com/watch?v=4R49OWIMvbY

15. Promote Everywhere

16. Twitter Tweet about it (a couple times is OK) Use a URL shortener to track Add a “Tweet This” button next to it Ask your company to Tweet it

17. Facebook Post the YouTube link in your status Post the video to your business page and/or group Encourage your company to post it

18. LinkedIn Post a YouTube link in your status Send it to your LinkedIn group Encourage your company to post it

19. StumbleUpon Submit the YouTube URL as video Play with StumbleUpon a little bit first http://blog.hubspot.com/blog/tabid/6307/bid/4108/28-Tips-To-Make-You-a-StumbleUpon-Superstar.aspx

20. Blog Embed in your blog Add text for SEO Respond to comments Encourage your company to blog it

21. Leverage Your Whole Company

22. YouTube Insights Where did my views come from?

23. YouTube Insights Who is watching my videos?

24. YouTube Insights What is engaging in my videos?

25. Blip.tv Stats

26. Visible Measures / Tube Mogul

27. Try a Call to Action at the End http://www.youtube.com/watch?v=4-lGe5MnBlY

28. HubSpot: Traffic, Leads, Customers Visitors from YouTube

29. HubSpot.tv -1 Year In 53 episodes/9 studio locations 70,000 views Live viewers – 80 online/30 in person 90% of views are archived 75% of archived views are iTunes Downloads per episode = ~1,500 26

30. B2B Video Portfolio 27 Lead Generation/Sales Webinars High Risk Med Risk How To Videos Low Risk Interviews Video Podcast “Viral” Videos Company Overview Brand Building

31. Thank You! www.HubSpot.com/free-trial www.Grader.com www.HubSpot.tv Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Karen Rubin Product Owner @HubSpot Twitter: @karenrubin