Welcome! Mike Volpe VP I
b Inbound M k ti d Marketing LinkedIn: http://www.linkedin.com/in/mikevolpe Twitter: @mvolpe Ellie Mirman Inbound Marketing Manager LinkedIn: http://www.linkedin.com/in/elliemirman Twitter: @ellieeille Rick Burnes Inbound Marketing Manager LinkedIn: http://www.linkedin.com/in/rickburnes Twitter: @rickburnes
How to Participate on Twitter
Step One 1. Login to your Twitter account 2. Comment and ask questions including the characters “@hubspot”
Rethinking Marketing Outbound Marketing Inbound
Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Public Relations Interruption Permission
HubSpot Inbound Marketing System Content
SEO Management Blog • Software Landing Social Pages Media • Support + Expertise Lead Intelligence • $250 or $500 / month CRM (Salesforce.com or other) • No IT Required
Agenda • Inbound Marketing &
the New Rules • T itter 101 Twitter • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
What IS Twitter? Like … Lik
… Except E t Only 140 characters It’s viewable in lots of places A giant chatroom You choose the people you follow Instant M I i Messaging I’ bli d hi d h It’s public and archived on the web
Twitter for PR Need to
urgently speak with a business that is very actively leveraging social media strategies; for ZDNet I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9 408 555-1234? I will call you right now Elapsed Time: 50 Minutes 50 Minutes
Tiny URL • Make long
URLs fit Twitter’s 140 characters • Other options: bit.ly, poprl.com, etc
Lots of Twitter Clients •
Many ways to connect to Twitter via third-party applications • Lots of mobile options Flickr: Jeffery Simpson
Twitter Feed Your Blog, Flickr
or Any Feed • Allows you to automatically update your Twitter stream with content you’ve published elsewhere
Hashtags.org • Follow topics and
events (#IMS08) • Inbound Marketing Summit • IMS 2008 • IMS08 • IMS2008 • Find people talking about similar topics
HubSpotters to Follow HubSpotters •
h b hubspot t And more … • Grader www hubspot com/twitter/ www.hubspot.com/twitter/ • Onstartups • Bhalligan • PC4media • Prashantkaw • Adbinoor • dunster
Some of Our Favorite Tweeple
• Dmscott • ChrisBrogan g • Guykawasaki • Scobleizer • TheOnion • Xenijardin • Tdefren • WholeFoods
Thank You! Learn more about
HubSpot: http://www.hubspot.com/products/owner/ http://www.hubspot.com/products/marketer/ Mike Volpe Ellie Mirman Rick Burnes VP Inbound Inbound Marketing Inbound Marketing Marketing Manager Manager Twitter: @ T itt @mvolpe l Twitter: @ellieeille Twitter: @rickburnes
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