Twitter for Marketing and PR
www.HubSpot.com With Mike Volpe, Ellie Mirman and Rick Burnes

Welcome! Mike Volpe VP I
b Inbound M k ti d Marketing LinkedIn: http://www.linkedin.com/in/mikevolpe Twitter: @mvolpe Ellie Mirman Inbound Marketing Manager LinkedIn: http://www.linkedin.com/in/elliemirman Twitter: @ellieeille Rick Burnes Inbound Marketing Manager LinkedIn: http://www.linkedin.com/in/rickburnes Twitter: @rickburnes

How to Participate on Twitter
Step One 1. Login to your Twitter account 2. Comment and ask questions including the characters “@hubspot”

How to Participate on Twitter
Step Two 1. Go to search.twitter.com 2. Search for “@hubspot”

Agenda • Inbound Marketing &
the New Rules • T itter 101 Twitter • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources

Outbound Marketing
800-555-1234
Annoying
Salesperson

Inbound Marketing Blog g SEO
Social Media

Rethinking Marketing Outbound Marketing Inbound
Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Public Relations Interruption Permission

HubSpot Inbound Marketing System Content
SEO Management Blog • Software Landing Social Pages Media • Support + Expertise Lead Intelligence • $250 or $500 / month CRM (Salesforce.com or other) • No IT Required

Foundations of Inbound Marketing Blogging
Social Networks SEO

Agenda • Inbound Marketing &
the New Rules • T itter 101 Twitter • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources

What IS Twitter? Like … Lik
… Except E t Only 140 characters It’s viewable in lots of places A giant chatroom You choose the people you follow Instant M I i Messaging I’ bli d hi d h It’s public and archived on the web

Twitter? No Time for That
Nonsense!

Why Do I Need to
Know This?

Twitter for PR Need to
urgently speak with a business that is very actively leveraging social media strategies; for ZDNet I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9 408 555-1234? I will call you right now Elapsed Time: 50 Minutes 50 Minutes

How to Succeed With Twitter
Track & Build Your Analyze y Network Engage Engage With Your Community

Agenda • Inbound Marketing &
the New Rules • T itter 101 Twitter • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources

Dive In

Company Brand? Or Personal Brand?

Please, Personalize Your Profile

Let Your Brand Shine

Follow People

Follow Top Twitter Users
twitter.grader.com/topusers

See Who Thought-Leaders Follow
twitter.com/dmscott

Who’s Talking About Your Keywords?
search.twitter.com/search?q=lead+generation

Engage With People 2,700 followers 1,200 followers
,

Create a Company Page
twitter.zappos.com/employees

Follow People Who Follow You

Agenda • Inbound Marketing &
the New Rules • T itter 101 Twitter • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources

It’s a Discussion, Not a
Broadcast

Follow Your Brand in Conversations

Communicate With Customers

Use Favorites to Save Highlights
twitter.com/HubSpot/favourites

Save Testimonials
http://twitter.com/Scobleizer/statuses/774666561

Publish Helpful Content

Using Twitter for Events

Meet People - “Tweetup”

What Not to Do: TMI

Questions? Post to Twitter, including
“@hubspot” Follow the conversation: http://search.twitter.com/search?q=@hubspot

Agenda • Inbound Marketing &
the New Rules • T itter 101 Twitter • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources

Follower Count • A measure
of your raw distribution power

Twitter Grader • Inputs include
followers AND follower influence

@replies • A measure of
community engagement & branding • On your profile or via search.twitter.com

Impact on Our Sales Funnel
600 35 500 30 25 400 20 rs Leads s Visitor HubSpot.com 300 Referrals From 15 Twitter 200 10 Leads From Twitter Leads From Twitter 100 5 0 0 New source of visitors & leads

Agenda • Inbound Marketing &
the New Rules • T itter 101 Twitter • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources

HubSpot Tracks Relevant Tweets •
HubSpot Owner & Marketer tracks industry and company keywords for you.

Tiny URL • Make long
URLs fit Twitter’s 140 characters • Other options: bit.ly, poprl.com, etc

Lots of Twitter Clients •
Many ways to connect to Twitter via third-party applications • Lots of mobile options Flickr: Jeffery Simpson

Twitter Feed Your Blog, Flickr
or Any Feed • Allows you to automatically update your Twitter stream with content you’ve published elsewhere

Hashtags.org • Follow topics and
events (#IMS08) • Inbound Marketing Summit • IMS 2008 • IMS08 • IMS2008 • Find people talking about similar topics

HubSpotters to Follow HubSpotters •
h b hubspot t And more … • Grader www hubspot com/twitter/ www.hubspot.com/twitter/ • Onstartups • Bhalligan • PC4media • Prashantkaw • Adbinoor • dunster

Some of Our Favorite Tweeple
• Dmscott • ChrisBrogan g • Guykawasaki • Scobleizer • TheOnion • Xenijardin • Tdefren • WholeFoods

Thank You! Learn more about
HubSpot: http://www.hubspot.com/products/owner/ http://www.hubspot.com/products/marketer/ Mike Volpe Ellie Mirman Rick Burnes VP Inbound Inbound Marketing Inbound Marketing Marketing Manager Manager Twitter: @ T itt @mvolpe l Twitter: @ellieeille Twitter: @rickburnes