How HubSpot is Transforming the Marketing Services Industry. The official launch of HubSpot Value Added Reseller Program V1 and the HubSpot Services Marketplace.
3. Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program
• Existing Partner Successes
• How to get started
9. Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program
• Existing Partner Successes
• How to get started
12. HubSpotSoftware
Process Tools
Get Found Get Found
• Content Mgmt
• Publish • Blogging
• Promote Get Found • Social Media
• SEO
• Optimize • Analytics
Convert Convert Convert
•Offers/CTAs
•Landing Pages
•Test • Email
• Target • Lead Intelligence
• Lead Mgmt
•Nurture • Analytics
13. Proven ROI
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
VocioPays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads
www.HubSpot.com/ROI
15. Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program
• Existing Partner Successes
• How to get started
21. Shifting Marketing Sands
• SEO – Real time Search In Google?
• Social Media – Google Buzz?
• Ad Agency – Shrinking CPM’s?
• PR – Techcrunch Factor?
• Web Designer – CMS?
• Point – Integrated?
21
23. Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program
• Existing Partner Successes
• How to get started
32. Stop Hunting & Get Found
Get Listed OnMarketing Services Marketplace
You
SUPPLY
DEMAND
2,300 customers
software to measure
inbound marketing
33. Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program
• Existing Partner Successes
• How to get started
34. What Are Companies Investing in Inbound Marketing?
Annual Investment in Inbound Marketing
45,000
40,000
35,000
30,000
25,000
>25 employees
20,000
< 25 employees
15,000
10,000
5,000
0
HubSpot Subscription Partner Services Fee
Fee
How can you start generating revenue from inbound marketing?
35. We’ve Helped Our Best Partners Grow
"Our agency is on pace to grow 130 – 150% this year…
Obviously there is demand in the market for these
services that will likely increase as HubSpot's profile
does. I don’t know if we could build a profitable model
around Inbound Marketing services without HubSpot.”
-Paul Roetzer | President, PR 20/20
Watch the case study:
http://bit.ly/ZjGs1
36. 6 hrs of Free Sales & Inbound Marketing Training
1. Sales qualification process.
2. Proposal development
3. New Service Offerings
• Sales & marketing alignment service
• Site design and CMS service
• Lead nurturing service
http://www.hubspot.com/internet-marketing-
company/partners/partner-program-resources/
37. 100s of Extended Free Trials of the Software
http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-
their-clients/
38. > $100K Of Business Referred
http://www.hubspot.com/blog/bid/5618/Transforming-The-Marketing-
Services-Industry
40. Agenda
• Marketing Transformation
• HubSpot
• Marketing Agency Challenges
• HubSpot Partner Program
• Existing Partner Successes
• How to get started
41. How to Become a Successful HubSpot Partner
http://www.hubspot.com/internet-marketing-company/partner-program-process/
42. Start A Trial
The only way to truly learn the product &
understand its value is to use it!
http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients
43. Learn the Inbound Marketing Methodology
With your trial you gain access to the HubSpot
methodology: http://success.hubspot.com
44. Take and Pass the Certification Exam
A comprehensive exam that tests knowledge of
the product and inbound marketing best
practices. Register at http://bit.ly/6XyWtd