The Future of Marketing

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The future of marketing is about being human, because humans don't remember the pitch, they remember the experience. We've got to stop thinking like marketers and start acting like humans to delight our prospects and customers at every touch point. Let's put on our human hats and create an experience worth writing home about.

Veröffentlicht in: Business, Technologie

The Future of Marketing

  1. THE FUTURE OF marketing as foretold by Dharmesh Shah @dharmesh #FutureOf
  2. “It has become appallingly obvious that our technology has exceeded our humanity.”-Albert Einstein
  3. He said that even BEFORE all of this existed…
  4. Turns out, he was a genius. (Even beyond that whole relativity thing).
  5. Today, it wouldn’t take a theoretical physicist to tell us that most marketing is PRACTICALLY USESLESS.
  6. Now, we can just check our email
  7. Now, we can just check our phone
  8. Now, we can just check our television
  9. Now, we can just check our mailbox
  10. *Did you know that 100% of people hate spam? *Sort of a fact.
  11. Come on friends, we’re better than that.
  12. I think I have the SECRET but first this…
  13. commercial break!
  14. just kidding
  15. The future of marketing isn’t a race…
  16. ...to be the flashiest.
  17. ...to be the loudest.
  18. ...to finish first.
  19. ...to spend the most money.
  20. The future of marketing is about being HUMAN. Click to tweet
  21. human nature 1. The general psychological characteristics, feelings, hu·man na·ture behavioral traits of humankind, regarded as shared noun by all humans. 1. The general psychological characteristics, feelings, and behavioral traits of humankind, regarded as shared by all humans. (we’re all in this together)
  22. human nature 1. The general psychological characteristics, feelings, hu·man na·ture behavioral traits of humankind, regarded as shared noun by all humans. 1. The general psychological characteristics, feelings, and behavioral traits of this includes marketers humankind, regarded as shared by all humans. (we’re all in this together)
  23. Humans don’t want a flyer. They want help going HIGHER.
  24. They don’t want to be flooded with emails. They want wind in their sails.
  25. See, humans don’t remember the PITCH.
  26. They remember the experience.
  27. Every touch point matters. From the first blog post they read, to the last support call they make.
  28. If marketing is even going to have a future. It needs to be about helping humans.
  29. Here are 5 tips to help keep your marketing human.
  30. 1 People, not prospects. Prospects are people first, business opportunities second. Email, call, and tweet accordingly.
  31. 2 Open Your…Ears Your prospects and customers are tweeting, blogging, and sharing their thoughts on your company, product, and industry every single day. Listen up, you may learn a thing or two.
  32. 3 Take a Walk in Their Shoes Next time you send an email or write a blog post, ask yourself “Would I want to read this?” If you, a human (presumably), find the message annoying, irrelevant, or pushy, chances are your recipient will too.
  33. 4 Nurture Your Relationships As marketers, we need to offer our prospects support every step of the way with the right content, at the right time. ‘Always be guiding’ is the new ‘always be closing’.
  34. 5 Delightion Delightion* means making people happy before, during, and, after they become customers. Customer satisfaction is old-school, customer delightion is the way of the future. *you’ll see it in the dictionary one day.
  35. Your customers are not ... Twitter handles Email addresses Page views Open rates
  36. Your customers are ... Parents Impatient Ambitious Gardeners Best Friends
  37. Now, I have a favor to ask…
  38. Next time you write an email
  39. Next time you write a blog post
  40. Next time you write a tweet
  41. Next time you write a subject line
  42. Next time you write a presentation
  43. Put on your human hat.
  44. Thank you. Want to learn more about marketing to humans? Check out this guide to lovable marketing.

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