Learn how to create conversions before the checkout to nurture the 99% of first time visitors who aren’t ready to buy

1. You’re Missing Out on 99% of
Your Website Visitors
(Here’s How to Get Them to
Come Back and Buy)

2. 99% of first time
visitors are
not ready to buy

3. But, we as marketers
often only focus on the
1% of people ready to
buy

4. You need to pay attention to the
99% who aren’t ready to buy

5. You need to pay attention to the
99% who aren’t ready to buy
by creating conversions before
the checkout

6. What is a conversion before the
checkout & why is it important?

7. Any conversion on your website prior to
the purchase

8. It creates a beneficial exchange for
both you and your prospective
customer

9. You provide something
of value to the
prospective customer

10. You provide something
of value to the
prospective customer,
such as a discount or
content

11. And in return, receive
contact information or
preferences

12. Allowing you to nurture prospective
customers into a sale

13. So what are ecommerce companies
doing today to create conversions
before the checkout?

14. Relying on 3 specific conversion opportunities

15. 1. Sign up to receive our newsletter

16. 1. Sign up to receive our newsletter
2. Subscribe to our blog

17. 1. Sign up to receive our newsletter
2. Subscribe to our blog
3. Add to cart

18. But these 3 opportunities aren’t enough

19. So what else can you do?

20. You can create how it works content1.

21. Highlighting different products or
services based on visitors’
preferences

22. For example…

23. If you have a subscription box
service, you can show
customers what their boxes
might look like based on their
preferences

24. This allows you to gather key information
about your visitors

25. This allows you to gather key information
about your visitors & deliver more
tailored content

26. You can provide a buying guide2.

27. This helps provide prospective
customers with more information on
larger or more complicated products
such as appliances

28. In turn, capturing information on your
prospective customers

29. And making you the authority on
the subject matter

30. There are so many different pre-
transactional conversion
opportunities,
what will you come up with?

31. Discover more
conversion opportunities
(with real world
examples):
Download the ebook now

32. Now that you have some ideas, you
need to execute this pre-
transactional conversion strategy

33. So how do you do that?

34. Create a conversion path

35. Call to Action
Landing Page
Form
Thank You Page
Follow Up

36. Once you’ve executed this
conversion path and received
their information, what’s next?

37. You will want to follow up…

38. Allowing you to nurture them into a sale

39. There are many ways to do so, but
here’s the most important one to
consider

40. Segment your database

41. Don’t send the same email to everyone
on your list

42. One size doesn’t fit all

43. Consider making segments based on
what people have expressed interest in

44. People will be more likely to engage
with this relevant content

45. And move further along in the sales
process

46. Here’s a recap

47. Not all first time visitors are ready to buy,
in fact most aren’t

48. Offer these visitors pre-transactional
conversion opportunities

49. You provide them valuable
content in exchange for their
information and preferences

50. Then use these preferences to
further nurture them into a sale

51. Remember: Don’t forget about
the 99% that are not ready to
buy!

52. Learn more about
creating conversions
before the checkout:
Download the ebook now