Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Science of Facebook Webinar

12.963 Aufrufe

Veröffentlicht am

Learn about the Science of Facebook from Social Media Scientist Dan Zarrella

Veröffentlicht in: Business

Science of Facebook Webinar

  1. The Science of FacebookThe science of social networking. Dan Zarrella Social Media Scientist
  2. Unicorns andRainbows
  3. #FBSci“We’re on the cusp of a new way ofdoing social science. Ourpredecessors could only dream ofthe kind of data we now have.”-Nicholas Christakis
  4. Gossip andgrooming
  5. #FBSciTakeaway:Facilitate existingrelationships.Via @DanZarrella
  6. Profiles
  7. #FBSciTakeaway:People haveprofiles, brandshave pages.Via @DanZarrella
  8. AmbientAwareness
  9. Performance
  10. #FBSciTakeaway:Help your userslook cool.Via @DanZarrella
  11. Facebook Profile Activity by Age
  12. Women Are Talked to More
  13. More Men Say They’re Single
  14. Women Describe Themselves More
  15. #FBSciTakeaway:Know youraudience.Via @DanZarrella
  16. Pages
  17. Day vs Likes0.17%0.17%0.16%0.16%0.15%0.15%0.14% Sunday Monday Tuesday Wednesday Thursday Friday Saturday
  18. Hour vs Likes0.19%0.18%0.17%0.16%0.15%0.14%0.13%0.12%
  19. Buzzwords in Facebook Pages
  20. #FBSciTakeaway:Stay away frombuzzwords.Via @DanZarrella
  21. Facebookers “Like” Food
  22. Most “Liked” Page Types
  23. Least “Liked” Page Types
  24. Takeaway:Be entertaining.Via @DanZarrella
  25. Post Type vs Likes0.30%0.25%0.20%0.15%0.10%0.05%0.00% photo status video link
  26. 0.00% 0.05% 0.10% 0.15% 0.20% 0.25% 0306090120150180210240270300330360390420450480510540570600630 Post Length vs Likes660690720750780
  27. Sentiment vs Likes0.26%0.24%0.22%0.20%0.18%0.16%0.14%0.12%0.10% -12 -10 -8 -6 -4 -2 0 2 4 6 8 10 12 14 16 18 20 22 24 26
  28. Self Reference vs Likes0.06%0.05%0.04%0.03%0.02%0.01%0.00% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
  29. Social proof
  30. #FBSci“We view a behavior as more correct…to the degree that we see othersperforming it”-Robert Cialdini
  31. Sharing
  32. #FBSciTakeaway:Emphasize socialproof.Via @DanZarrella
  33. Video Sharing
  34. #FBSciTakeaway:Videos do better onFacebook thanTwitter.Via @DanZarrella
  35. Digits
  36. Linguistic Content
  37. #FBSciTakeaway:On Facebook,sex and positivitysells.Via @DanZarrella
  38. Readability
  39. Part of Speech
  40. #FBSciTakeaway:Write simply andPlainly forFacebook.Via @DanZarrella
  41. Day of Week
  42. #FBSciTakeaway:Weekends are moreFacebook sharingfriendly.Via @DanZarrella
  43. Most Shareable Words
  44. #FBSciGossip is just newsrunning ahead of itself in ared satin dress.-Liz Smith
  45. Least Shareable Words
  46. Meta Mentions
  47. #FBSciTakeaway:Thinkmainstream.Via @DanZarrella
  48. Dan Zarrella@DanZarrella

×