OUTBOUND CALLING FOR THE INBOUND OBSESSED [INBOUND 2014]
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I built my business on cold calling. Then I scaled it on inbound marketing. The #1 mistake I see Executives making is worrying about ideology -- rather than focusing on getting in front of as many prospects as possible. In this session, we'll explore effectively combining the best of inbound marketing with the best of outbound prospecting (and yes, there are good parts!). Come to this session and you'll learn to stop worrying and love picking up the phone.
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OUTBOUND CALLING FOR THE INBOUND OBSESSED [INBOUND 2014]
- 1. #INBOUND1 4 OUTBOUND CALLING FOR THE INBOUND OBSESSED Trish Bertuzzi President & Chief Strategist
- 2. Inside sales builder, writer, and thinker. @bridgegroupinc TRISH BERTUZZI
- 4. #INBOUND14 Outbound = better deals +ASP -win rate -sales cycle
- 5. #INBOUND14 How do you define Inbound?
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- 18. #INBOUND14 4 Problems and Solutions
- 19. #INBOUND14 Qualify contact not the company 1 2 3 4
- 20. #INBOUND14 Others: CRO & CFO
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- 26. #INBOUND14 Qualify company, not the contact 1 2 3 4
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- 32. #INBOUND14 Treating chicken sh*t like chicken salad 1 2 3 4
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- 35. #INBOUND14 What does the inbound rep do?
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- 37. #INBOUND14 Those who focus, win 1 2 3 4
- 38. #INBOUND14 No firmo, nurture Give reps leeway
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- 40. #INBOUND14 Telling the same story… 1 2 3 4
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- 44. #INBOUND14 Be interesting, be relevant 1 2 3 4
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- 47. #INBOUND14 Saying the exact same thing to different people 1 2 3 4
- 51. #INBOUND14 Story, media, and cadence 1 2 3 4
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- 58. #INBOUND14 4 PILLARS Qualify company, not the contact Those who focus, win Be interesting, be relevant Story, media, and cadence