http://hubspot.com/bs Is social media really the future of marketing? In this webinar Mike discusses how much the marketing power of social media is exaggerated. Social media is not magic, and fundamental marketing strategies shouldn't be thrown out the window and replaced by new social media techniques. Social media is a powerful tool, but it is still just one of the many gears that you need to make up your marketing machine. Join Mike's webinar to learn how to integrate social media tools with your current marketing strategy in order to fully capture its benefits. There are many ways to create value and get noticed, and although social media may help, it is by no means the reason to stop doing marketing.

1. Why Social Media is BS (Integrating Social Media into a Successful Marketing Plan) Mike VolpeVP of Marketing HubSpot @mvolpe

2. Marketing is Changing 1950 - 2000 2000 - 2050

3. Outbound Marketing

4. Outbound Marketing is Harder 800-555-1234 Annoying Salesperson

5. The Good News… Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com

6. Social Media is just one piece… …of an Inbound Marketing Strategy.

7. Social Media is not magic. Joining Facebook (or Twitter, or LinkedIn) will not revolutionize your company or your marketing.

8. If you are BORING in real life, you are stillboring in social media.

9. Social media is just ONE tool.

10. There are MANY marketing tools. Use them all together for the best results.

11. Social media works best as part of a balanced inbound marketing strategy.

12. Your inbound marketing machinery needs all gears to work in harmony.

13. Don’t dip your toe in the water.

14. Jump in ALL THE WAY.

16. Content / SEO + Social Media

17. SEO from 2000 to 2011 Ranking Algorithm:f(n): Context + Authority

18. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

19. 97% more links (for better rankings) for companies that combine SEO with social media. Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

20. Content Makes You Interesting

21. Blogging Attracts More Visitors

22. 79% more followers for companies that combine a blog with social media. Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

23. Where is Search Going?

24. Coming to SEO: Likes = Links = =

25. SEO in 2011 and Beyond Ranking Algorithm:f(n): Context + Authority + Social Graph

26. NEW:Facebook = The Web

27. Practical Tips Use www.WebsiteGrader.com Start a blog about your industry Post blog content to social media Put social buttons on your content

28. Lead Generation + Social Media

29. Social Media = Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI

30. Evolution of the Database

31. Social Media Intelligence for Leads

32. Practical Tips Use social media for lead generation Build your social media database Use social media intelligence on your leads Teach your sales team

33. Branding + Social Media

34. A Brand is What People Say It Is Flickr: chelmsfordpubliclibrary

35. Brand Building 1.0 Buy ads on TV & in print Come up with creative Buy more advertising Hire an agency Your brand comes out, wrapped in plastic Flickr: jamesjyu

36. Branding Assembly Line Flickr: Rickydavid

37. Brand Building 2.0 Cultivate Cultivate Cultivate Cultivate Cultivate Watch your brand grow Flickr: swisscan

38. Cultivated Branding Flickr: swisscan

39. Promote Positive Feedback

40. Promote All Feedback http://www.microsoft.com/windows/social/

41. Promote All Feedback www.ShowUsYourPizza.com

42. Respond to Product Questions

43. Play with Your New Friends http://twitter.com/meaghano/status/1767991757 http://twitter.com/JetBlue/status/1768096120

44. Play with Your New Friends http://twitter.com/meaghano/status/1767991757 http://twitter.com/JetBlue/status/1768096120

45. Fans Need Clubhouses to Hang Out Inbound Marketers – 49,000 ppl Inbound Marketing University Alumni – 1,400 ppl Inbound Marketing Certified – 800 ppl Inbound Marketing University : www.InboundMarketing.com/University

46. Practical Tips Track your brand & competitors Google Alerts, Twitter Search http://Alerts.Grader.com Look in the mirror, be honest Respond and get personal

47. Research + Social Media

48. 50 Million Tweets Per Day

50. Blogsearch.Google.com

51. Google Alerts

52. Technorati.com

53. Industry Blogs

54. IndustryTwitterers

55. LinkedIn Answers

56. Facebook Friends

58. Advice for the road ahead…

59. Stop thinking like a marketer or advertiser.

60. Start thinking like a publisher and socializer.

61. Commit to the new Inbound Marketing Strategy.

62. Thank You Mike VolpeVP of Marketing HubSpot @mvolpe

63. How to Put All the Pieces Together? d.j.k. on flickr

64. Complicated & Confusing Easy & Integrated

66. Blog Analytics

67. Social Media Monitoring

69. Link Grader

72. Lead Intelligence

73. Lead Alerts

77. Growth 3,500 Customers Q1 2007 Q3 2010

78. Q&A Free Website Assessment: www.HubSpot.com/Inbound-Marketing-Assessment/ Try HubSpot Free for 30 Days: www.HubSpot.com/free-trial Mike VolpeVP of Marketing HubSpot @mvolpe