Major Gifts and Social Media with Jay Frost
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Would you be surprised to learn that your million dollar donor is on Twitter? Every day, those who love and support your mission--and those who could join them--are communicating with their peers on social media. Finding them, listening to them and engaging with them are just three of the steps we can and should take to make our social media and fundraising programs work better and closer together.
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Major Gifts and Social Media with Jay Frost
- 2. Social Media Fundraising: Plan or Accident?
- 3. Big social media money…unsolicited ―Revenue is not our goal. It’s not even part of our goal… We are trying to empower other people to raise money on our behalf.‖ – Wendy Harman, American Red Cross
- 5. What is a major gift?
- 6. Major gift fundraising is green! Identify Cultivate Solicit Acknowledge Copyright 2007 by Gail Perry Associates
- 7. The major donor universe Traditional: Social Media Era: Whoever is in your Whoever finds your database message Whoever someone in Whoever receives your your constituency feels message from others empowered to approach
- 9. The book and its cover: yesterday & today
- 10. Social as route to the wealthy SEI reports that 70% of pentamillionaires surveyed use social media Spectrem reports that the percentage of U.S. millionaires who use Facebook rose from 26% in 2010 to 46% in 2011. Fidelity Investments reports that 34% of individuals with net worth over $1 million use social media professionally, including 28% who say they use LinkedIn.
- 11. Search!
- 13. Source: David & Lori Lawson, “Social Media—Where the Cool Donors, And Smart Fundraisers, Are”
- 14. Social Screening
- 16. Talk with major donors
- 17. Top ―TO DO’s‖ on LinkedIn 1 Profile your connections 2 Gather contact data and handles for your database 3 Look up graduates/group members 4 Explore the companies associated with these individuals 5 Identify potential board members, major donors or volunteers
- 18. Top ―To Dos‖ for Facebook Gather information on those who visit Tailor the experience to their interests Talk with them Be visual! Drive traffic—and let them drive traffic—to giving opportunities
- 19. Top ―To Dos‖ on Twitter • Click ―Who to Follow‖ • Follow your followers’ followers • Browse the lists • Conduct keyword searches • Watch hashtags • Use the currency of the network: RTs, Tys, Shrunken URLs, and other forms of acknowledgement
- 23. Social media has changed volunteer fundraising Source: “Using Social Media Increases Fundraising by 40%” , NetwitsThinkTank
- 24. Razoo
- 25. Rachel’s wish
- 26. For major gift solicitation…
- 28. Show your love!
- 30. Beware the ants ―We’ve never done it that way before‖ ―It can’t be done‖ ―It’ll cost too much‖ ―We’ve been doing all right without it‖ ―Let’s put it off for now and discuss it later‖
- 31. Social Media in Summary A two-way street: the more you give, the more you get Social networks are all about individual control over identity, relationships and content As in fundraising campaigns, and most other human activity, a small number of people make the biggest difference…
- 32. Big opportunities ahead Building diverse domestic audiences Reaching the global donor marketplace Accessing wealthy individuals Understanding and empowering advocates wherever they want to be to do whatever is best for them to do
- 34. Follow, Like & Connect! Twitter: @gordonjayfrost LinkedIn: Jay Frost Email: jayfrost@panaslinzy.com Phone: 571-426-6214